linkedin rotary part 1 2016
TRANSCRIPT
Topics� YourPowerProfile� EndorsementsvsRecommenda8ons� Op8mizingyourProfileforSearch� CompanyPages
LinkedIn� Theworld’slargestprofessionalnetworkwithover300millionregisteredmembersin200countriesandterritoriesworldwide.
� Execu8vesfromallFortune500companiesaremembersand66%ofLinkedInusersaredecisionmakersorhaveinfluenceonpurchasingdecisionsfortheircompanies.
� Averagehouseholdincomeis$109,000–highestsocialmediasite.
HowareyouusingLinkedInNow?
BusinessGoals� Drivingmoretraffictoyourwebsite� Ge]ngmediaa^en8on� Promo8ngyourevents� Interac8ngwithprofessionalsfromaroundtheglobe� Obtainingfreeadvicefromtopconsultantsonurgentbusinessissues
YourPowerProfile� 100%Complete� AllStarprofilebringbenefits–youshowupinmoresearchesforyourexper8se� Currentposi8onwithdescrip8on� Industryandpostalcode� Atleast2pastposi8ons� Educa8on� Atleast5skills� Aprofilesummaryandphoto� Atleast50connec8ons
8
Profileisminiwebsite� Mul8dimensionalmarke8ngtoolforyourselfandyourcompany
� Makesureeverythingonyourprofileisclient-focusedandbenefits-oriented
� Textshouldbescannable,easilydiges8blebitesofinforma8on
Profile� Professionalheadshot� GreatProfessionalHeadline
� Listofskillsseparatedbypipe|� BridgetGibbons|DigitalMediaConsultant|CustomizedSocialMediaTraining
� Benefitstatementapproach� TopGraphicDesignerMakesAllYourPromo8onalMaterialsPullCustomersinLikeaMagnet
� HelpingSmallBusinessesandtheTri-StateAreaLeverageSocialMediatoGrowTheirBusiness
� Concise,compellingandValue-Driven
WebsiteSec8on
Summary� Oneofthemostimportantpartsofyourprofile� Youhave2000characterstousethemall!� Outlineformateasiesttoscan
� Whoyouare� Whomyouhelp� Howyoucanhelp� Howtogetintouchwithyou
Addi8onsec8onsthatmakeyourprofileshine!
14
15
Recommenda8ons� Quickwayforpeopletogetasenseofyourstrengthsasaprofessionalandforyoutohelpoutyourconnec8onsinafewsimplesteps.
� Clickon“AskedtobeRecommended”onanyposi8ononyourprofileandselectwhichconnec8oncanspeaktoyourworkatthatposi8on.
� They’llsubmitabriefrecommenda8onforyourapproval.� Youcancontrolwhichrecommenda8onstodisplaybyclicking“Manage”
16
17
19
Endorsements
20
21
22
23
Op8mizingYourProfiletoBeFoundinSearches� Whatdoyouwanttobeknownfor?What’syourspecialty?Whatsetsyouapart?
� Determinewhichphrasesyouwanttobefoundforandintegratethemintothekeyaspectsofyourprofile
24
FourRequiredPlacesforYourKeywords� Headline–oneofthekeyareasLinkedInconsiderswhenrankingyouinsearchresults
� CurrentWorkExperience–Thisisthe2ndplaceLinkedInlooks,makesurekeywordsareinthejob8tle.� CEOislesshelpful,considerchangingtowhatyoudoratherthanyour8tle
� PastWorkExperience–LinkedInwillrankyouhigherforkeywordsinyourpastjob8tles
� Summary–includekeywordsinyourvaluedriven,benefitsorientedsummary.Youhave2000characters–usethem!
AdvancedOp8miza8onStrategies� Havingmorerecommenda8onsandconnec8ons� Havingapaidaccount
OtherOp8mizingOpportuni8es� Recommenda8ons–providebulletscontainingyourkeywordsforpeoplewhoagreetorecommendyou
� Websites–youcanop8mizethissec8on-putinacalltoac8on–useyourkeywords
� PublicProfilewebsiteaddress–Addkeywordstotheendofyourhyperlinkaddress
� Groups–joingroupswithyourkeywordsinthe8tle,youcanjoinupto50groups
� Skills–addyourkeywordsintheSills&Expr8sesec8on� Interests–Veryfewpeopleusthisstrategy;youcanalsoaddnamesofexpertsyouareinterestedin;youmightbedisplayedintheresultsforsearchesontheirnames.
WhereNOTtoOp8mize� YourNameField–it’sagainstLinkedIn’sT&Cs
CompanyPages� Promoteyourcompanyorthecompanyyouworkforandprovideanentertaining,mul8mediadisplayofinforma8on
� Usethecompanypageasofthemostpowerfulprospec8ngandinforma8ontoolsyouwilleverusetoseeknewbusiness,findnewopportuni8es,stayuptospeedonyourindustry
30
CompanyPage� Special8es,website,industry,type,headquarters,companysize
� Logoandcoverimage
33
34
CompanyStatusUpdates� CompanyupdatesallowCompanyPageadministratorstodirectlyengagewithviewersandfollowersoftheirCompanyPage.
� Adminscanpostandshareitemslikecompanynews,promo8ons,relevantindustryar8cles,SlideSharepresenta8ons,andvideos.
� LinkedInmemberscanseeyourcompanyupdatesonyourcompany'sHometab.FollowersofyourCompanyPagewillalsogettheupdatesontheirhomepage.
35
ShowcasePages� ShowcasePagesareextensionsofyourcompanypage,designedforspotligh8ngabrand,businessunit,orini8a8ve.Createapageforaspectsofyourbusinesswiththeirownmessagesandaudiencesegmentstosharewith.1. Iden8fybusinessareasthatneedaShowcasePage.2. Clickthe"Edit"menuonyourCompanyPage.Select
"CreateaShowcasePage.”3. Nowyou’rereadytostartsharingyourcontent.
Part2willcover� UsingAdvancedSearchforProspec8ng� LeveragingIntroduc8ons� LinkedInAdver8sing� Groups
Thanks!