linkedin nurturing campaign and content marketing
TRANSCRIPT
LinkedInMarketingCreating a LinkedIn nurturingcampaign and content that engagesyour audience
| MAXIMUS LEADS
LinkedInLinkedIn offers various spaces such as Pulse, Groups, Image Sharing options,Company Page, Showcase Pages, messaging and In Mails to post interesting contentthat can lead to engagement from the targeted profile audience.
HOW TO CREATE ENGAGEMENT WITH YOUR TARGET AUDIENCE ?
PRESIDENT
TARGET AUDIENCES FOR YOUR BUSINESS
FOUNDEROWNER
“the true power oftechnology in marketingis relationship building.”
J O S H T U R N E R - F O U N D E R A N D C E O , L I N K E D S E L L I N G
MAXIMUSLEADS.COM
Strategy
Profile Level: Build profile to target profile interest.
Foster Thought Leadership: weekly post original
content (blogs, videos, podcast, info graphs, etc.)
on your profile, your LinkedIn group, website (if
available), and 50 third party groups that match
your target profile.
LINKEDIN STRATEGY PLAN & NURTURING CAMPAIGN
First Connect Nurturing Campaign: Send 50-100
invites per week. Conduct 5 message campaign to
each first connect; the duration of each campaign
is eight to ten weeks; the goal of the campaigns is
to produce a predictable stream of warm
prospects that match your target profile who want
to get on a 15-minute introductory call with you.
Lead Notification: Instant notification via email as
soon as a Prospects shows interest in having a call
or if CRM is available then enter the connects as
Lead in CRM.
Content Development Options: Thought
Leadership articles, posts, info graphs, surveys, etc.
can be created by Maximus Leads, keeping in mind
target audience interests.
Reporting KPI’S Monthly: First Connect Invitations
sent, invitations accepted, messages sent, and
leads generated in the campaign.
Visuals increase readerswillingness to read content.
MAXIMUSLEADS.COM
80%20%
80%
LinkedIn Nurturing & Content Marketing
LinkedIn is one of the main channels of Lead Capturing and Lead Nurturing. We atMaximus Leads provide in-depth Lead Engagement content management systems thatenhance engagement with prospects and build valuable strategic partnerships acrossvarious industry verticals.
FOR THE B2B COMMUNITY
Maximus Leads follows Josh Turner’s“Connect - The LinkedIn Playbook”
essentials to run organic campaignsthat ensures that LinkedIn guidelines
are followed.
MAXIMUSLEADS.COM
Let's makethis work.We look forward to working with you to makethe most effective LinkedIn nurturing campaign.