WHAT IS LINKEDIN?

Network with 225 MILLION people

The world’s largest

professional social

network.

Control your professional

identity online

Find the people & knowledge you need to achieve your

goals

WHY DO I NEED TO BE ON IT?

It’s used by your KEY DECISION MAKERS

Managers

Directors

OwnersChief

Officers

Vice Presidents

MAIN B2B BENEFIT

LinkedIn is 277% MORE

effective at generating

leads than Twitter and

Facebook

B2CSuppliers

Stockists

Contractors

Asking your network advice

FEATURES

Profile

Feeds

Messaging

Company pages

Industry News

Follow tools

Community building

LEAD GENERATION

• the basics on how to sell yourself and your business

Sell

•Increase your search rankings instantly in our practical profiling session

Get found

•Turning connections into clients

Convert

•Find people who already need your services and get straight to the decision makers

Network

•Finding the ideal talent for your team

Recruit

•Keeping up-to-date with the latest news from your industry and groups and keep an eye on your competitors

Learn

•Investigating premium accounts and paid advertising

Save money

•Get your own take-away tailored action plan

Practice

GET FOUND

Profile Optimisation

Selling yourself

Where do you want people to go from here?

3 TOP TIPS FOR A FANTASTIC PROFILE

USE KEYWORDS THROUGHOUT

Write it ALL OUT (as you)! Don’t miss out sections, people WANT to know your previous experience or education

because that’s what makes you GOOD AT WHAT YOU DO!

Don’t have a boring job title…

GOLDEN RULE

ALWAYS PROOF READ

CONNECTIONS

How many do I need

Getting to the magic

500+

What do I do now I have them…?

HOW MANY DO I NEED?

What are you selling?

Is your service or product

mass market?

Needs a large varied

audience

Or is it niche and high value?

Needs a specific narrow

audience

CONNECTING

An active network to SELL your services to

People you

don’t know…

People you MAY

know

People you DO know

PEOPLE YOU DO KNOW

Does everyone you know, know

what you do?

Current colleagues

Ex-colleagues

Ex-employees

Ex-employers

CLIENTS

Previous clients

Prospective clients

Friends

ADD YOUR EMAIL DATABASE TO LINKEDIN

HANDY LINKS FOR YOUR WEBSITE:

Visit this link to find all the widgets and buttons to import into your

website/email signature.

https://developer.linkedin.com/plugins

PEOPLE YOU MAY KNOW

YOU CAN INSTANTLY CONNECT WITH ANYONE

YOU ‘MAY KNOW’ WITHOUT GIVING A REASON

FOLLOW UP YOUR CONNECTIONS!

‘Hi x,

Thanks for connecting with me on LinkedIn. Your work in <INDUSTRY> looks very <new and innovative> and I’d love to hear more about <subject> as I currently am doing <related subject>

If there’s anything I can help you with in the future please do just get in touch.

Have a great weekend,

Miranda

Touch base

Recognition

Interest in Industry

Helpful

Friendly (not too informal)

WRITING THE FIRST MESSAGE

‘Hi x,

Great to meet you yesterday at the networking breakfast meeting. What did

you think of the set-up?

Would be great to connect with you on LinkedIn as I’m really interested in

that new <training project> you were chatting about, let me know how

it’s going!

All the best,

Miranda

PEOPLE YOU DON’T KNOW

Referal?

Potential client/customer

Categorise

Follow-up

Establish common ground

REMEMBER:

EV

ER

YO

NE

IS

ON

L

INK

ED

IN F

OR

A R

EA

SO

N!

Establishing themselves in their

industry

Looking for better offers, suppliers,

staff or customers

Networking

SO

DON’T BE SHY!

It’s SOCIAL networking!

UPDATES TO ‘CONTACTS’

RELATIONSHIP

RELATIONSHIP

Tag to categorise into leads/referrals

Add notes to yourself

Add reminders of when to get

in touch

ESTABLISHING YOURSELF AS AN EXPERT

Updates

Website links

Saved searches

Groups

Company

UPDATES

Post updates REGULARLY

Make them industry specific

Make them ENGAGING

Include videos, photos or links to outside sites when you can

USING SEARCHES

Use the search function of LinkedIn as an exercise in finding decision makers!

Search by job title in the search box,

On the left hand side choose ‘People’

Chose by location

Target by specific company if there is a new company you want on your books.

GROUPS

PROMOTIONS

MEMBERS

You can freely message anyone

in the same group as you

(provided they haven’t opted

out of this function).

Local groups are great for keeping up to date with events etc

Build new connections

Find NEW people to market to

COMPANY PAGES

FOLLOW COMPANIES YOU WORK WITH OR

ADMIRE – MAKE THEM FEEL SPECIAL!

FOLLOW INFLUENCERS

Business news

Industry leaders

New equipment and

innovation

CONCERTED LEAD GENERATION

Building connections

Messages to your

network

Updating your status

Group Promotions

Company Updates

Paid Advertising

InMail

Group Management

Using external

companies

ACTION PLAN!

Update and optimise your profile

Think of 2-3 sets of key words or

phrases

Use 3 different search functions and test what works and

what doesn’t

Post one update per week with some

engaging or valuable information on what

you’re up to.

Join 10 relevant groups

Follow 10 relevant companies

Start (or update) your company page

Export your connections using the link below and send them some emails!

https://www.linkedin.com/people/export