linkedin for refugees - mobile app
TRANSCRIPT
The Essential Guide to LinkedIn
What we will cover in this session
1. What is LinkedIn?
2. Build your “Professional Brand”
3. Explore Job Paths
4. Tips for Getting Hired
5. Extra Credit: Maximizing LinkedIn
Before we tell you what LinkedIn does, this is who we are
LinkedIn’s vision: To create
economic opportunity for every
member of the global workforce
A set of circumstances that makes it possible to do something
A chance for employment or promotion
op·por·tu·ni·tynoun
Why can LinkedIn jumpstart your career?
6M+
Jobs & internshipsEmployers
10M+
Students
28M+
Professionals &
alumni
460M+
LinkedIn: a social media platform for your professional self
People showcase who they are professionally by adding to their profiles:
• Work history
• Education and qualifications
• Clubs, groups, or relevant activities
• Skills
Organizations (companies, nonprofits, etc.) use LinkedIn to:
• Hire people to work for them
• Market and define their business and services
Members connect to stay in touch & find opportunities, including:
• Jobs
• New business / Sales
• Volunteer positions….and more!
The LinkedIn difference: a professional mindset
Other
social
networks
are for
your
personal
life
is for your
professional
life
Meet Marwan
Meet Marwan
• 26 year old from Syria
• Script writer at Sweden’s national theater, Dramaten
• English translator
• Worked at a bakery in Turkey
• Student at Tishreen University
Now
Before
Meet MarwanHow did LinkedIn help Marwan find new opportunities?
He created a digital professional identity through LinkedIn,
with customized support from Welcome Talent Step 1
Step 2
Step 3
He connected to professionals who helped him navigate the
job market in Sweden
He researched other people’s career paths to get ideas for
his own
The Result?Marwan got an internship!
➔This internship led him to an
opportunity to explore his passion for
scriptwriting at Sweden’s most
prestigious theater
Editor at Newsner,
Sweden’s largest new media site
➔Marwan now has connections that will
help him throughout the rest of his
professional life
You can do it all on LinkedIn
Explore jobsBuild your brand Get hired
You already have the ingredients for success
LinkedIn can help you to develop and showcase your skills, which can lead to
future internship & job opportunities!
Career
Education
WorkGoals
Interests
Values Skills
Build your professional brandGet noticed by hiring managers and recruiters
Company recruiters use LinkedIn
Source: Jobvite Recruiter Nation Survey, 2015
9 10 out of
So should you
Learn to rock your profile!
of hiring managers look at profiles
to learn about candidates
75%
Source: LinkedIn Job Search Guide, 2016
of employers say that a positive online
reputation influences their hiring decisions
85%
Source: LinkedIn Job Search Guide, 2016
Get the LinkedIn App
Registering on LinkedIn
1 2Start with your name
and email
Add your job title (current or
past) and your company
Or if you’re
a student,
click here
Add your country and zip code3
Now for the
most important
part: Add a
profile photo
So close!
Confirm your
4 5
Prioritize your
interests
6
6 Key Profile Sections
Photo
Education and Training
Experience
Volunteer experience
Skills
Summary
1
2
3
4
5
6
1 Photo: where you make your first
impression
21XProfiles with photos
get 21X more views
on average
The shot should be:
✓ You alone
✓ From shoulders up, smiling
✓ With a neutral background
No fancy photographer needed
2 Education and Training: the foundation of your career
10XMembers who list a school
or training program get 10X
more views on average
✓ Add your school or training program
✓ Add your field of study, major and/or degree
✓ Include groups you’ve lead and honors you’ve
earned
3 Experience: show what you’ve achieved
36XProfiles with two or more
positions are up to 36X more
likely to be found by recruiters
List internships, summer jobs, and part-time jobs
Bonus: describe what you accomplished
41%
4 Volunteer Experience: it counts, so include it
of hiring managers consider
volunteer experience
equally as valuable as paid
work experience
5 Skills and recommendations: raise your ranking in recruiter searches
5+ If you list 5 or more skills, you’ll
get up to 17X more profile views
✓ Great at customer service?
✓ Know JAVA programming?
✓ Have foreign language skills?
✓ Skilled at accounting?
Recommendations: Add credibility and flavor to your profile
Tips for getting strong
recommendations:
Ask former professors,
colleagues, clients
Remind them of your past
projects and
accomplishments
Recommendations
should showcase a
diverse set of skills &
strengths
6 Summary: your unique story in your own
voice
Be sure to highlight:
✓ What you’re interested in
✓ What you’re good at
✓ Your career goal(s) & future aspirations
Keep it short - No more than two paragraphs!
Let’s give it a try
❑ Set up a profile from the beginning
❑ Upload a photo
❑ Add your education or training program
❑ Add your relevant work experience
❑ Add volunteer experience
❑ Add at least 5-10 skills
❑ Add your summary
Explore careersDiscover jobs and companies that fit you best
Your to-do list is overwhelming
✓ Support your family
✓ Search for jobs
✓ Learn a new language
✓ Sleep
✓ Choose a career
✓ Research companies
✓ Contact people who can help
Knowing where to start is half the battle
You can do it all on LinkedIn
Find fellow alumni
Connect with people you know
Use messaging to reach out
Connect with
people you know
Tip: Import your email
contacts to find more
people to connect with
1
Search for additional
people you know
Start with friends, family, classmates,
mentors, teachers, and of course,
anybody you’ve ever worked with!
Click on the “My Network” tab to start
exploring.
Don’t forget to personalize
connection invitations so people
remember who you are
Send personalized connection invitations
Always personalize your invitation when connecting with
another LinkedIn member. This makes it clear to the other
person why you are reaching out – and they are more likely
to accept your invitation.
If you met them before, remind
them when and where!
Discover people on LinkedIn
Rather than searching for someone specific, you
can also find people by location, company,
industry and more!
To navigate there:
➢ Hit the search icon in the search bar
➢ Type in a keyword (company, industry,
location, etc.)
➢ For example: You could search “Nurse
Chicago Bilingual”
Find fellow alumni
To navigate there:
• Find school in the search bar
• Click “See alumni”
• You’ll see a breakdown of
where alumni are from and
where they work
Training programs can use this tool
as well!
*Make sure to include a personal
note with your connection request
2
Use messaging to reach out to your network
Chat-style interface for quick
conversations
Tip: Research what your
connections have been up to
(where they work, what they’ve
been posting, if their company
has job openings) – and use
messages to connect
3
Why?
✓ They work in the jobs or companies that
interest you most
✓ They can connect you with someone
else who does
What to say?
✓Who you are
✓ How you came across their profile
✓ How they can help you
Tap your connections and
alumni for help
Let’s give it a try
❑ Import your email contacts and send
personalized invitations
❑ Search and discover people on LinkedIn
❑ Find and add fellow alumni
❑ Search for other people you might know
❑ Send a practice message to a connection
Get hiredGrow your network and research jobs and companies
You can do it all on LinkedIn
Career Exploration Job Search AppJob SearchRecommendations
& Alerts
Search thousands of local
job postings (6M+ total)
Hint: if your profile is complete, you’ll get more
relevant job listings
To navigate there:
• Click the “Jobs” tab in the top
navigation bar
• Search for and filter jobs by keyword,
title, company, postal code, function,
industry, years of experience, and/or
date posted
Save a search result to get email alerts for
new job postings
1
Learn what’s out there by browsing job descriptions
The work you’ll
be doing
Company
culture &
what it’s like
to work there
2
4
6
Initial search for
“English Second
Language
Teacher”
Choose the
appropriate level of
experience for you
Use filters to
target specific
locations,
roles,
companies,
etc.
Target your search3
Search for jobs at specific
companies
you are interested in…
And set up job alerts to
stay ‘in the know’
Apply for jobs easily online4
Get job recommendations,
tailored for you
● Click the “Jobs” tab in
the bottom navigation
bar
● Scroll down to “Jobs
you may be
interested in”
● Click “Update career
interests”
● Select industries,
company size preference, and more!
85%
Leverage your connections for referrals
of jobs get filled
through networking
Let recruiters know you’re looking!Here’s a glimpse into how recruiters use LinkedIn to
search for candidates by experiences, skills, schools,
training programs, and more
5
Remember: the more complete your profile, the more you’ll come up in recruiters’ searches!
Get the LinkedIn
mobile apps
You are 10% more likely to get the job
if you apply the first day it's posted
Get notified in the Job Search app
when your application has been
viewed, when a saved job is about to
expire, or when there are new jobs that
meet your search criteria
6
Let’s give it a try
❑ Research companies you’re interested in
❑ Search and apply for jobs
❑ Set up job alerts
❑ Download the LinkedIn Job Search App
Show your work on your profile
✓ Freelance projects
✓ Writing samples (on LinkedIn or elsewhere)
✓ Your design portfolio
✓ Things you’ve built
Help employers see the quality of your work
Extra Credit
Follow Companies
Stay up to date on employers you want
to work for
Follow Influencers
Learn from leaders you admire in your
preferred industries
LinkedIn home feed
See what your connections are doing, reading and publishing in your feed
You can also search for articles on any topic you like!
Manage your public profile
Update your privacy settings
Create your profile in another language
Try a Job Seeker Premium subscription
Help Center
Questions? Check out LinkedIn’s Help Center
Your dream job is closer than you think
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