linkedin for realtors
TRANSCRIPT
LinkedIn for REALTORS®: How to
Find Prospects and Do Business
A Presentation and Workshop
for NETAR
By Mary Ellen Miller, MBA
MarketingMel
May 6, 2015
MarketingMel
What to expect today?
1. LinkedIn Overview
2. Hands on session
MarketingMel’s customized
training tips along the way!
MarketingMel
LinkedIn Part 1:
Overview
Find Prospective Home Buyers and Sellers
Updates
References
Groups
Make Career Connections
MarketingMel
LinkedIn Part 2:
Hands-On Workshop
Create or improve your profile
Upload your professional headshot
Be sure you have a customized URL
Ask for and give one recommendation
Connect with new prospects
MarketingMel
LinkedIn stat’s
Someone joins LinkedIn every 2 seconds
55 million qualified prospects
Average Income $100,000 +
Average age 42
Skews male
MarketingMel tips when
connecting: Personalize your request
Tell them how you know them
Provide them with a link to free information (your white paper/blog post on preparing a home for sale, etc.)
Don’t be spammy
MarketingMel
Tips (How I found Larry)
Who’s Viewed Your Profile (under Profile in the pull
down menu)
How you rank for profile views (on right side at top)
Compare and find the pro’s!
MarketingMel
Larry’s Best Practices What groups are the influential people (his clients,
CEO’s, CFO’s) in?
Newton Chamber of Commerce
Newton Little League
He joins the group and then comments in a positive way
“Get on their radar”
MarketingMel
Larry says “Build a Farm”
Water it with care and
concern
After a period of time, they
respond back
THEN you can ask them to
connect
MarketingMel
Larry says:
“In today’s market people aren’t
looking to be sold to, they are looking
for a reason to buy.”
MarketingMel
Kim Addelman (#1 Residential Agent at the #1
Company in Western NY) says
HR and 3rd party relocation
and out of the area agents
look at LinkedIn profile
prior to referring business
Don’t just look for the
business: Add something of
value.
MarketingMel
Kim says:
Be the expert in your niche
market: the business will
come once you have
established yourself as the
expert.
Build your arsenal of sub
contractors by looking on LI
(plumbers, painters,
lenders, movers, etc.)
MarketingMel
You Profile Musts:
Establish Trust
Show Experience
Give and Get Recommendations
Give and Get Endorsements
Extra Profile Boosts
Connect with other other influential people in the real estate
industry.
LinkedIn Search filters (Advanced Feature next to search bar
to drill deeper)
MarketingMel tip:
Say Thank You!
When someone asks you to
connect, write a
personalized thank you
note back to them.
MarketingMel
Ways to Network on LinkedIn Specific company
School
Location
Post an update (no more than once per day)
LinkedIn Groups: Where are your buyers going to get help?
By industry
Start discussions, engage and eventually connect
Hands-On Workshop
Create or improve your profile
Upload your professional headshot
Be sure you have a customized URL
Ask for and give one recommendation
Connect with new prospects
MarketingMel
Best Words to share on LinkedIn: Action
Words to Describe Yourself
Created
Increased
Reduced
Improved
Developed
Researched
Accomplished
Won
On Time
Under Budget
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Keep Your Profile Updated:
What’s the best time? Tip: LI users log on at 8 AM and 5 PM!
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More Tips
Get a Personal URL for your
LinkedIn profile (mine is
MarketingMel)
Then add the custom URL to
your e-mail signature
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Resources
Strengthfinders 2.0
Now Discover Your Strengths
Personalbrandinghowto.com (free webinar from
MarketingMel and Maria Peagler)
MarketingMel
Key Takeaways:
There are 55 million high income people on LinkedIn:
They’re buying and selling their homes!
Build connections, provide value
Update your profile on a regular basis
Monitor your insights (who’s viewed your profile) and
follow up
MarketingMel
Dr. Tom Mitoraj, Bristol TN pediatrician
"Mary Ellen Miller answered all of the questions we had provided to her in advance pertaining to our social media, web site and health care portal. In addition she had created her own mini focus group of moms of young children that provided us with additional insights. I recommend Mary Ellen Miller of MarketingMel to others in need of a communications consultant who understands today's ever-changing communications channels.”
MarketingMel
An offer for you:
Customized one on one training:
90 minute session with Mel
Take Home reference one-sheet
SAVE 40% if you call within 7 days to attend this workshop
Promo code: NETAR
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