basic seo for realtors
DESCRIPTION
Basic presentation for agents on how to increase their findability on Google and other search engines.TRANSCRIPT
SEO Basics
for Realtors®
Matthew Rathbunwww.TheAgentTrainer.com
Google - 85% of Web Traffic
ContentReigns!
Write for Success!
Start with MLS Descriptions
You can almost smell the campfires as you drive through the woods to roomy home in the country. Come enjoy the large yard that backs to the creek set on 8.33 wooded acres w/lots of privacy in Caroline County, VA. 2 yr young home boasts 2 full kitchens, fully finished basement w/handicapped access. You'll love the spiral staircase, bamboo floors, & abundance of natural lighting.
Become a Resource
Meta-Data: Data about Data (Think “Card Catalog System”)
Meta-Tag: Terms used to build structure for Meta-Datahttp://www.onlinemetatag.com/
Meta-Description: Allows some search engines to display a description of your site in search results
Google Spidering: A spider is a program that visits Web sites and reads their pages and other information in order
to create entries for a search engine index.
URL: Universal Resource Locator(aka “web address”)
No more than 2 to the same site
Reciprocal Links are dead (kinda)
Inbound Links are Good
Make ‘em Relevant
Market Your Site
Google.com/addurl
Google.com/Alerts
Under the Hood
www.google.com/webmasters/tools/
www.Google.com/Analytics
www.free-press-release.com