linkedin for marketing - it’s more than connections
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How do use LinkedIn for more than connections in marketing?TRANSCRIPT
LinkedIn for Marketing
It’s more than connections
Oscar Trimbolihttp://www.linkedin.com/in/oscartrimboli
Opinion leaders1. Find the opinion leaders who speak about
your brand and your competitors brands2. Opinion leaders can be identified quickly
through LinkedIn• Events• Answers• User profiles – advanced search• SlideShare• Polls
3. Build a strategy to engage opinion leaders
Events
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Brief keynote & other speakers one week prior to the event on your strategy
Search events by country, postcode and keywordsThought leaders are global
2Understand the events yourcompetition are running
Answers
1 Anyone can ask question – they are organised by various categories such as Ecommerce, Enterprise Software, Software Development etc
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2 Search past answers to understand who the opinion leaders are and develop a strategy to engage them on a regular basis
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3Help to develop opinion leaders you know by sharing questions with people who may have expertise eg MVPs
Answers
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Users who ask the question can rate the answer. This rating helps to developer a users reputation
Opinion leaders actively promote brands they have a detailed knowledge of
2Why does someone answer a question?Help develop a reputation for expertisePre-Sales to help find new customers
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Answers
1 Best answers reinforce a users reputation as an expert and as a result
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Answers help to drive traffic to their own website
User profiles – advanced search
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Search for industry terms not just your product names
Search by country & postcode – remember thought leaders on the internet are global
Search by keywords, connections and recommendations
SlideShare
1 Identify opinion leaders who are willing to share their content. SlideShare helps you understand how many people viewed the content and the word tags they used to share content
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2 Enable opinion leaders with shareable content
Promote the content of opinion leaders
Understand key word tagging
3 Engage opinion leaders proactively and regularly to explain your strategy
Polls
1 High level market research
2 Users with high level of brand engagement will leave comments
3 Polls help to identify opinion leaders
LinkedIn for MarketingIt’s more than connections
• Identify opinion leaders• Engage in a dialogue with opinion leaders• Promote and develop opinion leaders where
they don’t exist
LinkedIn for Marketing
It’s more than connections
Oscar Trimbolihttp://www.linkedin.com/in/oscartrimboli