linkedin for business - the what, why and how to get started - jonnie jensen - to be social

For Business SuccessJonnie JensenDigital CoachTwitter @[email protected]

Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.

For a copy of this presentation visit Linkedin.com/in/jonniejensen

http://linkedIn.com/in/jonniejensen

http://facebook.com/tobsocial

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http://twitter.com/tobsocial

http://linkedin.com/in/jonniejensen



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What is social media?

It’s people talking to each other

It’s being social on the internet

Sharing

Referring

Raving

Bitching

FunImage thanks: http://www.chronicle.pitt.edu

“The Ants have megaphones!”- Chris Anderson "The Longtail”



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Why is social media good for business?

• Improve your search results

• Build your online profile and reputation

• Targeted visitor traffic to your company website

• The ability to interact with customers and potential customers

• Networking increases your reach– Directly through your contacts

– Indirectly through your contacts contacts

• Increased sales through increased brand awareness



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King & Queen of Social Media

CONTENT CONVERSATION



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How did sales people ever do their job?!

• Cold calling• Yellow pages• The Masons• Trade Groups• Dinner Party• Hospitality• Chamber of Commerce• Referrals• Exhibitions



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What is the story?

Launched when 5 founders invited 350 people to joinMay 2003

Dec 2004 1.6 million members, approx 50% from outside USA

Dec 2005 4 million members. LinkedIn jobs launched

June 2006 Members kept up to date with connections through live news feed

Oct 2007 Profile pictures added. Linked members hit 15 million. UK reaches 1m

Oct 2008 30 million members. UK members reaches 1m

Feb 2010 60 million members. 11 million in Europe. Over 3 million UK members



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What today will not be about

• Using LinkedIn for job search

• Using LinkedIn for recruitment

• Using LinkedIn to stalk people

• Using LinkedIn to mount hostile take over bids

• Using LinkedIn to find investors

• Using LinkedIn to get a promotion



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Why LinkedIn?• Acquire new customers through online recommendations and word of mouth.

• Keep in touch with people who care most about your business.

• Find the right vendors to outsource services you’re not an expert on.

• Build your industry network—online and in person.

• Get answers to tough business questions with a little help from your real friends.

• Win new business by answering questions in your area of expertise.

• Raise funding

• Identify mentors

• Network with peers in your industry for repeat business referrals.

• Convince potential customers of your expertise by sharing unique blog content.

• Keep your friends close and your competition closer.

...with thanks to Guy Kawasaki

image from sissnitz

http://www.linkedin.com/in/guykawasaki

http://www.flickr.com/photos/sissnitz/2004474532/



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The rise of LinkedIn – why it works

People like you like people like you

2nd and 3rd level contacts put you in reach of millions of business

people

+



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It’s No Time To Be Shy

Before you get started, write down• What are you brilliant at• What services you provide• Your previous jobs and successes• Your professional interests• Your ultimate mentors list• Who do you want to speak to / meet• What do you want from them• What can you give them• What will be your measures of success• Scheduled time each week for your LinkedIn activity



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Getting Started

• http://linkedin.com• Look at lots of peoples profiles• Use your real name and email address• Do not add contacts

http://linkedin.com/

Build a great profile

Write a ‘movie trailer’ about you

Create a vanity URL

Get a great photo

Use ‘other’ to create descriptive links

Complete 100%

Add all jobs and education

Switch off profile whilst building it



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Use LinkedIn Applications

• Turn your profile into your professional social media hub• Connect your content to LinkedIn• Promote your content to LinkedIn audience



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Completed ProfileGet a great photo

All jobs and education

Descriptive links

Vanity URL

LinkedIn applications



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Building your network

• Don’t add anyone until your profile is 100% complete• Add your email contacts• Add previous colleagues• Put a link in your email sig, your business card, everywhere• Ask for introductions• Download the LinkedIn toolbar• Search for people

– Define what type of people you want to connect with– Use the search filter to find them– Look to see who they are connected with– Look to see who’s else their visitors have visited– Join groups and introduce yourself



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Bulk Connect to your Contacts

• Bulk connect to people by clicking Add Connections• Use your online accounts or upload a file • You cant personalise the invite • Create your own invite with link to your page



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Personally invite people

• Use personalised invites unless you know the person well

• Go to their profile page and click Add Name To Network



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Use LinkedIn Search

• Powerful tool for prospecting targets– Name– Company – Location – Industry



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Browse other people’s connections

• See who your connections know

• The power is in your 2nd and 3rd degree contacts



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LinkedIn Recommendations = Trust

• Build trust through recommendations by others

• Validate your profile

• Promotes you on their profile page



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Give and you shall receive

• Give recommendations to your contacts

• The more you give the more you get

• It’s a reciprocal thing• Don’t lie – what’s the

point?!• You get to choose the

recommendations you show



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Raise your profile

• Update your status• Amending your profile notifies all your contacts• Participate in LinkedIn answers• Be influential in a group• Start your own groups• Start discussions• Participate in other discussions• Add value to key influencers• Create links to your site and outposts



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Making Groups work for you

• Search for groups that interest you – Include your hobbies: all work and no play is very dull!

• Join groups and participate• Find prospects – engage them• Raise your profile – be an opinion leader• Receive group messages immediately or daily digest

– Set up email rule to alert you of keywords– Reply early and keep adding to the conversation– Note who else is and see who they are connected with

• Set up your own group– Make sure there is not a successful group already – Become a figure head, steer the conversation and orchestrate the

members



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Tips for successful LinkedIn discussions

• Watch blogs for what content is being commented on• Start conversations in your communities• Good for research• Invite people to the conversation • Generate conversation around your content• Do not sell• Keep conversation on LinkedIn• Offer links to relevant content• Be concise• Be honest and genuine• Give back to the community – share findings with respondents



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Promoting your events on LinkedIn

• Post events on LinkedIn

• Gets promoted to groups and contacts

• Anyone that chooses to attend will automatically promote it to all their contacts

• Find Questions in LinkedIn Answers that your event is appropriate to and mention it in an answer

• Ask attendees to confirm their attendance in LinkedIn event– tell them they can meet other delegates in advance



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LinkedIn Answers builds your reputation

• Answer questions to raise your profile• Subscribe to your industries Question RSS feed• Have your answer chosen to become LinkedIn Expert• Post a question if you want industry experts to engage with you



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Optimise your settings

• Public photo – visible to everyone• Public profile – display full profile• Status visibility – everyone• Member feed visibility – everyone• Contact settings – receiving Introductions and InMails• Invitation filtering – receiving all invitations• Private RSS feed – enable• Group invitations – receiving• Profile updates – yes, notify• Connections browse – allow



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LinkedIn works – use it

• Register

• Have a nose around

• Pimp your CV

• Hook up your online content

• Invite contacts and customers

• Target prospects and key influencers

• Use RSS feeds to monitor

• ParticipateImage thanks: http://russelldavies.typepad.com

For Business SuccessJonnie JensenDigital CoachTwitter @[email protected]

Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.

For a copy of this presentation visit Linkedin.com/in/jonniejensen



Jonniejensen


http://linkedin.com/in/jonniejensen

linkedin for business - the what, why and how to get started - jonnie jensen - to be social

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