LinkedIn for AlcoansKIORA CRESCENTYENNORA, NEW SOUTH WALES, AUSTRALIA

29 AUGUST 2014

SUE ELLSON BBUS AIMM MAHRIINDEPENDENT LINKEDIN SPECIALIST

Sue Ellson• Joined LinkedIn 21 December 2003

• Over 5,000 Connections

• Top 1% of viewed profiles in 2012

• Averaging 900 profile views per 90 days

• Sourced career, work and business opportunities

• Created www.linkedinaustralia.com August 2013

• Background in banking, recruitment, marketing – practical results

What has changed in the last 25 years?

• Hidden job market (previously 70%, now 86%)

• Recruitment processes (reduction in recruitment agents)

• Online job alerts (automatic updates, targeted content)

• Value of your network (not security of your job)

• Rate of change of technology (keep up to date or be left behind)

• Importance of keywords (in house and online)

• Brand YOU (manage your own profile and career)

Hidden Job Market

• If 86% of jobs are NEVER advertised – don’t rely on advertisements

• Niche job boards – Industries, Professions, Companies

• LinkedIn Recruiter – Headhunted only – follow the Company

• Not what you know, not who you know but who refers you

• Be proactive

• Today – skills to find a job (not do a job)

• Consider several options (that include your non-negotiables)

Not applying for jobs online then…

• Networking

• Referrals

• Voluntary Work in your Industry or Profession

Two Hours Per Day, Five Days per Week, Multiple Concurrent Strategies

LINKEDIN statistics

• Established 5 May 2003

• Over 300 million members worldwide

• Over 6 million members in Australia

• Around 50% earn more than $100,000 per year

• Expanded into China this year

• Encouraging students to join

• Highly optimized in search engines – Google your name…

LINKEDIN For you

…….What are you trying to achieve with LinkedIn?

LINKEDIN for You

• Resume on steroids – publish, publish, publish – dot points

• Build your network

• Maintain your friendships

• Maximise your chance of being found

• Collect recommendations

• Apply for jobs

LINKEDIN for You

• Complete – 7 times more likely to appear in search results

• Photo – 11 times more likely to be viewed

• Feed the beast – good behavior is rewarded

• Measure – ROI, time allocation, results

Privacy is dead – Identity is not – Manage Yours

BEFORE YOU START EDITING

• Export to PDF a copy of your LinkedIn profile

• Export all of your connections into a CSV file

• Keep a record of your statistics – views per 90 days, connections, recommendations, endorsements

• Diary to do this every 90 days - MAINTENANCE

Keywords and frequency of keywords

• Headline• Summary• Experience title• Experience• Skills and expertise• Interests• Advice for contacting• Projects, publications, certifications, education

etc etc etc

Three Most Important Parts

• Smiling• Representativ

e• Clear

Photo

• Keywords• If room,

something unique

Headline • Contact

details• Contact

reason• Keywords• Dot PointsSumma

ry

Let’s complete some updates

• Turn off Activity Broadcasts (turn back on when finished)

• Update Public Profile URL• Change Headline• Update – Advice for Contacting• Complete rest of updates in your own time

(allow 10 hours over several days – suggest one section per day)

START YOUR NETWORKING

• Expand Your Network (Old and New)

• Find Mentors

• Feed the LinkedIn Beast

• Monitor Your Results

Complete

Everything

KeywordsKeyword FrequencyAll Sections

Feed the Beast

Add ConnectionsEndorse

RecommendLike, Comment,

Share

Network Online

and Offline

ReconnectMentorMultiple Concurrent Strategies

Sue Ellson

http://au.linkedin.com/in/sueellson

sueellson@sueellson.com

+61 402 243 271

THANK YOU FOR YOUR PARTICIPATION

Any Questions?