linkedin elevate: the power of employee activation
TRANSCRIPT
All the world’s professionally relevant knowledge resides in
the minds of our members
- Jeff Weiner, CEO
Members share their knowledge with the world
Most shared content by enterprise FinServ professionals (March 2015)
Financial Planning
Retirement
InvestmentBanking
Top Trending Topics Top Articles
• Citigroup Has Cleanest Stress-Test Pass of Top Wall
Street Banks | Bloomberg
• 10 Questions To Ask Your CPA |
YourSmartMoneyMoves.com
• The Power of Three | MorganStanley
Your employees’ networks are large
Company
Followers
Employee
Connections
20XMore 1st degree
connections than
company followers
On average, companies represented in the room today . . .
Your employees’ networks are valuable
49%of all
High Net Worth Individuals
on LinkedIn
Employees of companies represented at FinanceConnect are connected to . . .
71%of all
Institutional Investors
on LinkedIn
53%of all
Financial Advisors
on LinkedIn
Few employees share company-related content today
6%of employees shared
company-related content1
in March
1 Company-related content defined as: 1) Company Status updates, 2) Employee Influencer posts, 3) Employee Long-form posts, 4)Employee shares/posts
Yet this small group drives significant engagement
On average, employees drove 43% more engagement with company-related content
6%
of employees shared
company-related content
in March
+43%
1 Regular Engagements = Engagements with Company Status updates, Influencer posts, and Sponsored Updates
2 Employee-driven Engagements = Engagements with employee long-form posts, employee shares / re-shares / posts / comments / likes / clicks
Regular
Engagements1
Employee-driven
Engagements2
Total
Engagements
Employee
engagement
%
No Employees 6% Employees 13% Employees
+43%
+92%
0%
Today
6%
If increased
13%
Total
engagementLike, click,
comment, re-share
Even small increases in employee activation
can drive significant impact