1.LinkedIn Boot Camp:Making It Work For YouFebruary 7, 2013North Shore Community College JULIA CLAIRE CAMPBELLJULIA@JCSOCIALMARKETING.COM WWW.JCAMPBELLSOCIALMARKETING.COM

2. WELCOME! Objectives for the class What is LinkedIn? Why use it? http://www.jcsocialmarketing.com Identify the different parts of the LinkedInprofile. Learn some of the best practices for usingLinkedIn. Learn ways to connect with people and growyour professional network using this onlinetool. Get your questions answered! 3. SLIDES ARE AVAILABLEhttp://www.slideshare.net/juliagulia77 http://www.jcsocialmarketing.com 4. LINKEDIN RULES You get out of LinkedIn (and all socialmedia) what you put into it. http://www.jcsocialmarketing.com Getting on LinkedIn is not a strategy inand of itself it is a tool. Social media is free but your time is not. Everyone will use ita little bit differently. 5. LINKEDIN BEST PRACTICES What is LinkedIn? LinkedIn is the worlds largest professional http://www.jcsocialmarketing.comnetwork with over 120 million members andgrowing rapidly. LinkedIn connects you to yourtrusted contacts and helps you exchangeknowledge, ideas, and opportunities with abroader network of professionals. Network professionally Post and find jobs 6. LINKEDIN BEST PRACTICES What is LinkedIn? LinkedIn is the worlds largest professional http://www.jcsocialmarketing.comnetwork with over 120 million members andgrowing rapidly. LinkedIn connects you to yourtrusted contacts and helps you exchangeknowledge, ideas, and opportunities with abroader network of professionals. Network professionally Post and find jobs 7. LINKEDINBEST PRACTICES How do people use LinkedIn? Network professionally http://www.jcsocialmarketing.com Post and find jobs Answer questions Build thought leadership Remember names 8. LINKEDIN BEST PRACTICES What makes it different?http://www.jcsocialmarketing.com Facebook is like the local pub or family reunion Twitter is like a fast-paced newsroom LinkedIn is like a trade show or conference 9. http://www.jcsocialmarketing.com 10. LINKEDINBEST PRACTICES Lets explore the home page! Login http://www.jcsocialmarketing.com Notifications LinkedIn Today People You May Know Whos Viewed Your Profile? Your LinkedIn Network Jobs You May Be Interested In 11. LINKEDIN BEST PRACTICES Completing your LinkedIn Profilehttp://www.jcsocialmarketing.com 1) Include your full name and image. 12. LINKEDIN BEST PRACTICES 2) Personalize your Headline. http://www.jcsocialmarketing.com 13. LINKEDINBEST PRACTICES Headline Tips! Job seekers, use Talented [Your Profession] Seeking New Opportunity not Unemployed. http://www.jcsocialmarketing.com Students, use Aspiring [Your Profession] Seeking Internship not Student at [Your University]. Value proposition how do you provide value? Target audience whom do you provide value for and who will read this? What is your USP Unique Selling Point Keywords 14. LINKEDIN BEST PRACTICES 3) Write a great Summary. Use key words (think SEO). http://www.jcsocialmarketing.com Do not cut & paste the about page of your website. Show people how awesome you are! When writing, answer questions: Who are you? What are your specialties? How can you help people/solve problems? How do you want to connect? 15. LINKEDINBEST PRACTICES4) Add Work History to the Experience http://www.jcsocialmarketing.com section. Be brief! Short, short bullet points. DO NOT cut and paste yourresume. Try to avoid jargon andindustry speak. Make it accessible. Add videos, images,documents, portfolio. 16. LINKEDIN BEST PRACTICES 5) Share an update. This is NOT like Facebook. Share resources and be professional. http://www.jcsocialmarketing.com It will be seen in the News Feed. Ideas Share your blog posts, event information, helpful resources, articles, links 17. http://www.jcsocialmarketing.com 18. LINKEDIN BEST PRACTICES 6) Customize your LinkedIn URL and ContactInfo section.http://www.jcsocialmarketing.com Recommendation Use your name not your company! 19. LINKEDIN BEST PRACTICES 7) Ask for Recommendations. Personalize the message. http://www.jcsocialmarketing.com Ask for specifics (jog their memory). 20. http://www.jcsocialmarketing.com 21. LINKEDIN BEST PRACTICES Grow your Network! Request connections use a short,http://www.jcsocialmarketing.com personalized message. Be helpful. Offer advice. Connect others. 22. LINKEDIN BEST PRACTICES Connect with care. Recruiters, salespeople advantageous to http://www.jcsocialmarketing.com connect generously. Some people are picky. Its up to you! 23. http://www.jcsocialmarketing.comBEST PRACTICESLINKEDIN 24. http://www.jcsocialmarketing.com 25. LINKEDIN BEST PRACTICES Improve your profile Add sectionshttp://www.jcsocialmarketing.com 26. http://www.jcsocialmarketing.com 27. LINKEDINBEST PRACTICES Sample profiles Pam Moore www.linkedin.com/in/pmoorehttp://www.jcsocialmarketing.com John Haydon www.linkedin.com/in/johnhaydon 28. http://www.jcsocialmarketing.com 29. http://www.jcsocialmarketing.com 30. LINKEDINBEST PRACTICES Using Groups wisely Remember the social media rules!http://www.jcsocialmarketing.com Choose Groups carefully you can join 50 Choose the ones that have the largest concentration of your ideal client or customer Smaller groups yield better results. Most Popular Discussions Schedule time to visit each group at least once a week Turn off email notifications if too overwhelming Follow the group rules and etiquette 31. http://www.jcsocialmarketing.com 32. LINKEDINBEST PRACTICES Explore LinkedIn applications. Amazons Reading List application http://www.jcsocialmarketing.com SlideShare (presentations) WordPress (blog posts) Any number of others! Add sections to your profile (but avoid clutter). Showcase volunteer experience Projects Foreign language Test scores 33. http://www.jcsocialmarketing.com 34. LINKEDIN BEST PRACTICES Completing your Company Page 1) Connect your employees.http://www.jcsocialmarketing.com 2) Include basic information. 3) Post jobs. 4) Post Products & Services. 35. MORE RESOURCES My blog www.jcsocialmarketing.comhttp://www.jcsocialmarketing.com Mashable www.mashable.com HubSpot www.hubspot.com Social Media Examiner www.socialmediaexaminer.com