linkedin boot camp
DESCRIPTION
This is my presentation on LinkedIn for North Shore Community College, November 8 2012.TRANSCRIPT
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JULIA CLAIRE CAMPBELLJULIA@JCSOCIALMARKETING.COMWWW.JCAMPBELLSOCIALMARKETING.COM
LinkedIn Boot Camp: Making It Work For You
November 8, 2012North Shore Community College
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WELCOME! Objectives for the class
Get to know LinkedInLearn some of the best practices for
using LinkedIn Identify the different parts of the
LinkedIn profileLearn ways to connect with people and
grow your professional network using this online tool
Get your questions answered!
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SLIDES ARE AVAILABLE
http://www.slideshare.net/juliagulia77
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LINKEDIN RULESYou get out of LinkedIn (and all
social media tools) what you put into it.
It is not a strategy in and of itself – it is a tool.
It’s not really “free” – it takes time to maintain,update, connect..
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LINKEDIN BEST PRACTICES• What is LinkedIn?
• LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
• Network professionally• Post and find jobs
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LINKEDIN BEST PRACTICES• What is LinkedIn?
• LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
• Network professionally• Post and find jobs
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LINKEDIN BEST PRACTICES• How do people use LinkedIn?
• Network professionally• Post and find jobs• Answer questions• Build thought
leadership• Remember names
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LINKEDIN BEST PRACTICES• What makes it
different?• Facebook is like
the local pub or family reunion
• Twitter is like a fast-paced newsroom
• LinkedIn is like a trade show or conference
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LINKEDIN BEST PRACTICES• Completing your LinkedIn Profile
• Go to menu bar, select Profile, drag down to “Edit Profile”
1) Include your full name and image.
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LINKEDIN BEST PRACTICES
2) Personalize your Headline.
Job seekers, use “Talented [Your Profession] Seeking New Opportunity” not “Unemployed”.
Students, use “Aspiring [Your Profession] Seeking Internship” not “Student at [Your University]”.
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LINKEDIN BEST PRACTICES
Headline Tips!
• Value proposition – how do you provide value?
• Target audience – whom do you provide value for and who will read this?
• Unique selling point • Keywords
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LINKEDIN BEST PRACTICES
3) Write a great Summary.• Use key words (think SEO).• Do not cut & paste the “about” page of your
website.• Show people how awesome you are!
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LINKEDIN BEST PRACTICES
4) Add Work History to the Experience section.
• Be brief!• Short, short bullet
points.• DO NOT cut and
paste your resume.• Try to avoid jargon –
make it accessible.
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LINKEDIN BEST PRACTICES
5) Post statuses.• NOT like Facebook. Share resources and be
professional.
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LINKEDIN BEST PRACTICES
6) Customize your LinkedIn URL.
• Use your name not your company!
7) Customize your Website URLs.• Free Beer! Free Download! White Paper! My New
Book! Etc.
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LINKEDIN BEST PRACTICES
7) Ask for Recommendations.• Personalize the message.• Ask for specifics (jog their memory).
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LINKEDIN BEST PRACTICES
Grow your Network!• Request connections – use a short,
personalized message.• Be helpful. • Offer advice.• Connect others.
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LINKEDIN BEST PRACTICES
Connect with care.• Recruiters, salespeople – advantageous
to connect generously.• Some people are picky.• It’s up to you!
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LINKEDIN BEST PRACTICES
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LINKEDIN BEST PRACTICES
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LINKEDIN BEST PRACTICES
Sample profilesPam MooreJohn Haydon
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LINKEDIN BEST PRACTICES
Using Groups wisely• Remember the social media rules! • Choose Groups carefully – you can join 50• Choose the ones that have the largest
concentration of your ideal client or customer• Smaller groups yield better results.• “Most Popular Discussions”• Schedule time to visit each group at least once
a week• Turn off email notifications if too overwhelming• Follow the group rules and etiquette
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LINKEDIN BEST PRACTICES
Explore LinkedIn applications. • Amazon’s Reading List application• SlideShare (presentations)• WordPress (blog posts)• Any number of others!
Add sections to your profile (but avoid clutter).
• Showcase volunteer experience• Projects• Foreign language• Test scores
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LINKEDIN BEST PRACTICES• Completing your Company Page
1) Connect your employees.
2) Include basic information.
3) Post jobs.
4) Post Products & Services.
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MORE RESOURCES• My blog –
www.jcsocialmarketing.com• Mashable – www.mashable.com• HubSpot – www.hubspot.com• Social Media Examiner –
www.socialmediaexaminer.com