Use LinkedInso you can be found

ACC

Men’s Breakfast

This presentation is available in the Slideshare section of my LinkedIn Profile

Everyone needs to generate more business or stay connected in case of a job search

You never know where that that desirable connection may come from, so stay in touch and top of mind

Make sure you can be found if someone is looking for you.

Social Media (networks) should be part of your promotion plan. It is personal, and inexpensive.

Inbound MarketingTimely Website

UpdatesWebpage ChangesSEO / SEMSocial MediaRSS FeedsWhite PapersAssessmentsIntake FormsVideosBlogging

Outbound Marketing• Seminars/Webinars • Networking Events• Client Events• Referral Groups• Email Communication • Press Releases• Direct Mail• Feedback Form• Trade Shows• Tickets to Sporting

Events

Easy, intuitive and quick to setup (~30 min)No content required – just your backgroundHigh Ranking on Google – LinkedIn is very highPromote other sites - Website, Blog, TwitterEstablish Credibility – (Gain Clients)

online history, expertise (groups, answers, apps), get recommendations from coworkers, suppliers, clients

Network with peers – always have current contactFind friends and competitors

Publicize Events to those connected (and broader)

Executives from all Fortune 500 companies are LinkedIn members.

Over 1 million senior executives use LinkedIn46% of users describe themselves as Decision

Makers Average household income is $109,000 Average age is 41 LinkedIn has over 75 million members in over 200

countries.A new member joins LinkedIn approximately every

second, and ~1/2 of the members are outside the U.S.

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

1. Create a comprehensive profile 2. Start by connect with people you know WELL!

a) (tip: use LinkedIn toolbar for Outlook and “You may Know” )

3. Recommend others and be recommended a) These testimonials are the best – can’t be modified.

4. Join groups in what you do, referral sources and prospects

5. Start a group for your target audience (if needed)6. Answer questions

a) Getting “Best Answer” increases your visibility

7. Update your status at least three times every week a) Using Ping.fm if you also use Twitter (updates both at once ).

8. Show events and content with Appsa) Box.net, BlogLink, SlideShare, MyTravel (I don’t recommend)b) Check out www.linkedin.com/in/mpoweradvisors

Have Questions?