Online Social Networks Blanka Soulava

• online social network• employers• employees• job seekers

• recruiting service

About LinkedIn

• 2003 in California • 20 languages• worldwide• competitors?

• OSN – advertising• recruitment services

Who is on LinkedIn?

• +238 mil users• 40% women • 65% outside the USA • + 30 mil students / graduates

About LinkedIn• Factors of its success?

• economic crisis • job tenure intervals • Jeff Weiner

• progress• Age limit • University Pages

Video

http://www.youtube.com/watch?v=YWp6AN00D_c

Is LinkedIn challenging the traditional structure of the job market and recruiting? If so, how?

What is LinkedIn doing? • For individuals & corporations

– connect • degrees

– builds reputation

produces social capital

What is LinkedIn doing?

– collecting data• transparency• real time

– new recruiting system• passive candidates

What is LinkedIn doing?

• LinkedIn challenges the old structures

• transparency • openness• time • space

replaced by network

tackles built-in inefficiency – brings profits

How it makes money?

• monetizing information 1.recruitment services 2.advertising 3.subscription

How it makes money?

• Subscription?

Burning questions & problems?

• privacy

• Monetize irritating people? • Openness/transparency x risk?

Burning questions & problems?

• differences• values & traditions

• legal systems

Conclusion

• potential of the platform for flattening of the labour market

• redefinition of privacy • Impact of the past on the future?

Relationships Matter

Thank you