linked in one hour tuition
Post on 18-Oct-2014
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LinkedIn: One Hour Tuition
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
What you will learn• What is Twitter• Twitter Facts• Twitter Bio• Why is the Twitter Bio
Important• Qualities of a good bio• Links• What is an hashtag• Bio layouts
• Twitter Home tab• Different types of tweets• Who sees your tweets• Maximum exposure of
your tweets• Saving searches• Uploading images• Adding a video link• Twitter messages
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
About Me• Founder of Social Media Hive
• Originally a created as a social media management company
• Background in Internet marketing
• Long career in publishing production
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
What Is LinkedIn?
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
LinkedIn Facts
The world’s largest professional network on the Internet with more than 100 million members in
over 200 countries.
LinkedIn has grown by an impressive 100 percent from last year, it now has over 100 million
users across the globe. Interestingly, 56% of these users are from outside of the US.
LinkedIn is currently available in six languages: English, French, German, Italian, Portuguese and
Spanish.
LinkedIn started off 2011 with about 1,000 full-time employees located all around the globe, up from
around 500 at the beginning of 2010.
Worldwide Membership20m+ members in Europe as of December 20105m+ members in the UK as of December 20101m+ members in France2m+ members in the Netherlands1m+ members in Italy1m+ members in Spain8m+ members in India3m+ members in Canada1m+ members in Australia1m+ members in Brazil
More than 1 million companies have LinkedIn Company Pages.
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
What can LinkedIn do for business?For businesses if you are looking to sell your products, sell your services, promote yourself you can do that by:
Building groups
Building a database
Just reaching out to the right people
Being found for the right service by the right people through different keywords
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Raising Your Ranking With Keywords
If you can rank higher on LinkedIn for your niche keywords you can:
Be found by more people
Make more leads & salesHave more credibility and authority
Received more relevant invitation requests
Become known as the expert
Get the connections from the top leaders
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Finding Keywords
In order to find your keyword, think about the industry you are in.
If you’re in graphic design
If you’re a accountancy
If you’re in mentoring / teaching
If you’re in floristry
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
What are your search terms?
What words would someone type into a search engine to find you? A search engine like:
YahooBing
These are your keywords.
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Example
You baked and decorated cakes. Your keywords might be: Cake Decorator
If you specialised in wedding cakes. Your keywords might be: Wedding Cake Decorator
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Keyword Tip
They should be as simple as possible
1, 2 or 3 keywords are best
Social Media Hive Tuition
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Spot the Keyword
Social Media Hive Tuition
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Headline Keyword Optimisation
Your headline is the most relevant, it’s what people see first when they click on your profile or do a search.
Your headline should tell:
• Who you are• Who you help• How you help them
120 Characters or less
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Example
I help first time home buyers find the home of their dreams in 7 days or less
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Importing ContactsClick on the Contact tab. Import your contacts from Gmail, Hotmail, Yahoo or AOL by clicking the ‘Add Connections’ link in the top right corner.
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Limited Invitations
You only have 3,000 invitations that you can send out. So you only want to connect with those that are already on LinkedIn.
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
LinkedIn Members
Import those contacts with the little blue LinkedIn box to the right of their name.
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Importing Contacts• Click the box on the left of each person that has a LinkedIn account.
• See how the window on the right is getting populated with your contacts?
• You can remove a name if you want to or click on remove all.
• When you have selected all the contacts, click the blue ‘Invite Selected Contacts’
Go through the alphabet adding and sending invitations.
Social Media Hive Tuition
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Q & AEstablishing yourself as an expertClick on the More tabClick on Answers
And this will take you to the section on the questions and answers section on LinkedIn.
Social Media Hive Tuition
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ANSWER A QUESTIONBrowse a Section relevant to the your industry: • Business travel• Business operations• Hiring• Marketing and sales Click on a question that you feel you could provide the best answer. In your answer you might make some reference to a blog post for example.
Social Media Hive Tuition
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Reply privately after you answer the question
And you’d say
“You know, I just wanted to let you know that I answered your question and left this response publicly, but I want to let you know that I’ve really got a great video or a great answer for this. And if you’re interested in learning more I’m happy to do a free 15 minute phone call to give you some strategy on what you can get out of LinkedIn and how you can go from there. Or if you like, feelfree to check out my video blog that talks exactly about this as well.”
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Reply privately after you answer the question
Send the information and then see if they would like a phone call. This person needs help. They’re trying to figure out what they can do. It doesn’t matter what the question is, when you answer the question publicly and then reply privately it shows that you care about them, that you want to help them out to take them to the next level. By doing that, you can probably get an email conversation, or get them on the phone.
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
Social Media Hive Tuition
| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |