linked in for job seekers v2
TRANSCRIPT
The Power of LinkedIn: Find, Be Found and Engage
Brandy Nagel
Online Networking
A complement to traditional networking.– Relationship-based– Makes your network visible for you and for
your connections
Who’s Using It?
• 50 million people are on LinkedIn.
• All Fortune 500 companies are represented – at a director level or above.
• More than 300,000 CEOs on LinkedIn.
Through LinkedIn you can:• Find and be found• Engage people in conversation• Access more people – the right people• Research companies• Discover inside connections• Manage your online reputation
When you join, you create a profile - your professional accomplishments.It is a dynamic document.
Many people simply paste in their resume.
Name
Headline
Location
Industry
Picture
Status update
This section auto-populates
Websites
Public Profile URL
Are you a “brand name” product or a “generic” ?
Add a middle initial or middle name.
Add a common mis-spelling of your name in the specialties section.
My last name rhymes with “bagel” and is commonly misspelled “nagle”
LinkedIn’s Photo Policy: We consider a photo appropriate as long as it does not contain content that is copyrighted… and does not contain offensive content.
If your photo is not an image of yourself or does not contain an actual photograph, it is considered inappropriate.
Unique web address – direct to your public profilehttp://www.linkedin.com/in/benagel
Make this consistent with your personal branding.
Summary
Specialties
Write in your own voice. When in doubt, keep it short. Use key words.
Key wordsCPA = Certified Public Accountant
PMP (Project Management Professional) is one of five concentrations offered by the Project Management Institute in the study of Project Management:
PMP = Project Management Professional
CAPM = Certified Associate in Project Management
PgMP = Program Management Professional
PMI RMP = Risk Management Professional
PMI SP = Scheduling Professional
Consider for Your Summary…
Jargon does not explain value:
Eliminated the need for TPS Reports.
Valuable to any business:• 800% increase in e-newsletter
open rates in one year - from 200 to 1,600 readers.
• 90% reduction in annual printing costs, from $20,000 to $2,000.
Tell how you…– Increased sales– Increased profit– Increased productivity– Reduced costs– Reduced waste– Saved time– Made a “headache” go away
Be specific. Be bold. Be accurate.
54% reduction of expenses over five years.
The difference between the almost right word & the right word is really a large matter--it's the difference between the lightning bug and the lightning.
-Mark Twain
LinkedIn does not have spell
check!
Always have at least one other email address assigned to your account should you lose access to the primary email address.
Account & Settings > Personal Information > Email Addresses
“2 A.M. is a lousy time to try to make new friends.”
Dig Your Well Before You're Thirsty
by Harvey Mackay
Who do you know?• Co-workers• Classmates• Neighbors• Friends• Relatives• Teammates• Service providers• Mentors/Mentees• Customers• Vendors
Think of everywhere you worked, lived, volunteered, worshipped, hung out…you know hundreds of people.
Contacts & Connections
• Add everyone you know into Outlook. – Make sure each one has an e-mail address
• Export those connections to LinkedIn.
Old school: only invite people you would be willing to recommend
indiscriminate selective
Who to Invite?
New school: dinner party introduction
Some people have hundreds of contacts.
How strong can those relationships be?
weak tie: a friendly yet casual social connection.
Research shows people don't get their jobs through their friends. The get them through their acquaintances. Why?
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
The strength of weak ties
As of April 2009
Personalize
Great to see you on LinkedIn! I'd like to add you to my professional network.
-Brandy
or
It was great to meet you at the Courtney’s cook out. As I mentioned, my neighbor works in the finance department at IBM. Let me know if you are interested, and I’ll make an introduction.
-Brandy
Loophole!
Groups
•Alumni groups
•Previous employers
•Professional associations
•LinkedIn Roswell
•Consider creating a group
Groups
Groups
Introductions
Can I remove a person from my list of connections?
Bonus tips• Check your online reputation: www.pipl.com• Check out xobni (“inbox” spelled backwards).• Set up a Google alert for yourself.