link building tips for small business
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Link building tips for small businessTRANSCRIPT
Link huntingFor small business
Directories
• Not all of them are bad• Reasonable quantity • Go local
• Go niche
Associations
• Less known / freshly formed doeasn’t mean worse
The press
• Free local newspapers and brochures• Specialist magazines related to your niche.
• Help them with distribution and get a link in „where to get our copies” section
Reviews• Create reviews and get mentioned
by the producer
• Get your product or service reviewed
Offer internships
• Local magazines and websites dedicated to students
• You get both : a link and a new employee
Offline events
• Attend or organize
• Conferences• Industry meetings
• Sign up as a speaker
Organize contests
• Set rules that will give you links• Submit your contest
• New visitors • Social shares• Buzz about your brand
Sponsorship
• They may need your service, not your money
• Junior sport clubs• Schools• Non-profit organizations
Partnership
• Complementary products or services• Section on your website with links to your
partners
Use what you already have
• Friends with websites• Bloggers you know• Somebody who knows
somebody
It’s not easy but it’s worth it
Be patient and consistent and never give up!
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