Waikiki Store

Men’s Fall 2008 Line

Sun, Xing

November, 2007

Waikiki Store

Men’s Fall 2008 Line

Sun, Xing

November, 2007

A|X Armani ExchangeA|X Armani Exchange

A|X Fall 2008 MenA|X Fall 2008 Men

• A|X Facts• Line Planning• Line Concept - Aviation

• A|X Facts• Line Planning• Line Concept - Aviation

• Product Development• Pricing• Promotion

• Product Development• Pricing• Promotion

A|X FactsA|X Facts

• Company• New York - Milan

• 64 + 56 + 6

• Competition• Abercrombie & Fitch

• Diesel

• Guess

• Company• New York - Milan

• 64 + 56 + 6

• Competition• Abercrombie & Fitch

• Diesel

• Guess

• Accessible Armani• Young• Urban • Sexy

• Customer Profile• 18~28• Thinking young• Effortless style• Socially active• Naturally sexual• Confident

• Accessible Armani• Young• Urban • Sexy

• Customer Profile• 18~28• Thinking young• Effortless style• Socially active• Naturally sexual• Confident

Line PlanningLine Planning

• Assortment plans• fashion >> basic model stock

•breadth + depth = balanced

• mass acceptance

• Assortment plans• fashion >> basic model stock

•breadth + depth = balanced

• mass acceptance0

1

2

3

4

5

6

7

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9

• Profit generators•better design

•COGS (sourcing, shipping, SCM)

• global ad campaign

• Profit generators•better design

•COGS (sourcing, shipping, SCM)

• global ad campaign

AviationAviation

• Business aviation - 20% increase

• Air travel - integral component of urban lifestyle

• Navigation - hot for seasons, time for a change

• War - ongoing

• Fall 2007 collection - aviation element

• Business aviation - 20% increase

• Air travel - integral component of urban lifestyle

• Navigation - hot for seasons, time for a change

• War - ongoing

• Fall 2007 collection - aviation element

Aviation ApplicationAviation Application

• Mechanical complicity

• Aerodynamic streamline

• Functional features

• Mechanical complicity

• Aerodynamic streamline

• Functional features

Celebrate the technology, functionality, modernity and adventurous spirit of aviation.

AssortmentsAssortments

• Tops• tee-shirts 24 xs-xxl• shirts 22 -• knit tops 30 -• sweaters 20 -

• Bottoms• trousers 5 -• jeans 10 -

• Outerwear• jackets 15 xs-xl

• Tops• tee-shirts 24 xs-xxl• shirts 22 -• knit tops 30 -• sweaters 20 -

• Bottoms• trousers 5 -• jeans 10 -

• Outerwear• jackets 15 xs-xl

neon yellow

alizarin red

cerulean blue

Dressy AVIATION shirt

• All-over print

• Novelty engine button

• Regular fit

• 100% cotton

• $88

Dressy AVIATION shirt

• All-over print

• Novelty engine button

• Regular fit

• 100% cotton

• $88

Embroidered AVIATION jeans

• Embroidered eagle badge on the right thigh

• Propeller appliqué on pocket

• Low-rise, boot cut

• 100% cotton

• $145

Embroidered AVIATION jeans

• Embroidered eagle badge on the right thigh

• Propeller appliqué on pocket

• Low-rise, boot cut

• 100% cotton

• $145

Hooded AVIATION sweater

• Novelty logo

• Contrast piping

• Aviation heraldry patch

• Loose fit

• 94% cotton, 6% spandex

• $78

Hooded AVIATION sweater

• Novelty logo

• Contrast piping

• Aviation heraldry patch

• Loose fit

• 94% cotton, 6% spandex

• $78

Leather Jacket

• Patterned topstitching

• Asymmetrical pockets

• High-waist, slim fit

• 100% leather

• $425

Leather Jacket

• Patterned topstitching

• Asymmetrical pockets

• High-waist, slim fit

• 100% leather

• $425 Jodhpurs Pants

• Flared above the knee and tight from knee to ankle

• Two large cargo pockets

• 100% cotton

• $135

Jodhpurs Pants

• Flared above the knee and tight from knee to ankle

• Two large cargo pockets

• 100% cotton

• $135Engine Tee

• Engine print on the front

• V-neck

• Slim fit

• 100% pima cotton

• $38

Engine Tee

• Engine print on the front

• V-neck

• Slim fit

• 100% pima cotton

• $38

Product DevelopmentProduct Development

• Prod Dev by a Retailer

• CMT + FPS

• Prod Dev by a Retailer

• CMT + FPSChina, Hong Kong, Taiwan

Cambodia, India

Peru, Honduras

Canada, USA

PricingPricing

• At-the-market level

• Prestige

• Quick markdown

• High low

• At-the-market level

• Prestige

• Quick markdown

• High low

$19.99 ~ 29.99 promotional

$32.00 ~ 195.00 volume

$225.00 ~ 425.00 prestige

PromotionPromotion

• Planogram

• Customer Service

• Events

• Planogram

• Customer Service

• Events

Lighting fitting rooms lumen +

Music Velocity: Dubai

Signage mechanics + models

Displays engine backdrop

Customer ServiceCustomer Service

• Delivery to hotels

• Wrapping quality

• Cashier efficiency

• Delivery to hotels

• Wrapping quality

• Cashier efficiency

EventsEvents

• Pilot as the face of ads

• Line release event

• Aviation show co-sponsorship

• Pilot as the face of ads

• Line release event

• Aviation show co-sponsorship

Q & AQ & A

Thank you!Thank you!