1

lindadescano

@ lindadescano | Oct 10 2009

South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is mypersonal page. Love books, travel, wine, theater &food.

Tweets 3,513

Followers 871

Following 673

@lindadescano Follower ReportKey Metrics: @lindadescano | September - 15 - 2012

Total Followers

872

@lindadescano has 872 Twitter followers and we've classified the ones we could into Consumer,Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment ofanonymous and spam accounts, which we do not factor into our audience metrics.

Social Pull

28x

Pull is a good measure of how influential @lindadescano 's audience is, compared to the average Twitteraccount - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of thiscalculation, is gauged by how well connected @lindadescano 's followers are across sixty social sites,compared to the average consumer. A higher Pull suggests you have important people in your audience,and are thus better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

2

lindadescano

@ lindadescano | Oct 10 2009

South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is mypersonal page. Love books, travel, wine, theater &food.

Tweets 3,513

Followers 871

Following 673

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of lindadescano's followershas 11,148 connectionsacross all social mediaplatforms. Therefore, lindadescano canpotentially indirectly reach4,927,632 (442 x 11,148)people.

Audience Demographics

SEX

Insights :-*Statistics based on 85% of lindadescano's followers, whose sex wewere able to determine.

AGE RANGE

Insights :- 41% lindadescano's audience is between 36 -45.- *Statistics based on 22%of lindadescano's followers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata.

3

lindadescano

@ lindadescano | Oct 10 2009

South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is mypersonal page. Love books, travel, wine, theater &food.

Tweets 3,513

Followers 871

Following 673

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average lindadescano's femalefollowers tend to be more inthe 36 - 45 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average lindadescano's malefollowers tend to be more inthe 46 - 55 age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- lindadescano has ahigher percentage offollowers from New York,New York than the typicalTwitter user.

4

lindadescano

@ lindadescano | Oct 10 2009

South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is mypersonal page. Love books, travel, wine, theater &food.

Tweets 3,513

Followers 871

Following 673

Audience Geographic Insights [continued]

TOP 5STATES/PROVINCES

Insights :- lindadescano has ahigher percentage offollowers from New Yorkthan the typical Twitteruser.

TOP 5COUNTRIES

Insights :- lindadescano has ahigher percentage offollowers from USA thanthe typical Twitter user.

5

lindadescano

@ lindadescano | Oct 10 2009

South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is mypersonal page. Love books, travel, wine, theater &food.

Tweets 3,513

Followers 871

Following 673

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, lindadescano's audience's top threeinterests areHealth/Fitness, Literature,and Business.

6

lindadescano

@ lindadescano | Oct 10 2009

South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is mypersonal page. Love books, travel, wine, theater &food.

Tweets 3,513

Followers 871

Following 673

Audience Career Insights

INCOME LEVEL

Insights :- lindadescano's consumeraudience has a high level ofincome compared to theaverage.

INDUSTRY

Insights :- Compared to the averageaudience lindadescano's top three industries areSoftware, Law, and Pharmaceuticals.

Audience Education Insights

EDUCATIONTYPE

Insights :- lindadescano's followersattend Ivy League schoolsmore than the averageTwitter audience.

7

lindadescano

@ lindadescano | Oct 10 2009

South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is mypersonal page. Love books, travel, wine, theater &food.

Tweets 3,513

Followers 871

Following 673

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- lindadescano's consumeraudience is active on atleast 1,650 social profilesand/or blogs.

SOCIALMEMBERSHIPS

Insights :- 96% of lindadescano's followers have LinkedInprofiles.- lindadescano's has morefollowers who use Quorathan does the typicalTwitter user.

ONLINEACTIVITIES

Insights :- 23% of lindadescano's consumer audience hasbeen identified as a *GeoLocation.

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lindadescano

@ lindadescano | Oct 10 2009

South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is mypersonal page. Love books, travel, wine, theater &food.

Tweets 3,513

Followers 871

Following 673

Audience Cross Over

AUDIENCECROSS OVER

@lindadescano and @lindadescano-friends share 208 followers.