liftads - presentation - media company - 2015 (1)
TRANSCRIPT
LIFT ADS - 2015
LIFT ADZ
INDEX
TO
PRESENTATION
LIFT ADS❖ Introduction
❖ Why Lift Ads
❖ Indicative Lift Advertising
❖ Benefits to Property Owners
❖ Benefits to Media Portals
❖ Benefits to Third Party Advertisers
❖ Income Stream Overview
❖ Summary
LIFT ADS - 2015
INTRODUCTIONINTRODUCTION
TO
LIFT ADS
AS
A
CREATIVE
ADVERTISING
MEDIUM
Lift Ads is well positioned as a strategic and creative advertising platform with emphasized benefits to property owners, media portals and third party advertisers
Fresh, active and constantly changing advertisements will be displayed with sensitivity towards the internal aesthetics of the property profile and it’s arena of tenancies
Surfaces previously seen as dormant space will now become alive and stimulating whilst providing an appearance of asset enhancement at regular intervals.
LIFT ADS - 2015
WHY LIFTS ADS?
GIVING
GOOD
REASON
FOR
CONSIDERATION
✓ Over 500 people pass through a typical hi-rise building each day
✓ During a three month trial in just one building your message receives almost 186,000 impressions
✓ Only elevator advertising gives you this level of frequency with a captive audience
✓ Lift advertising achieved the highest unaided medium awareness at 84%
✓ On average, office staff make four trips daily in lifts and receives two visitors each business day
✓ 85% has found lift advertising favorable and interesting to follow
LIFT ADS - 2015
INDICATIVE DISPLAYS
ADVERTISEMENT
DISPLAYS
OF
EFFECTIVE
MARKETING
ON
LIFT
SURFACES
LIFT ADS - 2015
INDICATIVE DISPLAYS
ADVERTISEMENT
DISPLAYS
OF
EFFECTIVE
MARKETING
ON
LIFT
SURFACES
LIFT ADS - 2015
INDICATIVE DISPLAYS
ADVERTISEMENT
DISPLAYS
OF
EFFECTIVE
MARKETING
ON
LIFT
SURFACES
LIFT ADS - 2015
INDICATIVE DISPLAYS
ADVERTISEMENT
DISPLAYS
OF
EFFECTIVE
MARKETING
ON
LIFT
SURFACES
LIFT ADS - 2015
MEDIA PORTALS
Media portals with specialized clientele will experience varied benefits, amongst those:-
✓ A “new” surface to expand on innovative marketing concepts
✓ Grow creativity within the advertising arena✓ Expand their clientele platform who seek new
methods to broaden their product range✓ Create a confined area with effective focus on
consumer attention✓ Optimize and ensure brand and/or product
awareness
BENEFITS
TO
THE
MEDIA
PORTALS
LIFT ADS - 2015
THIRD PARTY ADVERTISERS
Clientele of Media portals require maximum advertising exposure and a unique location to present their products and/or services. Lift Ads will provide a benefit to third party advertisers that will result in:
✓ An “eye-catching” and “eye-level” view by the consumer
✓ Constant awareness of the product/service range
✓ Frequent updates of new material✓ A step ahead of competitors
BENEFITS
TO
THIRD
PARTY
ADVERTISERS
LIFT ADS - 2015
TERMS OF ENGAGEMENT
THE
RULES
OF
ENGAGEMENT
LIFT ADS - 2015
Engaging with Lifts Ads will charge a recurring monthly rental in line with the following criteria:-
✓ A monthly rental stream of R6 000-00 (Vat excl) per lift
✓ A six (6) month agreement with an option to renew for a further six months
✓ Client is responsible for design, printing and application for the advertisement (or as agreed in during a briefing).
✓ Client is responsible for replacing any excessive damage done (predominantly for inside cart advertising).
CONSIDER THIS
The key is in creative design. If you can engage the customer with a message and elicit a response the customer is more likely to connect with the message and be influenced by what they see. A fantastic example is this scratch and win card ad for Instant Kiwi. The exterior graphics engage the customer but it is only when they enter the lift that the impact is really made through the surprising image on the floor. This impressive effect is undeniable and the advertiser is able to make a powerful connection with their target audience.
INDUSTRY
CREATIVITY
LIFT ADS - 2015
SUMMARY
Lifts Ads are proud to announce the introduction of a prominent banking group to 85 St George’s Mall.
LIFT ADS
CONCLUDES
LIFT ADS - 2015
LIFTS ADS
IS
INNOVATIVE
WITH
FOCUS
DRIVEN
CREATIVITY
THANK YOU
www.liftads.co.za 021 556 1693
081 798 0343 ANDREW DELPORT [email protected] 665 7503 TAMRYN DELPORT [email protected]
LIFT ADS - 2015