lifeismymovie brand guidelifeismymovie.s3.amazonaws.com/limm/limm_brand_guide_2018.pdf · life is...
TRANSCRIPT
B R A N D G U I D EL I F E I S M Y M O V I E . C O M© L I F E I S M Y M O V I E
B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E
T A B L E of C O N T E N T S
I N T R O D U C T I O N . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
LO G O U S AG E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
T R E E I C O N U S AG E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
R E V E R S E LO G O . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
C O LO R S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
T Y P O G R A P H Y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
F I N A L T H O U G H T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
2
I N T R O D U C T I O N
W H O W E A R EL i f e I s My Movie Ent er t a inment b r i ng s cap t i va t i ng t op i c s t o t he documen ta r y gen re t h rough t he c rea t i ve means o f deve lopmen t , p roduc t i on and d i s t r i bu t i on .
W H AT W E D OLi f e I s My Movie Ent er t a inment ma r r i e s images and rea l i t y by v i s ua l i z i ng con t en t f o r w idesp read d i s cu s s ion t h rough non - f i c t i on c i nema . We be l i eve eac h pe r son has a ro l e i n a muc h b igge r s t o r y and t ha t i t i s ou r m i s s ion t o connec t peop le t o t he t op i c s we b r i ng t o l i f e t h rough t he s t o r i e s we t e l l .
W H E R E W E A R E G O I N GWe s t r i ve t o become t he l ead ing en t e r t a i nmen t company i n t he non - f i c t i on gen re by c rea t i ng engag ing and en t e r t a i n i ng f i lms t ha t can be u sed to educa te , engage and c ha l l enge today ’s aud iences .
B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E 3
L O G O U S A G E
Our logo is a very valuable asset to our brand. To ensure proper usage we have provided this easy to use guide.
The p re f e r red way to u se t he l ogo i s on a b lac k , wh i t e o r neu t ra l bac kg round . Eve r y a t t emp t mus t be made to do t h i s .
I f t he l ogo mus t be p laced on a co lo r bac kg round ( see l im i t ed co lo r op t i on s* ) , t he l ogo w i l l be reve r sed ou t and u sed i n one co lo r.
P l ease obse r ve t he c l ea rance ( x ) a round t he l ogo to max im ize v i s ua l e f f ec t i venes s . N o t h i ng shou ld i n t r ude i n to t h i s spec i f i ed c l ea r space .
1. De fau l t CMYK logo on wh i t e .2 . De fau l t CMYK logo on neu t ra l .
*Re fe rence to “Reve r se Logo” page .
B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E
1 2
4
I N C O R R E C TL O G O U S A G EDON’T :
1. Change logo’s o r i en ta t i on .
2 . Add ex t raneous e f f ec t . T h i s i n c l udes bu t i s no t l im i t ed to : beve l and embos s , l i gh t i ng e f f ec t s and
d rop shadows .
3 . P lace l ogo on busy bac kg round .
4 . Sca le and d i s t o r t l ogo d i sp ropo r t i ona t e l y.
5 . Do no t remove t he word “En t e r t a i nmen t ” f rom logo .
6 . Change logo and i con co lo r s .
7. Imp lemen t unapproved co lo r s .
8 . Change logo and i con pos i t i on i ng .
B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E 5
B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E
T R E E I C O N U S AG E
The t ree i con may be u sed on any mar ke t i ng ma te r ia l s whe re soc ia l med ia i cons a re u sed .
The L i f e I s My Mov ie En t e r t a i nmen tt ree i con can be more ve r sa t i l e i n i t s u sage t han t he f u l l l ogo . The bac kg round fo r t he t ree i con can be u sed w i t h o r w i t hou t rounded co r ne r s . The i con can be u sed on mos t any co lo r bac kg round o r reve r se ou t .
6
B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E
T R E E I C O N U S A G E
DON’T :
1. Change i con ’s bac kg round co lo r.
2 . Change t he ang le and pos i t i on i ng o f t he i con .
3 . P lace i con i n a c i rcu la r bac kg round .
4 . Sca le and d i s t o r t i con d i sp ropo r t i ona t e l y.
5 . Add add i t i ona l t ypog raphy on to t he i con .
6 . Change i con co lo r t o f i t you r campa ign co lo r s .
I N C O R R E C T
FILMS
7
R E V E R S E L O G O
Fo r a p p l i c a t i o n s w h e r e o n l y o n e c o l o r o p t i o n i s p e r m i t t e d , l o g o w i l l b e r e ve r s e d o u t .
Wh i t e a reas i nd i ca t e s no i n k . The p re f e r red way to reve r se t he l ogo ou t o f PMS 382 l ime g reen , PMS Coo l Gray 10 o r so l i d B lac k bac kg round .
B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E
3 8 22 9 C 0 M 9 9 Y 0 K19 3 R 216 G 4 9 BC 1 D 8 2 F
PA N TO N EC M Y K
R G BH E Y
Coo l Gray 100C 2M 0Y 60K128R 127G 131B807F83
PA N TO N EC M Y K
R G BH E Y
B lac k C0C 0M 0Y 100K0R 0G 0B000000
PA N TO N EC M Y K
R G BH E Y
To d ow n l o a d a ny f o r m o f o u r l o g o p l e a s e v i s i t : w w w. l i f e i s my m ov i e . c o m / l o g o
8
B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E
C O L O R S
O u r c o l o r s r e p r e s e n t o u r b r a n d .
1. L O G O C O L O R S T h e s e a r e o u r l o g o c o l o r s . U s e t h e s e
s p a r i n g l y s o a s n o t t o o u t s h i n e o u r l o g o .
2 . AC C E N T C O L O R PA L E T T E T h e s e m a ke u p o u r c o r e c o l o r p a l e t t e .
LIFE IS MY MOVIE LOGO GREEN
GRAY
LIFE IS MY MOVIE LOGO BLACK
PALE GREEN
3 8 22 9 C 0 M 9 9 Y 0 K19 3 R 216 G 4 9 BC 1 D 8 2 F
PA N TO N EC M Y K
R G BH E Y
B lac k0C 0M 0Y 100K0R 0G 0B000000
PA N TO N EC M Y K
R G BH E Y
Coo l Gray 100C 2M 0Y 60K128R 127G 131B807F83
PA N TO N EC M Y K
R G BH E Y
36512C 0M 29Y 0K226R 237G 196BC9E39C
PA N TO N EC M Y K
R G BH E Y
9
F U T U R A B O O K
A a B b C c D d E e F f G g H hI i J j K k L l M m N n O o P p Q qR r S s T t U u V v W w X x Y y Z z1 2 3 4 5 6 7 8 9 0
F U T U R A B O L D
A a B b C c D d E e F f G g H hI i J j K k L l M m N n O o P p Q qR r S s T t U u V v W w X x Y y Z z1 2 3 4 5 6 7 8 9 0
T Y P O G R A P H Y: P R I N T
T y p o g r a p hy i s a key e l e m e n t t o c o m m u n i c a t e a u n i f i e d p e r s o n a l i t y f o r o u r b r a n d . We h a ve s e l e c t e d F U T U R A a s o u r f o n t .
F U T U R A i s s t r o n g , ye t i t i s n o t ove r b e a r i n g . W h e n w r i t i n g h e a d l i n e s u s e F U T U R A C A P S . W h e n u s i n g F U T U R A f o r b o d y c o py u s e s e n t e n c e c a s e . M i x i n g we i g h t s i n h e a d l i n e s i s o ka y t o o .
B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E 1 0
H E LV E T I C A R E G U L A R
A a B b C c D d E e F f G g H hI i J j K k L l M m N n O o P p Q qR r S s T t U u V v W w X x Y y Z z1 2 3 4 5 6 7 8 9 0
T I M E S N E W R O M A N B O L D
A a B b C c D d E e F f G g H hI i J j K k L l M m N n O o P p Q qR r S s T t U u V v W w X x Y y Z z1 2 3 4 5 6 7 8 9 0
VERDANA
Aa Bb Cc Dd Ee F f Gg HhI i J j Kk L l Mm Nn Oo Pp QqRr Ss T t Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0
T Y P O G R A P H Y : W E B
T Y P O G R A P H Y :D O C U M E N T A T I O N
U s e H e l ve t i c a r e g u l a r a n dT i m e s N ew R o m a n b o l d o nwe b a n d i n m o b i l e a p p s .
U s e Ve r d a n a f o n t f a m i l y f o r a l l c o m p a ny c o r r e s p o n d e n c e a n d d o c u m e n t a t i o n . S u g g e s t e d f o n t s i z e f o r b o d y c o py i s 11 / 12 p t .
B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E 11
A F I N A L T H O U G H T
I f you ’ re eve r i n doub t , j u s t re f e r bac k t o t h i s documen t . We don ’ t a s k fo r muc h , j u s t a l i t t l e l ove and re spec t f o r ou r b rand .
We t h i nk i t ’ s a p re t t y f l ex ib l e s ys t em t ha t a l l ows c rea t i v i t y, so g i ve i t you r be s t s ho t , and make u s p roud .
C O N TAC T U Si n fo@ l i f e i smymov ie . com
D O W N L OA D O U R L O G O F R O M O U R W E B S I T Ewww. l i f e i smymov ie . com/ logo
V I S I T O U R W E B S I T E F O R M O R E L AT E S T I N F O R M AT I O Nwww. l i f e i smymov ie . com
B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E 12