life with print sustainability in the media mix
TRANSCRIPT
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page 1
S u S t a i n a b i l i t y
in the media mix
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page 2 contents
contentS
1 what iS SuStainability? 5W s Ssb? 6
Ssb vs G? 7Ssb c? Ssb g? 8t o of 9Ssb bsss s goo bsss 10Poc go s v 12
2 SuStainable choiceS in the media mix 17Ssb cocs 18B sc 19efcc pc of pp 23
10 thingS you need to know 24
3 paper: the truly SuStainable media reSource 27a bf so of ssb 28Sg co sg fos vss foso 29Pp = wb cbo sog 30t gowg soc 31Pp ssb foo fo 32Pp csos 34
Ssb cocs 35
4 the reality of SuStainable buSineSS 37 perSpectiveS & caSeS
Vss Zvs 39mc t 40Bcs W 42dcs So 43Wow F fo n 44Woowos So afc 45t Bo Sop 46
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the human reSponSe to paper 48
5 a rough guide to SuStainability 51
hrs s 52Busss fccy cug ou ws 53msg ws 54Susbl vs 56msurg provg prforc iSO 14000 fly 57trck bcrk growg r 59Susbl ppr supplrs 60
life with print 62
Sappi 63
SourceS and SuggeSted reading 64
what iS the media mix?
the media mix represens he growing number of channels available omarkeeers, encompassing on and off line media. though audiences are
ow or frg, cobo of ol w cls offrsinnovaive ways of delivering ever-more argeed and effecive messages.
Geing he righ balance will ensure ha you achieve communicaion
fuls: rg ssg; rg ; o righ audience;and delivered using he righ medium.
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page 4 What is the media mix?
1
page 4
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What is the media mix? page 5
what iS SuStainability?
s us ta in ab il it y i s a W or d t ha t i s b ei ng h ea rd m or e a nd m or e,
particularly in business. but before We can implement itWithin the media mix, We have to understand it.
page 5
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page 6 What is sustainability? What is sustainability?
what iS SuS tainabil ity?
SuStainability
W cocp s o w, s bovsow c s b
g ov. B s ssb scs vo, p g ssgs gg q. W s ssb ow os ffc g b?W s s o poc, pbc, bsss gs?
ts o qsos, bcsssb s p bcog bssscss. ispcv of bfs o cbo
ssos gob wg, cops
wg o o bsss w gowgg of o ogsos coss
v o wo ows ssb bssspccs. i s bcog bsc opo .
B ow os s ffc ?S f pocs svcs ssb, cocs oo so b v? t sw o s sos sog o, so fo sspos gos sg o of
cocp of ssb.
enVirOnmentally-FriendlytranSPOrt (e.G. train, BOat, )
manaGed FOreSt FaCtOry uSinGGreen enerGy
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going green page 7
SuStainability verSuS green
going green
the green concep, fer dominings fo ov c, s ow o
w. ts s o o s c of w o cv s o og v; h i hs been subsumed wihin morevb w gg pg.
goin reen covered vs rry ofciviies some more uhenic hnos. as bwgo g sp,os v bsss c o pov eco-credentals. intatves ranged from the
well-inenioned o he downrigh cynicl.Organsatons that wanted to make a genunecommtment to gong green dscovered thatpoor deniions of wh i cully men v fc o cv. t cond h invesing in new energy-efcientechnologes resulted n greater polluton nthe manufacturng process. it appeared that w f , f .
a more effecive model hs emerged; i is
called sustainability. Sustanablty doesnt
look producs, services or businesses soo; xs wo pocsss n inerconneced nd inerdependenwo.
Filure o pprecie he differencebeween he wo conceps cn led opc fs x. Cos g boc, fo xp, hghlghtng a companys major nvestment
in green echnologies. the mrkeingdeprmen ensures h he pper useds vo f, b f orelise h he priner hs used coings f possb occ. Sc sg s cundermne all the companys envronmentalgood works nd signicnly dmge ispo.
enVirOnmentally-Friendly PrintinG
teChniqueS
marketinGBrOChure
marketinGBrOChure
in reCyCled PaPer
COlleCtinGFOr reCyCle
COlleCtinGFOr reCyCle
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page 8 What is sustainability? sustainability car? sustainable marketing?
SuStainability car?SuStainable marketing?
ls vc ss wcoog o c s cbo ssos.
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sv fo w vcs ccbo ssos. W s so oo -of-f spos, popc s wo v o socs vos.
ev f fc s ssb, o fcos o cos f vc s
wo s o b cos ssb. i , fo p, pp, s cogs s fo po os ofg bocs s s wv bg pc, s w g fo o g cvs.
mk sh s lvl s,s ss s s
.
though the concept of sustainabilityhas yet to be defined definitively, in 1987the World commission on environmenta nd d ev el op me n t d es cr ib ed i t a s,
development that meets the needs ofthe present, Without compromising theability of future generations to meettheir oWn needs.
2 five years later, the declaration ofrio on environment and developmentsaW sustainable development as being
supported by three pillars: environment,economic and people.
environment
peopleeconomic
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the role of the media mix page 9
the role of the media mix
the med choces we mke w wys
be bsed on he effecveness of devery,
bu he profuson of chnnes gves hemrkeeer huge moun of choce. Wh
decsons mde, we need o ensure h
whrvr possibl, our hods do no har
h nvironn and can xploi rnwablresources. in ddon, hese renewbes
us b rsponsibly usd so ha hy ar no
depleted to the extent where regeneration
s mpossbe. acves mus so reduce
mpc on he envronmen by combng
pollution and waste.
th criical diffrnc bwn susainabiliy
and green is that these choices must also
b inford by businss raliy and a widrsocial awareness.
sustainability is very much concernedWith the media mix. the decisions madeby media professionals and marketeers
Whether to use paper, broadcast ordigital channels, for example mayappear to be insignificant, but Whenthese decisions are multiplied acrossWhole industries, small choices canhave a big impact.
the butterfly effectsmall choices can have a big impact
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page 10 What is sustainability? sustainable business is good business
SuStainable buSineSS iS good buSineSS
Ssb s s o o pbc coscosss 1970s,
b s sg ws g v bpo coogc wss. a , o css spg spocoss focs bsss o ofc s of coos. i so csss o cooco of w s fcg ss w s. Bssssoc foowg s pcp ow o s fw socs, c coss g copv g. if svgs co b
s sg of poco fcc, w o sw?
ts sg coc w so coos w wo o s fov. as w ppoc 1990s, s ws cob w gowgwss bg of foss fsws sg g os of cbo o osp, w po csopc
ffcs o gob c.
So ogsos bg o o p socs wsg f co b po ofc. i cocs s, fop, so fow g copsbg o oo s w ow poco. ts poo vow o g v o oof ccs s copos.
rcg s os s ,
s gc, pp o off wof soc svgs. ecoc copos,
owv, fo osfo wc copp, zc, , go sv o pcos s c. Copp o of v g cos bo 4 p c of copp vog of copp s 250g of o,ps ccs o c .u, vs os of w sv o b ov, cs opoc vcs w s o
v f.
Fo , cops bg o oo vsg of pocs fcc, fo ws o fcg, fo gs o spoo, fo pcgg o-of-f spos. now, ssbcosos go o v g v,oog g s o o of poc, b so os sss
op w . af , s po cg poc s socfc f ps o os soc sv. Ssb bssss osc cocp copsss spcs of poco, cospo,g spos.
f h s hs, s,ls d ss hv dsd w
s ss.
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page 11
aB
C
d
e
F
G
h
i2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2
2 2 2 2 2 2
2 2 2 2
2 2
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page 12 What is sustainability? policy and regulation as the driver
policy and regulation aS the driver
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bsss, bssss wofo. Govs copoos ow spps ssb s, sspps s spp cs s ssb. ts s cops spp cops , , spp govs copoosv o pov ssb oo.
i ss, ss sss s h d sss v
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ob bw 2007 2008;- 2009 90 p c of spos po
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Poc & Gb s js wocops g sogssb cs fospps.4
t Spp BG aw cbs pow of p o gg cs w
gf css. ts cco cogzs o w o wo s p o ocg vs of .
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policy and regulation as the driver page 13
regaion is biding ssainabiiy inoprocremen processes ron he worl.
- eropan union nshrins ssainabiliy inpoceen hogh egisaion56 andany ebe saes se poceeno pooe ssainabiiy in he wideeconomy;
- the pbic seco has a via oe infheing ssainabe deveopen,hogh is poceen of bidings,
goods, wos and sevices...pbicprocremen s seen s lever o chevewidr nvironmnal, social and conomicpoicy objecives.7 the uk Ofce ofGovernmen Commerce;
- he uS is changing fo an incenives-bse pproch o reglory one;
- in 2009 Prsidn Obama signd excivOde 13584, o esabish an inegaedsaegy owads ssainabiiy in hefdral govrnmn and o mak rdcionof grnhos gas missions a prioriy forfdral agncis...h fdral govrnmnms le by exmple.8
legisaion and egaion is going goba
n bsnesses re fllng no sep. in hener fre, complnce wh ssnbly
egaion wi be as ciica o anorgnsons srvvl s complnce wh
nncl reglon.
[Ssainabiliy/nvironmnal/social isss] hav vry ral and
rec mplcons for ong bsness n Sa, n f yo wn osi be in bsiness in yeas o coe, yo need o ndesandwha yo ae doing o conibe o o cb he effecs. Gaiklnworh, Chrmn of unlever n Soh afrc.3
SuStainability iS everyoneS buSineSS
whatever the Sector, and whatever the
roleS within that Sector.organiSationS
need to underStand, implement and
demonStrate SuStainability.
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page 16 What is sustainability? policy and regulation as the driver
2
page 16
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policy and regulation as the driver page 17
SuStainable choi ceS in the media mix
all channels used in the media mix have a sustainability
cost. as media professionals We need to make informeddecisions, using combinations that ensure We minimise
the negatives and maximise the positives. paper make s our
choices easier, offering a truly sustainable ingredient
to the media mix
page 17
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SuStainable choiceSin the media mix
evg w cos s cooc, vo soc cos,
fo foo w o w jo. i wo w s cos sbcog csg v, s foog csos fo bssss wso gg ssb cvs.t po g s bc sg poco cospo g b g sps o ss cos w possb, s pcs posv o.
i fc of foo coogs 1970s, ps pc gofcs wo o c o pp. tsws pcv s w of pg c vo v. tpco s o b s, owv,w pp cospo csg, csg, s g g s.
i s o cs of pp o g, b pp g pp s, w, pcb copo . as w s powf, pp s o ssbcoc.
t ppss ofc wob vo posv so s
w sspo pp s b g, g soos vo pc. if coss o ps ssb pocs gss c bo ppoc, sscocpo s o b o s.
mos pp fcs, pps bcsof scocpos bo b o bssb, v g ss
s , , bs ofo of fw, ssb ss.i s sg o o, fo p, w pp poco s cs, s s cs s cbo ssos.So ow s o oo cos of cs so bssss coss c g csos sc fo ssb vg.
W s v s cocs o wss sgfow s g pp.
page 18 sustainable choices in the media mix sustainable choices in the media mix
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behind the screen page 19
behind the Screen
th gl g hs bogh ssv chg ll o h c. W csgl
osc, whh hs s hogh wbpgs o v of lcoc ocformas. informaon and communcaonscholog (iCt) s hgl powfl ool osf s, ssgs gs, fw mda srags woud b compwho g gl copos. ths sspo, owv, v
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log-lsg, ssbl soc h cosog o ccss.
W iCt s s wokg o s
mor nrgy-ffcn and susanabcoogs, g opo s o
hg chologcl fsc h sb ol 24 hos , sv s wk 365 s . th foo w ss sord on consany runnng srvrs,wg pow fo opos coog.evry m h documn s accssdonscrn, dmands addona powr.Fo, w oc vb
coc, c so cog sso p pcl ch v h
o fc oc, ovgh prcvd nvronmna savngs fromo pg h oc s fo os.
las avaab gurs show ha h itnfrasrucur supporng h nrn andosc g ws sposb fo:
annual eleCtriCity
uSe exCeedinGthat OF COuntrieS
that inClude SWeden,ireland, nOrWay
and POland10
10% OF all enerGyuSe in Germany, PrOduCinG
33,000,000tonS of co
211
1% of globalelectricity uSe
152 billionkw/h per year halF OF
thiS WaS Burnt On SyStemSneeded tO COOl SerVerS
alOne9
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Spam, Spam, chipS and Spam
t vo cos of c so b s og spsg g pc of sp. a 2009 po b itsc spcs mcaf15 fo 62 o o of
68 o s g gob w sp (o90 p c of fc). t o of sv coss i s b s o 426PB (P Bs, 1015 o os o g bs).t cos of sg, cvg g s sps s o:
page 20 sustainable choices in the media mix behind the screen
Search for SuStainability
t ssb ps b glbk sc g gvs s fco of cos of o cospo.i s s12 f vo s bc sc vso of sc g s w, wo sv 15w os p pso, p . ts wos 3,000 mgw os p ,wc s v o o pow sb 1,000 pop 13.
t es14 sc g s scocp o sg f. i coc wBg, yoo! Wow F fon (WWF), ecos gvs 80 p c of svsg v o fos pococ. Fo, ecoss svs o o ssb g socs. ecosss v sc svs 22 offos, s p o svo 33 o 2 b 2010.
33 terawattS ofelectricity / year
20 million tonS ofgreenhouSe gaSeS
POWerCOmSumPtiOn OF
2.4 millionhomeS / year
SpamS
dri
VinG1.6mil
lioncarS
ar
O
undtheWOrl
d
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behind the screen page 21
the real coStS of the virtual world
Whle he end use of dgal nforaon sperceved as vrual we should no forge s based on ver angble echnologes.lookg o dpy, h hdw h wvw dg d o s soc sv.there s a subsanal prce o pa n hemfcr, pckgig, dlivry, rcyclig,fbsh d dspos of it.
W shold lso rmmbr h h lifcycl of
digil hrdwr is gig shorr d shorras new nnovaons accelerae. the need oobi w rsorcs d dispos of obsolchologis is pig grr sri o hsch fo ssb pccs.
a uid nios uivrsiy sdy16 fod h vg dskop cop d oo
rqirs ls 10 ims is wigh i fossilfs d chcs o fc; chore aerals nensve han an car or arfrigror, for xmpl, which oly rqir1-2 s h wgh foss fs.
rschs fod h fcg odskop cop d 17-ch chod yb (Crt) oo sd s 240 kg offossil fls, 22 kg of chmicls d 1,500 kg
of w o of 1.8 os.
ths envronenal bll can ranslae nohlh coss. Comprs d moiors coihvy mls sch s ld, mrcry, cdmimand chrou, whch pose poenal healhrisks o prodcio workrs d viromlsks o w spps ds whhy vy dpd.
Small actionS
can have big
implicationS
if just
10% of users
unplugged
their phone
charger from
the Wall
When not use
the energy saved
could poWer
60,000 homes for
a year20
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page 22 sustainable choices in the media mix behind the screen
pay per view
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t ob po s sfo w wc w v, wo o bsss. is bog g bs s pg csg o sgs. Wo, owv, o fco ssbcosos.
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the unSocial face of Social media?
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Gowg wss fo ss, owv,s sg soc ss opos obb gs s wos
ssb bsss pccs. Gpc,fo p, s s p Fcboo gop21o obb Fcboo o s wb g.ts foows Fcboos p opgof jo c uS 2011.W Fcboo s o s owo s of sg s g fccoogs, s s sppc s s ssb. t cw b pow b co g soc
Gpc scbs s ssoc of g gs sg soc ofgob wg poo wo.22
if og s, Gpcs Fcboocpg sows c w s w g ssb cocs, o wo sppc.
ipovg fcc gg g
o p of socs s obvos copo of ssb, s w sbg foo of goo bsss.
lcd tv
196 wattS
plasma screen
326 wattS
crt tv
146 wattS
greenpeaceSfacebookcampaign
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efficiency in the media mixthe impact of paper page 23
efficiency in the media mix
the impact of paper
i h x hs c usg hchannel ha reaches a larger adence, and
delvers a message ha nspres more peopleo k s co. rsch fomcosof avsg23 novb 2009provdes some neresng ndngs n ermsof he mos efcie media chaels:
aoh suy 2009, fo h Ouooavsg assoco , c o s
coclusio. Pri adverisig yielded 6.23for every 1 spen, whls odoor adversngad tV geeraed oly 3.57.
th choc bw pp, bocs digial is o as obvious as we migh hik,dependng on a nmber of facors: he needsof he reader, he source of he paper beig
used ad if i is recycled afer use.
as w w scov h lf hssanable fores chaper laer, using paperfrom certied sources and appropriate
ss
s .
microSoftS Study
covering 26 major
uk retailerS
spent
tv
generated
2.15
online
generated
3.44
print
generated
5
1
we are likely to uSe all of the channelS
available within the media mix becauSe they
each bring unique attributeS. by avoiding
myth and miSconception, we can enSure
that our deciSionS are SuStainable oneS.
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page 24 sustainable choices in the media mix efficiency in the media mix the impact of paper
10 things you need to knoW
1. a neW ingredient has been added to the media mix. joining
considerations of audience, message and channel is a
neW factor sustainability.
2. although the concept has been around for a long time hundreds of years sustainability has suddenly
rocketed to the top of the business agenda.
3. as the lustre has f aded f rom the g reen m ovemen t,sustain ability has coalesced as the true m easure
of a companys commitment to economic, social and
environmental responsibility.
4. forestry and paper are the Worlds only truly sustainable
industries.
5. sustainability is finding its Way into government andc o r p o r a t e p o l i c i e s i n f u t u r e , i f y o u W a n t t o d o
business, you Will need to prove your oWn commitment
to sustainability.
6. sustainability cannot befaked. it is a concept that is bigger
than any single companys activities. it encompasses your
supply chain and, in turn, those you are a part of.
page 24
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efficiency in the media mixthe impact of paper page 25
7. sustainability is a root and branch revolution in the Way
that We do business that Will change the Way We package,
share and communicate messages With customers and
other audiences.
8. small actions are not enough on their oWn. turning off
unnecessary lights is a good first step, but you should
also think about: ensuring that light bulbs are energyefficient and sustainably produced; and if your energysupplier is using reneWable sources of energy to mitigate
the impact of fossil fuels.
9. s us ta in ab le b us in es s i s g o od b u si ne ss ; i mp ro vi ngefficiency, cutting costs and driving sales (throughenhanced reputation). get it Wrong and you could find
yourself frozen out by customers.
10. this is more important than business. as ernst ligteringen,
chief executive of the gri sustainability index said, as
We face a sustainability crisis that could ultimatelyeven threaten our very existence as a species, We needto knoW hoW our companies are positioned to rise tothe challenges, provide solutions and adapt to coming
changes.1
source: ???
page 25
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page 26 sustainable choices in the media mix efficiency in the media mix the impact of paper
3
page 26
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efficiency in the media mixthe impact of paper page 27
paper: the truly SuStainable media
reSource
for businesses to pursue sustainable media strategies,
they must look to their oWn activities and those of theirsuppliers. if paper is to be an integral part of the mix ,
We must be confident that We build upon the foundation
of an entirely sustainable media ecosystem.
page 27
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page 28 paper: the truly sustainable media resource a brief history of sustainability
a brief hiStory of SuStainability
i ws of fos 1713 hs C vo Cowz s
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mgs pcos fo woovs foss sog s.effos o c pob g p of vs so b cob po fo f oocg spo coss vs foss fo f fw. ts cobo of fcos cs cops of g s oss of oss of voos.
dv b f of g s,Cowz wo pog boo o
ssb g of foss. h pfc bcgo o s sss, wog s g so bg so of fos. i foowg ssb cocps co Cowzs boo, ss p ob co s bo svv offoss ow bssss.
t cospo o of
cv c v sos pcos o sg voos po ssos o ssb o .
i sg ow pp cobs o ssb , pofssos cpoo b pccs , bo o Bo sff, p o b po
. ts cp gvs o ws sop o of foo o o sssb , sbs pp s p- soc.
fss ps: d ps, vl ps d sl . tpp s s v p of fos coss ss o sboc osp s fc svv of foss of s fo s of s.
cover of Sylviculturaoeconomica.hanS carl von carlowitzoder hauSSwirthliche
nachricht undnaturmSSigeanweiSung zur wilden
baum-zucht of 1713
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setting the record straight forestry versus deforestation page 29
Setting the record Straight
foreStry v erSuS d eforeStation
many forss av bn susan forhunres of years. Wh a growh lfecycle
a can b bwn 60 an 120 yars,responsble foresers undersnd w
hey o now wll mpac her chlren, an
her chlrens chlren.
Foresry s one of he few, ruly susanable
nusrs wr rsourcs los rougconsupon ar aly rplac aspar of carefully manage, long-erm plans.
an opnon survey conduced on belf of e
europan Cosson n 200927, owvr,suggess publc percepons of foresryre odds w e rely. a possble cuse
s e use of ermnology n e med, were
forsaon s ofn confus w cung of mber n well manage foress.
dforsaon s a probl, bu s s apenomenon mosly found n e developng
worl wr ug racs of fors ar cuown an no rplac, akng way for
lucrve grculurl projecs suc s plmol proucon.
of braSilian foreSt
20%
in brazil 20 per cent of all forest
clearance relates to cattle grazing
and soya bean production the latter
an ingredient in cattle feed. this is a
loss of forest area equivalent in size to
continental europe, simply so that We
can buy cheap burgers.28
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page 30 paper: the truly sustainable media resource paperinthemediamix =reneWablecarbonstorage
paper in the media mix= renewable carbon Storage
evc s sowg foss, vvs sc s pp, p v o
cpg sog cbo fo p cs sso bso.
a 40- s of afc, as, Soac opc foss b uvsof ls sow opc foss bsobbo 18 p c of cbo o b foss fs, w 2004 po b uS evo Poco agc fo
foss cp ov 10 % of cbo o s b cobsoof foss fs, b s cp o 1.5 p c.
i s so bcog c vsg ofs w g foss c cscbo cp. a 2007 Scc Poc nofo C Fos Svc (CFS) fo cbo vs s cos o
b so f fg, .g. woo s f cosco, s w s s boos o pp pocs.ts s sc so s
pocs c of fcc b o s o ; ffcv
ccg c po of cbosog v f b g s sff. Cosq, ffcs of fg s foss ggb, nococs b g foss cc c cbo ssos.
t CFSs fgs sppo b uns igov P oC Cgs Fo assss
rpo: mgo of C Cg 2007, wc s , ... ssbfos g sg g o csg fos cbosocs, w pocg ss of b fb o gfo fos, w g gsss go bf . aso 2007,t Jo of Fos coc ssb g pccs p
foss gowg g ov po og po of , povg cbo cp bfs o oos of g fos.
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the groWing resource page 31
the growing reSource
th pp dsys sppo of sposblmgmt is icrsig forst rsorcs.
i eop, hd o s pldthn re hrvested, whch s helpng to see
fos cs by h qvl of1.5 llo foobll pchs vy y. iddton, the pper ndstrys efforts to be
sstnble ensre tht:
- os of h wood sd s low qlydsl od wood h s o foy hgh qly sw b ppos
nd therefore sed for pper prodcton,prtcle bords or energy generton;
- mor th qrtr of th wood sd is thby-prodct of other ndstrl processes;
- most of the remnder comes from forest
thiig; procss whr hth trsnd those of lower qlty re removed
o s h cod hlh of hostht remn.
W oft s mssg t th d of mih sggss pg oo pp s bd
for th viromt. yt rsrch is showigtht ths cn be fr from the trth.
Pg l sg pp fosposbl podcs, cobd whppop cyclg, pocs h fof h fos, s ch cosys d chp to combt cimt chg. Cosmrscocd bo dfoso wold bo cc sg, please think
about the environment before buying a beefburger and consider a vegetarian otions!
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page 32 paper: the truly sustainable media resource paperasustainablefoundationforthemediamix
paper a SuStainabl e foundationfor the media mix
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t poco of gos l
s so cosow cg o p
spcs fos. Sss cgs coposo oo vs ffc f.
i foss, w ss s poc, w bo w g fcs. i
ss, sposb
fcs go o g gs os w fcc w s so o, spo sb pp b, s sss s o gg. W s cc wv possb bfo fs. rsposb pp fcs cvg c f fscg.
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paper a sustainable foundation for the media mix page 33
the aral regeerao of ee
speces kes poy ove ew
seedg d plg. Wheeseeds e sed, ges hve o kow
the povenance of thei stocks ensuing
h he ees hey believe hey e plninge he oes h clly gow. i y
cses, geeclly oded vees e
not allowed.
vehcle se s kep o
o poec he soil. Whee diving is
llowed, i is on cefully buil odsh comb soil compession. the effecs of
sg pape poducts ae mitigated
by an inceasing move fom oad to ail and
ensuing sufcient local supply.
macher sed s ofe bl
specclly fo se he foes.
Oils and hydaulic uids ae easily
biodegadable so that in the event
of spllge, s lle h s possble sdoe o he foes. Opeos e hghly
sklled, ed es sch s ecology,
esg h hey c ke he ecessy
steps to potect habitats.
responsible pape poduces also
ese h he o of wase
h goes o ladll s sed
by, fo exple, e-sg wse podcs
within the poduction pocess.
responsible mnufcues wok o
ensue energy use is the minimum
reqred, d h wheevepossible, comes fom enewble esouces.
i msch the nehelds, oepoject hanesses the heat geneated fom
ppe podco o help powe he locl
town and educed CO2
emissions by 80 pe
cen. though ongoing enegy efciency nd
he se of leve fels sch s wse
ol d ecoveed yes, oe ll noh
ameic hs been ble o educe puchsed
oil consumption by 40 pe cent.
ik s po copoe
of sg ppe he ed x.
aweess of ssbly d
csoe ded s ledg o ewgeneion of inks which use enewble nd
ecyclble esouces such s soy, vegeble
oil nd sch. reecing he coss-discipline
natue of sustainability, ink manufactues
e lso helping he pining indusy ecovend ecycle inks nd solvens fom ecycled
pape.
1 3 R
2 4
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page 34 paper: the truly sustainable media resource paper decisions
paper deciSionS
W g csos bo sg pp , ccg s cos
g o o s of pos. Pgocs o cc pp s bco ps. a , cocsw o so c . Wccg s of g poc o cvgssb, vg fb pp c b o ssb coc.
t pp o coos wb b q qs
opc, bgss o ogss. i spo o sc os ppopb coposo fo c spcc s ows possb vopc. Vg b c o b -s po sv s; f s b bcosoo so w. ts oss of sg opc pops g ccgpocss c so cc pp so v o cocos p fo g q p, vg b ppgs o fc off ococ fo g of s.
t cso o s cc pp sp o b of o fcos.
i g popo s w s bsocs sc s uk, c b ofc o coc cc s so spo o po vg b. Covs, cos w ow popos gb socs, sc s C, coco spoo of cc s o c g vo cos sg fs b.
t pos cos oo s ofg fcc. t cov of b fows pp s ss g vgpp poco. Vg b poco,owv, of ss wb g(boss), s g sf-sfc so css s v sps of bc o g.
in countrieS with low populationS and high timber reSourceS, collection and tranSportation of recycled material
iS likely to carry a higher environmental coSt than uSing freSh timber
uk canada
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sustainable choices page 35
SuStainablechoiceS
to be susainable, we mus also look a he
s s s choose. the paper used may be endorsed bya relevan cericaion body such as FSC, buhs s no he end of he sory. the ddonof PVC coangs for example, cold haveimplicaions in erms of chemicals employed
(doxns nd PCBs) nd mke mpossbleo recycle.
there are resorces o help medaprofessionals make he righ paper choices
for he meda mx, sch as Paper Specs:www.pperspecs.com.
the se of responsbly managed foresproducs can only bring maximum bene if
end users, cusomers, priners and supplierscome ogeher.
in demandng ssanable prodcs effcenly prodced paper wh lowenvronmenal mpac, effecve recyclngand wase reducion and improved producion
and logsc processes we can ensreha paper remans a ssanable par ofhe med mx.
reSponSible paper manufacturerS go
to extraordinary lengthS to protect
and augment our preciouS natural
reSourceS. it iS one of the worldS few,
truly SuStainable induStrieS and the
foundation of a reSponSible media mix.
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page 36 paper: the truly sustainable media resource sustainable choices
4
page 36
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sustainable choices page 37
the reality of SuS tainable buSi neSS
perSpectiveS & caSeS
f or a ny o rg an is at io n s ta rt in g i ts j ou rn ey t oW ar ds as u st ai na bl e m e di a m i x, t he t as k m ig ht s e em a d au n ti ng
one. yet there are many successful companies already
integrating sustainability into their everyday operations
and media strategies. here We look at case studies and
hear first hand from companies using sustainability in
the media mix.
page 37
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page 38 the reality of sustainable business vrasidas zavras
vraSidaS zavraSdePuty General manaGer, PiraeuS Bank
perspectives
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o. Fo 1916, b ovfo s-owsp o pv sco dcb 1991. Sc , s gowcoos, bo sz scop ofs cvs.
w s ps b ss?
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gob vo pobs. ts bfs Ps B o fo sbs s ssb sg. W covc o bsss cvs wb o ffcv f c o socobs vo. t s w w focso Copo Govc, w vs soc, c vo.
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dvso. t wo ows: cg Bs opo vo pc;
cg ovv g bg pocs sppo fo g ps;povg foo co fopos, sbss gpbc; ows sgg osoc sposb og pogs sppo og c soccvs.
w s ps b s
s ss sss?icsg, coss bcogvo w sowgpfcs fo cops ssssb sss.
W s ogog coco w o cs o sow Ps Bs sposb ffcv csvcs so. ts s c
o-sows Green BankinGbc, s of s Bs.i ps o csos bs of o sssb vs.
t spos fo o csos sb v posv, w g css b of pop vsg o GreenBankinG bc.
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vrasidas zavras page 39
ho oes e t nto you sustnle
me stteges?
W hv lwys cos pp s
spsb oo o g ffos.is uqu s of s ms h v
fus l xu quly hv effect on the cstomer tht wol be hr tocheve otherwse. usng recycle pper neco-frenly pper procts hs now becomeou poy, s s pfcly wh oupoc o c o coogc foop.
Pres Bnk ws the rst lrge orgnston Gc h Bls o ouc
recycle n non-chlorne pper for nternlpg puposs; hs c w
m fo cycl pp Gc. W
sm h by usg cycl pp w
v poc 35,000 s o .
is sustnle usness goo usness?
W hv m hcl commmfo h fuu, bcus quly of lf s
cly coc o h quly of h
vom h quly of socy
g. O ssb cos ch voml mpc of h B,
c w oppous fo g
bussss. ths bussss b h
vom, boos h coomy lso
generte new jobs. ultmtely, ths s how sposb bsss so c!
th c cl cuch h ffc o gob coo. howv, swh ll css, hs ps f ofw oppous. W, Pus B,
blv h susbl busss s h
vhcl h wll l us ou of h css
wll s sou fouo fo h
ftre economy. in other wors, we vew orps of ssb s o copvvg.
PICTURE
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page 40 the reality of sustainable business michael trautmann
michael trautmannCO-FOunder OF kemPertrautmann
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t / s s
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pp, cbo pg o ov ps o sv socs,g o ws.
perspectives
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michael trautmann page 41
tk / / kt orr of civiy r is criicypo. do go pbc bo g ossnby rkeng nve before yory v cr unrsning of wo cop s b o cg w cn ivr. mny copnis f ino isp. if o , b f o w wk, rus is gon n you n i ucrder o genere credbe ssnby
sregy n e fre. hve cer pn bows possb ws o. dv ss s o o v b, os o g fo o.
ls / / d
use Soc med o sen o yor csoers;se pfors ke utOPia n Gerny. lerneveryng bo e needs nd wns of yorg c. yo o sc
copny in bginning, jus go oninn iscovr w you n o know fro wb. dscss w o csos w o ccs fo , bf o w o bco osco, o v o o s qc.
bd oyarc nw susinbiiy rggroup, known s lifsy of nsusinbiiy (lOhaS) n ncourg o bco fs of o b. lOhaSnber n e ons, nd ey re peopewi conoic usc n inunc won inib brns, ig quiyproucs n nvironn n socirsponsibiiy. ty xpc or, bu y
sp o.
b o yo sos y g oyosf
don src ru. awys b ons you on v o b prfc fro vrybginning, bu you o n o b unic.Csoers n e dg ge re we-nfored c qc sbs f o sosnd ones copny. awys ook e bgger
pcre nd deveop wys o brng yor woerng of proucs n civiis ino yourssb g pog.
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page 42 the reality of sustainable business barclays Wealth
barclayS wealthBankinG On media eFFiCienCy
dsBcs W s g gob wg, w o c sss of 134.1b 2009 ofcs ov 20 cos. i2006, Bcs W b o cpg o s s poog g cs, bcg gpc w cos ffcvss. ipo, cpg so o Bcsssb gos, wc o g
cooc, c, soc vopcs cog s spp c ob o ssb.
ds
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B gg uk p-eop ws,fs bsss pss, coog
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of cpgs 3 o bg.
Bcs W fo pss vsgws os fc s of socs,bgg ssg v o vsof cs, p pg bo g cb.
cases
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deckers snoek page 43
deckerS SnoekSuStainaBility in the Small Print
dsipi
dcrs Sno is on of erops lingprinrs, rs by orgnisions sch s
renault, the BBC and Ponee to delve hgh
q pbcos. Fo ov 200 s
compnys pssion for prin hs nsr
that they see each and evey publcaton as awok of at, and t s now a leadng advocateof cobg q w ssb.
dis
dcrs Sno blivs h i hs fnmnl rsponsibiliy owrs
pocg vo, s wog
to ensue t opeates n the most sustanable
wys possibl. thy r ingring
ssinbiliy ino vry spc of hiroprions. Whil i hs lry chiv
iSO S 9001 fo q, cops stvng to gan iSO 14001 cetcaton fossinbiliy n hs sign h Flmish
govs evo C.
i s s p o g
of cc pocsss, ssb s olwys sy, b h compny os ll i
cn o rc ws n missions. Prin
colors r only sorc from compnis
h shr dcrs Snos ssinbiliy
vision, n whil i is no y possibl o
s o vo f gpowdes and nks, colous ae lagely madep of o-f vgb os. is
sb sc w s o vo coo
wppg ws.
Whil lrnivs o sing lcohol in h
pg pocss o xs, cop s
fon h hs hv ponilly hrmflsde effects n the own ght. Consequently,
dcrs Sno prss low lcoholpproch s h mos ssinbl opion,
rcing lcohol conn in wr o js
8 p c.
th compny conins o improv
ssb b:
- f pgg woow o c
pp ws;- pg g zos s
sog w poco p;
- cos oog coog
w ws.
TO CHANGE
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page 46 the reality of sustainable business the body shop
the body Shopthe Beauty OF SuStainaBility
ds
t Bo Sop s wo-ow fos sc o g of wf,vo soc sss. Socg ssb gs fos pocs s cob w sposbbsss pccs, cg g fcsos, sff co pogs ssb pcgg.
ds
as gob bz fo cbsss pccs, t Bo Sops ffoso cv ssb sow vso,bf pssc c ovcopp cb bs.
dfcs cvg ssb cs spp c. t Bo Sop ssp o of s pocs, b p opoco s b o foso.to g pc, t Bo Sop s
jo w ogsos sc s WWF,Of lO o fo rob oSsb P O (rSPO). ts s o vop of w ss fo po poco, t Bo Sop socg o s s sops fo ssbpo Coob.
t Bo Sop s co o sg woo ss os o cob
o foso, cosq ssFSC soc b wv possb.Fg q spps s o wsb s, b psvc s p off 2010 cop w o owoo fo FSC socs. So of t BoSops Co t ps coo v pobs ccssg FSC b, b cop s wog w o pvop spp cs w
ssb woo s .
cases
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the body shop page 47
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page 48 the reality of sustainable business the body shop
the human response to paper
there is another factor, Which although not directlyrelated to sustainability, does need to be throWn into
choices around the paper and digital media mix. peoplesresponse to paper and screen reading is different. though
research has yet to come up With definitive conclusions,there is a tendency to read more quickly and scan content
on screen, While printed materials are conducive to a more
in-depth reading experience.
anne mangen, a reading specialist at the national centre
for reading research and education at stavanger university
in norWay, published a paper in 2008 that found reading onscreen and on the page Were completely different activities.
in a 2009 intervieW With the boston globe 25 she said, When
reading a book We can alWays see, and feel With our fingersand hands, our progress through the book as the pile of
pages on the left side groWs and the pile of pages on the right
side gets smaller. at the same time, We can be absolutely
certain that the technology [the book] Will alWays Work
there are no problems With doWnloading, missing text dueto technical or infrastructure problems....
mangen argues that paper helps readers to understand more
and better than When reading on screen. using the mouseand clicking on links, for example, subconsciously takes
attention aWay from What is being read in a digital format,
content can lose its physical dimension, and the readerloses the feeling of immersion in the subject matter.
page 48
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the body shop page 49
p er so na l f in an c e i s j u st o n e a re a W he re a p hy si ca l
connection With communication appears to be highly valued.
nearly three quarters of respondents to a study from ukcommunications agency communisis26 reported that they
continued to receive hardcopy bank account statements,
and half stated that this Was because they preferred to
have physical objects to file and store.
the most important point here in terms of the media mix is
that reading on paper is not better than reading on screen,
and vice versa. to discover the optimum ch annel We need toask ourselves a range of questions:
is the channel appropriate for the intended audience?
is the channel suitable to the message being delivered?
in What context Will the audience be likely to read the
communication?
What do We Want the audience to take aWay from theexperience?
are there alternatives available that can better meet
sustainability needs?
once the choice is made, is it implemente d in a sustainableWay?
page 49
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page 50 the reality of sustainable business the body shop
5
page 50
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the body shop page 51
a rough guide to SuStainability
s o, W e n o W W e k n oW a bo ut s us ta in a bi li ty : i t s h is to r y,
h oW p ap er i s t he f ir m f ou nd at io n o n W hi ch t o b ui ld as us ta in a bl e m e di a a n d c h an n el s tr at e gy , t he f a ct or s
that need to be considered in the paper and digital mix ,
and hoW this is applied in a real business environment.
but What nex t... What are the advantages to businesses
and hoW can they begin to harness the opportunities of
sustainability?
page 51
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page 52 a rough guide to sustainability hearts and minds
heartS and mindS
Ws pg ssb pccs w v svgs, s po o b s s of pos cc fco of sccss. ts s s
op, w c vsb b- fo so sff, wss sg ccoco o cooc, vo soc bs o cgs w pop wo. O w o s s s o o ssb cpo soo sb so v wo ss bvs ssb op g ogsos gv cos o ssb sss.
the SuStainability
championS guidebook
how to tranSform
your company
bob willard
new Society publiSherS,
limited
green recovery
get lean, get Smart,
and emerge from
the downturn on top
andrew winSton
harvard buSineSS School
preSS
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business efficiency cutting out Waste page 53
buSineSS efficiency cutting out waSte
as w hv discovrd, susinbiliy is goodbsinss, b don js or word for i. a
mjor pybc from prociv nvironmnprogrmm is improvd bsinss fcincy,sid Frd Shpiro, uhor of environmnlregon fo Pnes. an ncese nproduciviy ofn ks plc whn prinrwors owrds nvironmn compinc, soc so e poby of opeonsfrqunly incrss signicnly.35
th uks envirowis iniiiv, which wors o
impmn ssinb prcics in indsry,hs hpd bsinsss o sv 1 biion ndses , Wse s goo ese ofpln fcincy nd lil ffor cn yildcos svngs ncese pocvy. awse nson poge cn ofenc wse by 25 pe cen f o wseis 12 pr cn of urnovr his would dd 3pr cn o compny pros. Ws is ofnseen s veess b s ecycng/e-se
ve cn be ny es ge n ecos of is disposl. th orgnision lsosims h fcincy in wr sg, forxmpl, could sv indusry 10 million y. in e cen econoc envonen,s co ke e ffeence o nycompnis boom lins.36
uS hece soons pove, ascen,sw $138,000 n ssnby svngs nprnr hospils in 2008 lon. as pr ofh iniiiv, lndll ws ws rducd by2,150 ons nd supply coss fll by s muchs 27 pr cn. 37
SaSOl, Soh africs gin prochmicsgrop, is rdy rising svings cross is
mny oprions, nd hs r no conndo purly nncil spcs. th compny isnvesng on r100 on on pojecs w es n n nn econ ngrnhos gs missions of 760,000 ons.i s so ece we conspon s Secn fcy by ppoxey 18on es pe y. SaSOls consconbe o beng ne ovewnne of e insy, mnng n Powe
Seco cegoy of e 2009 depenof We affs Consevon n Weden mngeen Seco aws. Onop of logisics nd oprions svings, hrpion bns of ssinbiiy o hbusinss r subsnil.38
Givn hs gurs, i is hrdly surprising rc Gey of e Bs Pnnginses Feeon s, ive seen
gown en b cy e ess of copeensve wse . te nncsvngs e zng. W peope onese s e nnc bene of evenmods disciplins.39
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page 54 a rough guide to sustainability minimising media Waste
minimiSing media waSte
W b- pc cpo o vpogss, pofssos c oo
ow pocsss o c ws. tsv sps w p os bscoss cop.
1 gather available information
2 identify opportunities and prioritise
3 make initial savings
4 measure savings
5 revieW to identify more savings
Ogsos c ovs ws
pfoc b foowg p bs o fo rs: rsg, rc, rs rcc. aog vop fo s p s, s cos w p cops wsg o c ws cs ssb:
rs: oo ow pocsss c b o soc cos fc. is scop w c opos, fo
p, o c g cospo?rb: sg s povsc bg ffc ov .
rd: if o c o of gog o pocss, s w b ss ws poc . ifc, oog ws poc s gooco of ow fc o pocsss
(g ws s ow fcc pocsss).B g vg oog ws
o c c ws cosg, vg svgs ssos,g s spos coss. rb
ws s o sp bo s, socs so w-fo sgs o v svgs g ofs.
rs: if ws s cb s fo o ppos o c
pcs spos coss. So wspocs, fo p, c b s o pg pow c psv gcoss.
r: Ws c b sfo oo pocs. ts s b pocg w s fo ccsocs c b o soc fc s qs ss g. as p
of o ws sg, owv, o sosbs f s s os g fco of fc.
resources that cannot be redesigned,reduced, reused or recycled should bedisposed of responsibly and, preferably,in a sustainable Way (e.g. biodegradable,non-fossil energy generation).
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minimising media Waste page 55
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page 56 a rough guide to sustainability sustainable media events
SuStainable media eventS
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ssb. t ccs bow sop o o s pc:
e :pp vo poc fo g, s w os vov: g,spps, gs, pss bos.
mk s: s
s o s o pbcs v ssb b, pp s o ssb coc.
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sg fo o v. S o s owcbo wb g: coos g-fc w-svg ppcs. Ccwww.cgop.co fo o
foo.
g k: coos os gsvs coc o po b
ss s, w wg sc ofc o, pfb os c Gk cc www.g-.og
es : s fo gs ov bw po o/g v. Pov foo bo oc pbc spo ss, o gfo cpoog ss.
rd vhl sss: f vc spos q, oo fo vcs w owssos of gos gss sc s CO
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r: s s of sposbs s foo bvg pcgs ccb w b cc.m s o-s ccg s pov fopp pocs o ccb spoc b v.S : o bos boo ssb p g vov pocss.
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measuring and proving performance the iso 14000 family40 page 57
meaSur ing and proving performance
the iSo 14000 fami ly 40
Susanably, howvr, s abou orhan was anagn alon, and h
inrnaonal Sandards Organsaon (iSO)has producd wo sandards ha for hfrawork of a fully functioning nvironntal
anagn sys (emS).
iSo 14004:2004 provids guidlins on hlnts of an emS, its iplntation, and
discusss principal issus involvd.
iSo 14001:2004 spcis h rquirns
for such an emS. Fullling ths rquirntsdands objcv vdnc whch can bauditd to donstrat that th nvironntal
anagn sys is opraing ffcivlyin conforiy o h sandard.
inrnally and xrnally, iSO 14001 canhlp your organsaon o a nubr
of objcivs, including:
- provdng assuranc ha you ar nconrol of h organsaonal procsssand aciviis ha hav an ipac on hnvironn;
- assuring ploys that thy ar working
for an nvronnally rsponsblorganisaion;
- provdng vdnc of nvronnal
activitis to xtrnal stakholdrs such ascustors, th counity and rgulatoryagncis;
- vidnc of coplianc with nvironntal
rgulaions;- suppor your organsaons clas and
counication about its own nvironntal
policis, plans and acions;- providing a frawor for donsraing
confory va supplrs dclaraons of
confority, assssnt of confority by anxtrnal stakholdr such as a businss
clint and for crtication of confority
by an indpndn cricaion body.
to nd ou or, visi:www.iso.org/iso/ho.h
ISO14004:2004
ISO14001:2004
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page 58 a rough guide to sustainability measuring and proving performance the iso 14000 family40
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track and benchmark the groWing trend page 59
track and benchmark
the growing trend
Onc yo copny s wokng owsssnbly, yo wll wn o s how
ffciv i is i compriso wih ohrs iyo nsy n lswh. a ng ofindexes have grown up over the past decade
o hlp compis o o his.
Blongng o n n offs nb ofbns, nclng h shng of goopcc, h ps of copon n,of cos, Pr oppons. mbshpof hs rporig sysms is o sy, b
i c py ivis.
mo hn hosn ognsons nowss ssnbly pos bs on hls gilis from o of hs iics h Globl rpong in (Gri). thsrprss 46 pr c icrs o 2007nbs. Whl sll n noy, hmbr of big brs procig rpors issgncn: 64 p cn of Gnys dax
30, 48 pr c of Frcs CaC 40, 22 prc of h uks FtSe 100 13 pr cof h uS S&P 500. th n s pwn n Swn ll s own copns now q o pblsh nnl Gri-bs ssnbly pos. Polcs lso n plc, o n h pocss of bngvlop, i dmr, norwy, Chi ohr coris o corg h p ofssibiliy rporig.41
indexeS include:
dow jons Susanably inxs povvic o ssibl ivsms o mthe growing market demand for professional,
objcv n lbl ssnblybnchks. to fn o o, vs:www.ssibiliy-ix.com
ftSe4goo inx Ss s hpfonc of copns h globally recognised corporate responsibility
sns, n o fcl nvsn nhos copns. to n o o, vs:www.fs.co/incs/FtSe4Goo_in_Sris/ix.jsp
gri povs ssnbly pongframework, developed through a consensus-
skng pocss wh pcpns wngloblly fo bsnss, cvl socy,lbo ognsons n pofssonlnsons. to fn o o, vs:www.globlrporig.org
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page 60 a rough guide to sustainability sustainable paper suppliers
SuStainable paper SupplierS
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sgs b of ssbbs b s b. as lf ssb fos cp ps s o of lf w P,s s o f foss ssbg pp poc b sposbfcs.
a GOOd SOurCe OF inFOrmatiOn Onthe iSSueS SurrOundinG the uSe OF
PaPer in a SuStainaBle media mix CanBe FOund On the tWOSideS WeBSite,aVailaBle FrOm: WWW.tWOSideS.inFO
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i o, cco bos v g s fos gs ssb s ss sg pp f o o os c s foo of ossb bsss cvs. Cco
ogsos c:
c Ss ass (CSa)42(C) s vop Cs
no S fo Ssb Fosmg. to f o o, vs:www.cs-o.og/
fs Sdshp cl (fSc)43(gob) bs ogsos oos, og pcfco, pppocs so o s co fo
w g socs c
s of sg g ogg b ofg coc. to o o, vs:www.fsc.og/
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cogs. to f o o, vs:www.spog.og
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sustainable paper suppliers page 61
paper iS not a choice in the media mix;
it iS the only SuStainable choice
two SideS iSSueS mailer
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page 62 a rough guide to sustainability sustainable paper suppliers
lf w P povs pspcv o ffc s of p , bgg
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life with print
page 62 life With print
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sustainable paper suppliers page 63
ec dy, Spp vs s vus of busnssngnc, ngry, courg nd spd.
the pinciples of susainable developen aebrcd nd ingrd ino is bsinss.
Spp s words rgs producr ofcod ppr nd rusd g-quysuppr o gob dvrsng ndprooions indsry.
Spps xndd porfoo comprssmny dng cod nd uncod ppr
brnds, sc s algro, allgro, Cno, er,euroBuk, euroarPus, Furoso, Gr,hnnoar, ln, lusro envronmnOffse, magno, mcCoy, mega, Opus, Paade,
quao, royal, Soese, tauo, tepo andtrp Grn. W-known by mrcnsnd spcrs cross connn, yconsisenly povide he sufaces deanded
by quy-conscous producrs of nnurpors, books, brocurs, cndrs,
clogs, dirc il, gzins, lblsnd pckgng, promoon mr ndsionry.
as gob producr of pup ndppr, Spp rs on nurrsourcs for s grow. a srong
commmn o nvronmn proconnd susnb dvopmn s nsurdby sf, ffcn nd nvronmnysound procsss. a mrs Sppuss com from rsponsby-mngdforss nd r crid by inrnionlly-rcognisd sndrds.
to lrn or bo powr of prinprogrmm nd or Spp nvs
visi s .s.com or wri o s [email protected].
S f p euo
Sppi erop Sa154 Css d l hlp1170 BrsslsBlgitl +32 (0)2 676 9700Fx +32 (0)2 676 9665
S f p no amc
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sappi page 63
http://en.Wikipedia.org/Wiki/sappi
softWa
retousetigtags
canbe
doWnloaded
freeofchargeat
http://
tigtags.c
om/getqr
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page 64 sources and suggested reading
SourceS and SuggeSted reading
hp://www.gobpog.og/nwsevsPss/lsPssrss/2009/Pssrs_14_Jy_2006_1000Grirpos.h(1)
hp://www.-ocs./ocf-02.h(2)
hp://www.b.og.z/wco.php?pg=2&pg=m&=11077(3)
hp://www.ppg.co/2009ws/11_06_2009pcgg_ssby.h(4)
hp://-x.op./lxuSv/s//oj/2004/_134/_1342004043001140240.pf(5)
hp://-x.op./lxuSv/s//oj/2004/_134/_1342004043000010113.pf(6)
hp://www.ogc.gov./ocs/vo_sss-f.pf(7)
hp://www.chg.og/s/1489/vw_bog/xcv_o_o_gov_ssby(8)
kooy, 2008 hp://h2ch.co/g-09-psos/joh-ooy/(9)
io egy agcy, Wo egy Bcs (2007 eo) hp://www..og/xbs/ppf/f/2007/ky_(10)
Ss_2007.pf
hp://www.woss.fo/ws.sp?nwsid=15(11)
hp://goog-bc.bogspo.co/2007/01/sv-3000-gws-y.h(12)
hp://w.wvc.co/x.php?opo=co_co&s=vw&=8&i=45(13)
hp://cos.og/(14)
hp://wsoo.cf.co/gs/10039/cbofoop2009.pf(15)
hp://p../chv/ss31_5.h(16)
hp://www.copso.co./cs/11-h-o-vo-coss-of-ps--c-v-s(17)
hp://www.gswo.co/ocs/obs_g_fso_11_09.pf(18)
hp://www.gswo.co/ocs/obs_g_fso_11_09.pf(19)
hp://c.op./vo/ws/f/25/c_4283_.h(20)
hp://www.fcboo.co/gpc.o?v=pp_6009294086#!/gop.php?g=311700724500(21)
hp://www.gpc.og/o/ws/fcboo-p-co190210(22)
hp://www.ppow./?p=798(23)
Oaa/B Scc(24)
hp://www.boso.co///cs/2009/06/19/pp_vs_cop_sc/(25)
hp://www.woss.fo/Co/wsPdF_18.pf(26)
hp://www.woss.fo/Co/wsPdF_19.pf(27)
Covso wh Js k 10/11/09(28)
hp://.wp.og/w/Cbo_s(29)hp://.wp.og/w/Cbo_s(30)
hp://cfs.c.gc.c/ws/473(31)
Foh assss rpo (ar4): mgo of C Chg (Wog Gop iii). io P o C Chg. pp. 549.(32)
r, Sv; . (Spb 2007). th ro fo Ssby mg Foss C Chg mgo. Jo of(33)
Fosy 105 (6): 31431
CePi Fcsh. Pp Cospo Vss Svg ts. www.cp.og(34)
hp://www.woss.fo/Co/csPdF_23.pf(35)
hp://www.vows.gov./(36)
hp://www.vo.co/2009/01/19/sc-pos-sgc-ssby-svgs/(37)
hp://www.ssos.vsopos.co/sso_s_2009/--gc/hghghs/(38)
hp://www.woss.fo/Co/csPdF_23.pf(39)
hp://www.so.og/so/so_cog/g_ss/so_9000_so_14000/so_14000_sss.h(40)
hp://www.gobpog.og/nwsevsPss/lsPssrss/2009/Pssrs_14_Jy_2006_1000Grirpos.h(41)hp://www.cs-o.og/poc_s/fos_pocs_g/f.sp?gg=gsh(42)
hp://www.fsc.og/(43)
hp://www.pfc.og//h/x.h(44)
hp://www.spog.og/x.php(45)
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