life on demand

8/11/2019 Life on Demand

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LifeonDemand:

Howtechnologyis

transformingdailylife


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Contents5.INTRODUCTION

7.SUMMARYOFKEYFINDINGS

9.THEFULLRESEARCHFINDINGS

10.Aquietrevolution:Howthetransformationofdailylifesnuckuponus

11.Ourdevicesareanextensionofus

14.Lifeondemand:Anewwayofliving

16.Thereinventionoftheworkday

20.Thecommute:Thenewproductivityzone

21.Theubiquityofplay:Wereplayingeverywheretoo

24.Theubiquityoffriends:Weresocial-isingeverywhere

26.App-tivity:Weredoingitallwithapps

28.Anewerainlifemanagement

30.Welovebeingconnectedbutwerealsolearningtolookup

31.Werereadyforafuturewithmoretechnology

33.WHATNEXT

34.Expertsreectonthendings

37.THEFUTURE

38.Whattheforecasterspredict

40.AFINALWORDFROMTHEAUTHORS


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1.

Introduction.


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In2008trendforecastersTheFutureLabpredicted

aphenomenonwheretechnologywouldallowusto

seamlesslyblendbusinessandleisure.Dubbedbleisure,

theideaseemedalittlefar-fetchedinaworldthatwas

stillonlyatthebeginningofthemass-marketsmartphone

andtabletrevolution.Thepracticeofusingsmartmobile

devicestodoeverythingrelatedtoourwork,personaland

socialliveswasstillfarfromamainstreamreality.

Fast-forwardto2014andsomuchhaschangeditsasifdecadesratherthanameresixyears-have

passed.Seventy-sixpercentofAustraliansnowusea

smartphoneand45%useatabletiandtherearemore

mobileservicesinoperationinAustralia-31.09millionii

thanpeople.

Butwhatimpactistheexplosioninthenumberofsmart

devicesandtechnologymorebroadlyhavingonhow

welive?Isthisconceptofbleisuretheblendingofwork

andplayagenuinereality?Andforwhom?Whatdoesitmeanforthetraditionalboundariesbetweenwork,

personalandsociallife?Howhavedeviceschangedthe

waywework?Howhavetheychangedthewayweplay?

TondoutMicrosoftincollaborationwithglobal

researchrmIpsosconductedaquantitativesurveyof

1027Australiansaged18-65iii.Researchersalsodrewon

ongoingqualitativeresearchfromTheIpsosMind&Mood

Reportforfurtherinsightsonhowpeoplefeeltechnology

ischangingtheirlives.

i. Source:BespokequantitativesurveyconductedinMay2014byIpsosMediaCTforthiswhitepaper,amongstanationallyrepresentativesampleof1027Australiansaged18-65years.

ii.ACMACommunicationsReport2012-2013,guresatJune2013

iii.RespondentsweredrawnfromIpsosproprietaryonlineconsumerresearchpanel,MyView


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LIFEONDEMAND:Thetransformationofdailylife

Summaryofkeyndings

Ithasbeenwidelyreportedthattechnologyhastaken

overourlives,andwerebattlingtostayincontrolof

everythingweneedtogetdonerightnow.Whenwe

startedonthisresearchjourneythatswhatwe

believedtoo-andthatonlyasmallpercentageofthe

populationwereincontroloftheirblendedworkand

leisuretime.Buttheresultsshowthissimplyisnottrue.

Australiansacrossallagegroupsanddemographics

aremastersoftheirtechnologyandtheirtime.

Workandplayarecompletelyinterchangeable

nomatterwhattimeitis,wemaximiseeveryspare

moment,whetheritsforlifeadmin,workorleisure.

30%ofAussiesarecheckingworkemailsondevicesat

homebeforetheyleaveforwork,23%aredoingwork

activitieswhiletheyaresocialisingwiththeirfriends.

44%aredoingworkactivitiesafterworkathomeand

38%areworkingontheweekend.

Butallthatworkisnotattheexpenseofourleisure.

53%ofAustraliansplaywhileatwork,dippinginand

outofgaming,watchingvideos,onlineshopping,

browsingblogs/mediaandcheckingorupdating

socialmedia.

Ourtechnologyhasbecomeaconstantextension

ofus,whereverweareacompletedeparture

fromthewaywelivedlifeaslittleasveyearsago.

Socialcontextandlocationnolongerdeterminewhat

wedo.Twothirdsofpeopleuseproductivityapps

togetthingsdonethroughouttheirdayand3/4of

Aussiesbelievetechnologyhasmadetheirlifeeasier.

Despitetechnologybeingembeddedintoourdaily

lifealready,anoverwhelmingmajoritythinkthat

theresstillroomformore.Inthenexttenyears40%of

Australiansbelievewellbeusingembeddedwearables

tomonitorourhealthandwell-beingandoneinthree

believewewonthavetogointotheofceanymore.

Werestartingtoseesocietyquestionthecultural

normsaroundpresentee-ismtheneedtobehighly

visibleatworktosignifythatyouarecontributing.

Flexible,collegiatewaysofworkingareerodingthe

commandandcontrolstylerelationshipsbetween

managersandteammembersthathavebeen

commonplaceintheworkplaceuntilnow.Asaresult,

wellstarttoseegreateremphasisontrust,autonomy,

andaccountabilityinwork,asexempliedbyexible

workstylesandpractices.

Thefutureworkspacewillevolvetoprovideamixof

environmentssuitablefordifferenttypesofwork.Itwill

looklesslikeatraditionalofceandinsteadembrace

inuencesfromourhomelivesandplaceswherewe

relaxandplay,suchasthelocalcaf.Indeed,future

workspacesmaynotevenbeanofce,foran

increasinglymobileworkforce,itwillbewhereverbest

enablesthejobtogetdone.Socialmedianetworks

willbecomeincreasinglyprevalentinthework

environmentasorganisationscontinuetoappreciate

thevaluederivedfromsocialnetworkinginour

personallivesandapplyingittogetacompetitive

advantageinacorporatecontext.Inthisversionofthefutureofce,networkswillbeusedtoharnessthe

wisdomofthecrowdtosolveproblems,offerreal-time

feedback,shareideas,co-createproductsandimprove

socialandculturalcohesion.

Technologyhasempoweredandliberatedustodo

anything,anywhere,anytimebutthisnewfreedom

andexibilityalsohasitsgrowingpains,challenging

socialandculturalnormsaboutwhatitmeanstobe

presentandfocusedonthehereandnow.Afteran

intenselyrapidperiodofadoptionofdeviceswere

enteringamorereectivephase.Weneeddevicesand

servicesthatgivetheexibilitytomovefromonepart


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ofourlifetothenext,butwerealsolearninghowto

adapttothisnewwayoflivingandnegotiatesome

tech-etiquettearoundtheroleoftechnologyinour

lives.Anhonourable79%believeitsrudetotextor

useyourphonewhenoutwithfriends,while71%get

irritatedwhenfamily/friendsusetheirphoneswhen

theyaretalkingtothem.

Millennialsor18-35yearolds,thegrouplivingthe

mostextremeLifeonDemand,arespearheadingthe

callforanewphaseintech-etiquettewithoneinve

imposingano-contacttime-outeachweektohelp

themswitchoffandthesamenumberdoingsome

formofmediationtohelpthempowerdown.

LifeonDemandisarealityforeverydayAustralians.

Thiswhitepaperpaintsavividpictureofexactlywhat

thisnewwayoflivinglookslike,andalsoexploreswhat

liesaheadtoponderthewaystechnologywillcontinue

totransformourlives.


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TheFullResearchFindings.

2.


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LifeonDemand:Howtechnologyistransformingdailylife10

Theresultsofthissurveyrevealthatthewaymost

Australiansconducttheirday-to-dayliveshasbeen

transformed.Smartdevicesarenowourconstant

companionsandmuchofwhatwedoinourdaily

livesinvolvessomekindofinteractionwiththem.

Thisisthecasenomatterwhereweare,whattimeit

is,whowerewithorwhatelseweredoing.Theyhave

becomeembeddedintodailylifeandmanycant

imaginelivingwithoutthem.Theabilitytoaccessthe

worldandeveryoneweknowfromadeviceinour

pocketfeelslikethemostnormalandnaturalthing

now,amereutilitythatwehavearightto,rather

thantherelativelyrecenttechnologicalandsocial

phenomenonthatitreallyis.

Wenowhavetheworldsknowledgeatourngertips

andtheabilitytoconnectwithanyoneandeveryone

atwill.Thereis,however,anotherfacettothismobile

revolutionanditsreinventinghowweliveourdaily

livesbybringingallofourworlds-work,personaland

social-previouslyseparateandcompartmentalised

togetherintotheonenewspace.

Now,withourdevices,weareconstantlypluggedinto

allofourworlds,dippinginandoutofthemanywhere,anytime,constantlythroughouttheday,resultingin

-astheresearchndingsreveal-anewwayofliving

wheretheoncermboundariesthathavebeenin

placesincetheindustrialrevolutionarebeginningto

becomelessrelevant.Wearewitnessingthebeginning

oftheendofrigiddivisionsbetweenwork&play,

andwork&personal,aswehaveknownthemfor

thelast150years.

Itshappenedsoquickly,seamlesslyandnaturally

thatitsdifculttorememberwhatlifewaslikebefore.

Itsthequietrevolutionthatliterallysnuckuponus.

AQUIETREVOLUTION:Howthetransformationofdailylifesnuckuponus

Imconnectedtoworkandsociallifeallthetime.

Whenaskedtoreectonhowdevicesandmore

broadly,technology,hadchangedtheirlivesinthe

lastvetotenyears,Australianswereclearabouthow

centralithadbecome.

Icantimaginelifewithoutit.

ItsamazinghowIcantlivewithouttechnologynow.

ThereareveryfewtimesinthedaywhenIamnot

usingsomesortoftechnology,whetheritsmyphone

orlaptop.

Somecouldhardlybelievehowdifferenttheirlives

werenow.

Icantseemyselfwithouttechnologyforanextended

periodoftime,whereas10yearsagoIdidnteven

haveaphone.

Ivegonefromnearlynotechnologytousingitfor

justabouteverything.

Use at least one mobile

device(smartphone,tablet or laptop)

93%

AlmostallAustraliansusesomeformofmobiletechnology

Almost everyone uses at

least one smart device(phone or tablet)82%

Andtheylovetheirsmartdevices


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OURDEVICESAREANEXTENSIONOFUS

Mysmartphoneisattachedtome.Ifeeloddwithoutit.

Assmartdeviceshavechangedhowwelive,allowing

ustostaypluggedintoourwork,socialandpersonal

worldsconstantlythroughouttheday,ourattachment

tothemhasgrown.

Formany,deviceshavebecomemuchmorethanjust

minicomputersandmobilegatewaystotheInternet.

Withsomuchofourlivesfromourbankaccountto

ourbestfriend,motherandboss-accessedthrough

devicesandsomuchofourpersonalexperiences

andmemoriesstoredonthemintheformofphotos,

videos,emailsandtexts,theyhavebecomesuper-chargedwithvalueandmeaning.Soitshardly

surprisingthatmanyreportfeelingastrongemotional

andpsychologicalattachmenttothem.

Manydiscusstheirdevices,smartphonesparticularly,

asmuchmorethanjusttoolsorappliances,butas

extensionsofthemselves.

IfeellikesomethingismissingwhenIdonthavemyphonewithme.

Couldntlivewithoutmysmartphoneandtablet.

Ifeellostwithoutthem.

Participantsalsodescribedtheirdevicesasrepositories

ofeverythingthatisimportantandvaluablein

theirlives.

Ihaveeverythingonmyphone,doeverythingwith

it.Ifllostit,Iwouldlosemylife.

Mywholelifeisonmyphone-banking,contacts,

calendars/reminders.Iwouldbelostwithoutit.

Othersfeltempoweredbyhavingaccesstotheworld

intheirpockets.

Icouldntlivewithoutmyphoneandinstantaneous

InternetaccesswhereverIam.

It[smartphone]hasgrantedmeaninnitewealthof

informationinthepalmofmyhand.

Panicwhen their smartphone batteryis lowwhen they are out and about

41%


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Has

Facebookfriends

107

Spends

commuting toand from work each day

48 mins

Has

connectionson LinkedIn

18Has

downloaded onto theirsmartphone

21 apps

Sleeps

a night /8.4 hours on the

weekend

7.9 hours

Spends

on theinterneta week

17.5 hours

Asnapshotoftheaverage*Australian

*AverageAustralianworkingorstudying


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Take apower naptorecharge their batteries

for the day

1 in 2

Carry their smartphonecharger / portablebattery with them

on the go

1 in 3

Drink multiple cupsof coffeein a day to

keep them going

2 in 5

Exerciseweekly

7 in 10

Busyisthenewnormal:Howwerekeepingupwithitall

OnedeviceisnotenoughformanyAustralians

Use both a

smartphone and a tablet

39%

Use all three devices -

tablet, smartphone and a laptop

30%


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Smartdeviceshavegivenustheabilitytodoalmost

anything,anytime,anywhere,creatinganewwayof

livingwherelocationandsocialcontextnolonger

determinewhatwedo.

Butwhatdoesanything,anytime,anywhere

actuallylooklike?Andwhatexactlyarewedoing

anytime,anywhere?

Tondoutweaskedsurveyparticipantstotell

uswhattypesofthingstheydidontheirdevices

throughouttheday,startingfromwhentheywoke

uprightthroughtowhentheywenttobedatnight.

TheresultsrevealedthatAustraliansareindeedliving

lifeconstantlyinmotionandshreddingtheboundaries

betweenwork,personalandsociallifealongtheway.

Astheinfographicoppositeshows,workisnolonger

doneonlyatworkbutisnowcompletelyblended

intoourday.The9-5,MondaytoFridaywork/play

boundariesarebecominganoutdatedviewofour

workingweek.

LIFEONDEMAND:Anewwayofliving

Imonmyphonecontinually,checkingmessages,checkingworkemails,aquicktext.Idoeverythingontherun,itssoeasy.

Personalandorganisationaltasksandchoresare

doneeverywhere,includingatworkandwhile

outwithfriends.Bedhasbecomethenewleisure,

entertainmentandshoppingzone,andsotoohas

work.Connectingwithfriendsonsocialmediahas

becomea24/7activity,wherenolocationorsocialcontextisofflimits,includingatworkorwhileout

catchingupwithmates.Eventhedailycommuteto

workhasbeencompletelyreinventedastheplace

togetthingsdonefromworkandgroceryshopping

rightthroughtocatchinguponyourfavourite

TVseries.

58%believethattechnologyempowersthemtodowhatthey

want,whentheywant

Are doing organisational tasksontheir devices while theyre out socialising with

friends after work/study

1 in 4

Anything,anytime,anywhere:Locationandsocialcontextnolongerdetermineswhatwedo

Are using a smart devicewhile in bedto watch videos, surf the net, access

social media and shop

Half


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THEREINVENTIONOFTHEWORKDAY

Technologyhaschangedmylifedramatically-IcandoworkrelatedthingsnomatterwhereIam.

Theveryconceptoftheworkdayisbeingreinvented

bysmartmobiledevices.Workisnolongerdoneonly

atworkandtheextenttowhichworkhasinltrated

otherareasofdailylifeisstartling.Whilemostwhite

collarworkers-70%-arestilldoingthemajorityof

theirworkfromtheofce(and60%ofallworkers

doingthemajorityofworkfromtheirworkplace),there

isalmostnotime,placeorsocialcontextthatisoutof

boundsnowforpluggingintowork.Weredoingit

athomebeforework,onthecommute,athomeafter

work,whenwereoutwithfriends,ontheweekends

andeveninbed.

of Australians* are doingwork related tasks athomein the morning

before leaving forwork/study

42%

are doing work/study

related tasks on

the weekend38%

are doing work relatedactivitieson their devices

while out socialisingwith friends after

work/study

23%

are doing work relatedactivities when they gethome from work/study

44%

*AverageAustraliansworkingorstudying

Believe that

technology increases

their productivity78%

Technologyhasmadeusmoreproductive


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Thereareclearpayoffstostayingconnectedtowork,

accordingtoparticipants,includinggreaterexibility

todootherthingsduringtraditionalworkhoursand

togetworkdonewhenitbestsuitsthem.Infact,

almosthalfbelievethattechnologyhashada

positiveimpactontheirabilitytocreatework/

lifebalance.

Astheseparticipantsstate,beingconstantlyconnected

toworkviatheirmobiledevicesfreedthemfrom

theofce.

Idontneedtobeintheofceallthetimeanymore.

Technologyhasmadeitpossibleformetowork

awayfromtheofce.IfIdonthaveappointmentsin

theofceIcanstillworkfromhomeorwhenImout

andabout.

Forothers,stayingconnectedtoworkhelpedthem

managetheirproductivityandefciency-almosthalf

ofworking/studyingAustraliansbelievedthat

beingabletoaccessworkemailonthegoon

theirdevicesallowedthemstayontopoftheir

workloadandgetmoredone.

Use more than one

device at work

42%

Devicesaretransforminghowwe

workintheofcetoo

Amongstthosewhoareworking(fullorpart-time)

Wererunningourownbusinessesonthego

Employeesarenttheonlyonesundergoinga

transformationbecauseofsmartmobiledevices.

Theself-employedarerunningtheirbusinesses

anywhere,anytimetoo.

31%ofself-employedworkersspendmoretimeworkingonthegoawayfromtheir

mainworkplace.

Icanrunmydanceschoolonthego.

Inowusemysmartphonetorunmy

businessremotely.

IhaveatabletandIrunmybusinessoffit.Idomy

emailsonit,Facebook.Idontusemylaptopmuch,

onlyforbookworknow.

Butdevicesarekeepingusconnectedtoplay

atworktoo

Devicesmaybekeepingusconnectedtowork

anywhere,anytimebuttheyrealsokeepingus

connectedtoplaywhilewereatwork.Forevery

momentemployeesspentonworkoutsideofthe

workplaceandtraditionalworkhours,theywere

alsodoingthereverse.Now,thankstosmartmobile

devices,moreandmoreplayandnon-work

activitiesarebeingdonewhileatwork.*

are doing activities that fallinto the leisure and

entertainment category atwork/study (such as

shopping, playing games, etc.)

41%

are doing organisationsal

activities at work/study(such as online banking,managing calendars and

making shopping lists)

41%

*AverageAustraliansworkingorstudying


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Spend more than 28hours a week online

33%Use productivity

apps to help managetheir time

76%Dont mind beingcontactable by

work 24/7 (amongst thoseworking full or part-time)

39%

Drink energy drinkstokeep them going

30%Does some form ofmeditation to help

them unplug

1 in 5Takes a self-imposed

no-phone, no contacttime out

1 in 5

Asnapshotoftheaverage18-35yearold

The18-35sarethemastersofblendingworkandplay


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THECOMMUTE:THENEWPRODUCTIVITYZONE

Imonmyphoneallthetimeonthebus.Facebookismygetthroughthebustripmentality.

Gonearethedayswhendaydreamingorreadinga

bookweretheonlyactivitiesappropriateduringthe

dailycommuteonpublictransporttoandfromwork.

TheaverageAustralian(workingorstudying)spends48minutesadaycommutinganddeviceshave

enabledthosewhotakepublictransporttoputtheir

timetogooduse,transformingthedailycommuteinto

animportantproductivityzonewheretheyregetting

allsortsoflifeadmintasksdone,aswellascatching

upwithfriendsonsocialmediaandwhatsbeengoing

oninthenews.

AmongstAustraliansworkingorstudying.

Are onsocial media

Are checkingwork/study emails

Are doing work/study related activities

Text or messagefriends

Play games

Watch video/TV contentor shop online

Do online banking

Watch sportor check sport scores

Listen to music

Readnews websites

Weredoingitallonthecommuteusingdevices*

*Amongstthosewhocommuteonpublictransport


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THEUBIQUITYOFPLAYWEREPLAYINGEVERYWHERE,TOO

Iusemysmartphoneforentertainment,Ireadbooks,playgamesandwatchoverseasnewsonit.

Devicesmaybekeepingusconnectedtowork,but

theyrealsokeepingusconnectedtoplay-even

atwork.Wecannowdipinandoutofleisureand

entertainmentactivitieswheneverwehaveasparemoment,nomatterwhereweare.Playandleisure

arenowaubiquitouspartofdailylife.

46%60%

41%

73%

35%

74%

Beforework

On thecommute*

At work Homeafter work

Out after work Weekends

The percentage of Australians (working or studying) using their devices at different times of the day for play & leisure

What were doing for play on our devices:

Where were playing on our devices.

listening to music

online shoppingchecking sports scores

playing games

watching videoreading media/news sites & blogs

Devicesarekeepingusconstantlypluggedintoplay,nomatterwhereweare

Play gameson theirsmartphone / tablet daily32%

*Amongstthosewhousepublictransport


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Butitsnotallaboutplay,technologyisalso

enrichinghowweconnectandlearn

Manystudyparticipantsfeltthattheirdevicesand

morebroadlytechnologyandtheInternethad

greatlyenrichedtheirlivesbybecomingtoolsfor

learninganddiscoveryandformakingnewand

meaningfulconnections.

Technologyhasenabledmetomakerich,deep

connectionswithpeoplearoundtheworldthatI

wouldneverhavemetotherwise.Itsalsoenabledme

toresearchandlearnaboutsubjectsinmyownway

andatmyownpace.

Ithasexpandedmyhobbies,artsandcrafts.Iuseit

ineveryaspectofmylife.ManyofthehobbiesIdo

couldnotbedonenowwithoutaccesstotechnology.

Youplaygameswithpeopleyouvenevermetonline

andtheydevelopintodeepfriendships.Wevegot

friendsallaroundtheworldnow.

AnditsnotjustworkingAustraliansthatareusingtechnologyforplayandlearningretireesaretoo.

Use their device toshop online

during the day

33%Use their devices to do

leisure & entertainmentactivities during the day

54%

Stay in contact withfriends and family via

text message

41%Are on

social media

during the day

48%Use their device to

check emailsduring the day

30%

Are using their devicesto play gamesduring the day

1 in 5

*Retireesagedupto65years.

Retirees*areembracingtechnologyaspartoftheirleisuretime

Ageisnobarrierwhenitcomestotechnology,withretireesembracingmobiledevices

todoeverythingfromshoponlineandplaygamesthroughouttheday.

Technologyhasabsolutelychangedmylife-Imretirednowandits80%ofmyrecreationtime.


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Watch TVdaily(all formats)

81%Read a book

weekly (hard copy

or digital)

48%Hit the shopsweekly

for a dose of retail

therapy (bricks &mortar and online,excluding grocery)

60%Eat outat least

once a week

37%

Go out to socialisewith friends and family

at least once a week

53%Play gameson agaming console atleast once a week

23%Attend a live

sporting eventatleast once a month

21%Go to the

cinemaat leastonce a month

30%

Weloveourdevicesbutwerestilldoingallofthethingsweusedtodoforfun


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THEUBIQUITYOFFRIENDSWERESOCIAL-ISINGEVERYWHERE

TherstthingIdowhenIwakeupisgetonmyphoneandchecksocialmedia.AtworkIllhavethesmartphoneonthewholetime,ImalwayscheckingFacebook.

Connectingwithfriendsandfamilyisnolonger

somethingwedoonlyinoursparetime.

Wereconnectingtothemonsocialmediaandvia

textmessage/messagingapps24/7,nomatterwhere

weare,whowerewithorwhatelseweredoing.

Thisneweraofubiquitoussocialmediaand

messaginghasturnedtheveryconceptofsociallife

onitshead.Almosteveryplaceandspaceincluding

theofce,thebusandourbedshavebecomezones

forsocialising.*

Agree that they communicate much moreoftenwith their friends, family or partner because

of social media & text/messaging apps

50%

Technologyhasmadeusmoresocial

of 18-65 year-oldsare activeon at least one social media platform

74%

are on social mediaat home before they

leave forwork/study

41%

text/use messagingappsto communicate

with friends/familywhile at work/study

32%

are on social mediawhile atwork/study32%

are on social mediawhile theyre out after

work/study withreal friends

29%

are on social media

(amongst other leisureactivities on phone or

tablet) in bed45%

*AmongstaverageAustraliansworkingorstudying


23/36

56-65

year-olds

26-35

ye

ar-olds

46-55

year-olds

88% 239

29

59

13

37%

45%

26%18-25

year-o

lds

83% 146

24

17

22

39%

31%

37%

36-45

year-olds 76% 85

9

923

25%

19%33%

67% 51

6

1

14

19%

7%

25%

57% 37

1

1

14

18%

7%

26%

= Average number of friends /

followers / connections% of population in each age group

on each social media platform.

Socialmediareportcard:HowconnectedareAustralians?


24/36


APP-TIVITY:WEREDOINGITALLWITHAPPS

Everyonehasachore.Ivedownloadedanapp,everyonehasadayforwashingthedishes,thenthecleaningofdifferentroomsrotates.

Appshavebecomeanessentialelementofdigital

life,movingfarbeyondactingassimpleshortcuts

tospeciconlinedestinationssuchasourbankand

Facebookpage.Appshavebecomeessentialtools

Use apps for grocery shopping

(planning, making lists, shopping)

Use health and fitnessapps

Use gamingapps(games for them, not their kids)

Use messagingapps

Use musicapps

Use bankingapps

Typesofappstheyareusing:

Apps on theirtablet

24Apps on their

laptop

9Apps on theirsmartphone

21

TheaverageAustralianhas:

Appsdownloaded,thatdidnotcomepre-installedwiththedevice.

thatextendtheutilityofdevicesinamyriadofways,

includinghelpingustoincreaseproductivityandhelp

organiseourlives,monitorourtnessandwellbeing,

andamuseourselves.


25/36


Manystillmarvelatthekindsofthingstheywereable

todowithappsfromtuningintoglobalmedia

toorganisingtheirshoppingandmanagingthe

householdchores.

OnmyphoneIvegotthisappcalledTuneInRadio

andIlistentoitalldayatwork.Thereare50,000

stationsandIjustpickthemusicIwantanditonly

playsthatgenreofmusicallday.Itsawesome.

71% 32% 68% 32% 60% 41% 78% 41%

On social mediaduring the day

Stay-at-home mums Average working or studying Australian

(refers to activities done during work hours)

Stay in contact withfriends via text/

messaging appsduring the day

Do organisationalactivitieson devices

during the day

Use devices to do

leisure/entertainmentactivitiesduring the day

Stay-at-homemumsaresuperconnected

Smartdevicesareessentialtothedailylifeofstay-at-homemums,whoareusingthemto

stayconnectedtotheirsocialworld,organisethefamilyandweaveabitofleisureandplay

intodailylife.

Ibuyalotofthingsonlinenow.Ispendmoretimeonlinethesedays.


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Believe that technology makes their life easier

Use productivity apps*

Believe that being able to do tasks like paying bills at homeor during the commute saves them timefor other things

Technologyboostsourproductivity

*Amongstthosewhousedevices(laptop,smartphoneortablet).Productivityappsincludebanking,transport,expenseandbudget,etc

ANEWERAINLIFEMANAGEMENT

Iorganisemylifeusingreminders/calendaronmydevices.

Withsomuchinformationandcommunicationcoming

atusthroughoutthedayfromFacebookmessages

andtextstoworkemails,calendarnoticationsandthe

newsletterswesubscribetofromourfavouriteblogs-

theneedtomanageitallhasincreasedexponentially.

Manyparticipantsfeltthatsmartdeviceshadgreatly

enhancedtheirabilitytomanagetheirlivesbybringing

alloftheirworldstogetherintotheonenervecentre.

Myphonebasicallyorganisesmylife.Ilovehaving

allmyemailsinonespot,mycalendarssynched.

Therewasverylittlethatparticipantswerentdoingon

theirsmartphones.

IhavenohomephoneandrarelyusemylaptopmysmartphonedoesitallwhereverIam.

Iusemyphoneforeverything[online].Itspretty

muchacomputer.Ionlyusemylaptopforstudy.

Stayingorganisedwasnttheonlybenetdiscussed

byparticipants.Themajoritybelievedthattechnology,

morebroadly,hadnotonlymadetheirliveseasier,but

moreproductivebothathomeandatwork.

Ontheworkandstudyfront,technologyhelped

participantsworkmoreefciently.

Technologyhasenabledmetoworkfaster

andsmarter.

Imfaster,moreorganised.

Itsallowedmetostudymoreefciently.

Onapersonallevel,themajoritybelievedthat

technologysavedthemtimeonthetediousbut

necessarychoresofdailylife,whichtheybelieved

helpedthemreclaimtimeforleisureandplay.

Itallowsmetodothingsmoreeasilyandinshorter

framesoftime,lettingmespendmoretimedoing

whatIwantwiththepeopleIwant.

Itscreatedmoretimeforleisureactivitiesbecause

workcanbedonemorequicklyviatechnology.

Technologyhasfreedupmytimefromrunning

errands,Icandoallofthatathomenow.


27/36



28/36


WELOVEBEINGCONNECTEDBUTWEAREALSOLEARNINGTOLOOKUP

Iamconstantlypluggedinnow,Imconstantlyconnected.

Theriseandriseofsmartdevicesalsohassome

downsidestoo,accordingtostudyparticipants.

Afteranincrediblyfastrateofadoptionandwhat

couldbedescribedasaperiodofenthusiasticbingingondevices,wherewejustcouldntseemtoget

enoughofthem,somearestartingtotakeastepback

andreectonthesocialandemotionalimpactofallof

thisscreentime.

Forsome,itwasthesheerubiquityofscreensthat

causedthemtofeelconicted,with35%reporting

thattheyfeltoverwhelmedwithallofthe

technologyintheirlivessometimes.

Themajority72%-alsofeltthatdeviceshadcreatedacultureofrightnow,believingthat

othersexpectaninstantresponsetotheir

emailsandtexts.

Thesephoneshavechangedeverything.Itused

tobethatwhensomeonesentyouanemailthey

expectaresponsebytheendoftheday.Nowwhen

someonesendsyouanemailtheyexpectaresponse

straightaway.

Somefeltthatdevicescoulddistractthemfrombeingtrulypresentwhentheywerewithfamilyandfriends.

Thissentimentwasalsocapturedrecentlyinthehugely

popularvideo,LookUp.Acalltoarmsagainstthe

trendtowardslivinglifegluedtoscreens,thevideo

(whichhasbeenviewedmorethan45milliontimes-

atthetimeofwriting)pleadedforustolookupfrom

ourscreensandplugbackintotherealpeopleand

experiencesofthepresentmoment.

Themajorityofparticipantsinthestudymirrored

thissentiment,believingthatthetimehadcometo

developsomeetiquettearoundwhentousedevices.

Think itsrudeto text oruse your

phone when out with friends

79%

ScreentimewasabigNONOwheninteracting

withfamilyandfriends.

Get irritatedwhen family/friends use theirphones when theyre talking to them

71%

Itstimeforsometech-etiquette
http://www.youtube.com/watch?v=Z7dLU6fk9QYhttp://www.youtube.com/watch?v=Z7dLU6fk9QY


29/36


WEREREADYFORAFUTUREWITHMORETECHNOLOGY

IbelievethatinthenexttenyearsIwonthavetoleavethehousetogotoworkordotheshoppingoranythingelse.

Withchangenowaconstantinourlives,manyare

wonderingwhatelsethefuturecouldpossiblyhold.

Despitetechnologybeingembeddedintoourdailylife

already,anoverwhelmingmajoritythinkthattheresstillroomformore,with79%believingthatwe

willbecomemoredependentonitinthefuture.

Anditsgoingtobeabrightfuture,accordingto

morethanhalf,whosaytheyareexcitedaboutthe

futureoftechnology.

Whenaskedtoponderwhatwasinstoreforthe

future;participantsimaginedalifewithevenmore

exibility,mobilityandconnectivity.

32%

54%

Believe we wont have to go to theoffice anymore to work

Believe that home appliances will beremotely accessible by the internet

Believe we will use embedded wearables tomonitor our health & wellbeing

Believe that cash and credit cardswill be a thing of the past

WhatelsedoAustraliansbelieveliesaheadinthenexttenyears?

IllbeabletoworkwhenandwhereIpleasethrough

remoteconnectionwhichwillbecomearealitywith

betterdataspeedsandconnectivityofsmartdevices.

Alotofthingswillbeabletobedoneremotelyandlessneedtogooutsideyourhomeexceptfor

socialising.Wewillworkwithpeoplearoundthe

worldinsteadofjustinthecountry.Techwillmakelife

easier,everythingmoreconnected.

Iwillbeabletobemoremobileandstillbein

completeaccessandcommunicationwitheverything

andeveryone.Wellrelyontechnologyforeverything

inlife.


30/36

WhatNext.

3.


31/36


WHATNEXT:Expertsreectonthendings

SowhatdoesthenewLifeOnDemandculturemeanforthefutureofworkandplayandsocietyatlarge?

StevenMiller

HeadofMicrosoftOfceDivision,Microsoft

WhiletheriseofLifeonDemanddidntsurpriseSteven

Miller,thesheerrangeofwhatpeopleweredoing24/7did.Oneofthemostinterestingthingsaboutthese

ndingsistheamazingarrayofactivitiespeopleare

doingontheirdevices,hesays.Theywork,play,talk,

create,share,collaborate,research,watch,listen,they

managethelistgoeson.Whenyouthinkaboutit,

thisisasignicantdeparturefromhowwelivedlife

intheveryrecentpast,wherepeoplesactivitieswere

predictablytiedtospecictimesandplacesandwhere

theyusedspecicdevicesforspecictasks,hesays.

Ourdeviceshavebecomemuchmorethanjust

utilityproducts,theyrethenervecentresofour

lives,hecontinues.Millerbelievesthatdeviceshave

alsodemocratisedtechnologyinwayswecould

onlyhavedreamedaboutinthepast.Inyearsgone

by,technologycompaniesdesignedsoftwareand

hardwaretailoredspecicallyforparticulartypesof

consumersbutthegrowthofdevicesasmassmarket

lifestyletoolshasmeantthatlabelshavebecome

irrelevant.Wemakestuffforpeople,Millerexplains.

Notofceworkers,consumers,ITProsordevelopers.

Justpeoplewhoare,moreandmore,integrating

technologyintoallpartsoftheirlives.Technologyisnt

justatoolanymore,itsafacetofmodernlife.

Milleralsobelievesthatthejoboftechnologyinthe

futureistondinnovativeandcreativenewwaysto

enhancethissenseofseamlessnessthatpeopleare

embracingintheirlives.Peoplemoveuidlybetween

activities,withoutchangingwhotheyare,fromminute

tominute,hesays.Wewantourdevicestowork

harderforussowecangetmoreoutofourday,

itsaboutpickingupwhereyouleftoffwithfriends,

familyandwork-anditsinterchangeable.

Theexplosionofsmartdevicesisntjustchanginghow

welive,Millersays.Ithasalsohasmajorimplications

forcreativity,particularlyviaapps.Itsbeen

fascinatingtoseehowpeoplearestartingtounlock

thecreativepotentialoftheirdevices,heexplains.

Thebigcategoriesthatweveseensofarinapps

areentertainment/games,organisation/productivity

andhealthbutIthinkwevereallyonlyscratchedthe

surfaceofwhatwecandowithourdevicesusingapps.

Appsandsoftwarecantransformourdevicesinto

almostanythingandthepossibilitiesforourpersonal

creativityareendless.Theyhavethepotentialto

transformourdevicesintoakindofartiststoolkitof

thefuture.

Asatechnologycompany,abigpartofourjobis

aboutimaginingthefuture,aboutanticipatingwhere

peoplewillwanttogonext.Thatswhywehavesuch

abroadinnovationanddeveloperagenda.Wewatch

howpeoplenavigatetheirdayandworktoremove

thefrictionandfrustrationsthatkeepthemfromdoing

evenmoreinboththeirpersonalandprofessional

lives.Andtheyneedservicesthatfollowthem

throughouttheirday,whereverittakesthem.

Therelationshipwehavewithourdevicesis

constantlyevolvingandweredesigningthe

softwareoftomorrowtoenablepeopletoharness

allthepossibilitiesattheirngertips.Thebalancewe

individuallyndwithtechnologyispersonaltoourown

individualneedswhichiswhyweneedtocreateauser

experienceyoucanmakeuniquelyyouandtinto

yourincreasinglyuidlife.


32/36


JessScully

Curator,VividIdeasandTedEx

MuchlikeMicrosoftsStevenMiller,curatorJessScully,

whoispartoftheteambehindtheVividIdeasand

TedXeventsinSydney,believesthatsmartdevices

havethepotentialtoincreaseourcreativity.Andnot

justforcreativetypes,butforeverydaypeopleby

puttingthetoolsofcreationineveryonespockets.

Ithinkthatthisexplosioninsmartdevicesiscreating

thefoundationforustomovefromaconsumption

modeltoacreativeone.Ourdeviceswontjustbe

aboutconsumingdata,shesays.

Weregoingtoseemorecreativetoolsintheformof

apps,thatextendtheutilityofdevicessotheybecome

instrumentsforcreativityratherthanjustinstruments

ofbroadcastandconsumption.Inthisway,theybecomedevicesofcreation,notjustcommunication.

Thebeautyofapps,shebelieves,isthattheyhavethe

potentialtosimplifycomplextechnologies,making

themaccessibleinwayswecouldnothaveimagined

inthepast.Appsprovideuswithtoolswithsimple

interfacesthatareintuitive,allowingustodothings

thatpreviouslyonlyexpertscoulddo,shesays.

FoadFadaghi

ManagingDirector,Telsyte

Thedegreetowhichtechnologyhasbecome

embeddedintodailylifecomesasnosurpriseto

analystFoadFadaghi,whoheadstheAustralian

technologyresearchrmTelsyte.Onceyoure

connected,theresnogoingback,hesays.

Astechnologyadvances,thelinesbetweenthe

differentpartsofourlivesaregoingtobecome

moreblurred.

Fadaghibelievesthattheblurringofboundaries

aroundworkhavefacilitatedawholenewand

excitingeraofcollaborationforbusiness.Icanwork

withpeopleinsay,SanFrancisco,anytime,itsso

seamless.Technologyisallowingustobeeverywhere

atonce,nomatterwhattimeofdayitishereorinanothercountryorwherewehappentobe,

hesays.Onceonlymultinationalscouldcollaborate

onaglobalscaleforbusinesslikethis.Nowany

kidwithadevicecanconnectwithotherpeople

aroundtheworldtoshareideasandcreatenew

things.Theimplicationsforhowwedobusinessand

innovationarehuge.

Butliketheparticipantsinthestudy,Fadaghibelieves

thatthetimehascometoimposeadegreeof

self-regulationonouruseofdevices.Youcan

understandifpeoplefeeloverwhelmedbytechnology

sometimes,heexplains.Youhavetoconsciously

switchoffbecausewerealwaysconnectedbydefault

now.Whereasinthepastitwasthereversewehad

toconsciouslyswitchon.Youhadtositdownand

bootupthecomputerandconsciouslyconnecttothe

Internet.Now,whenyoucomehomeattheendof

thedayyouhavetoconsciouslychoosetoswitchoff,

toputthephonedownandwatchthesunsetorreadabookinstead.


33/36

TheFuture.

4.


34/36


WHATTHEEXPERTSPREDICT:

InterviewwithtrendforecastersTheFutureLaboratory

Technologyisalreadyanintegralpartofourlives

andwerecertainlyreadyformore,accordingtothe

researchndings,butwhatdotheexpertsbelieve

liesahead?

Weaskedtrendforecasters,FutureLaboratory,who

rstpredictedtheBleisuretrendin2008,whatthekey

trendsareforthefuture.

Howdoyouthinkbleisurewillevolvein

thefuture?

Thesignicanceofbleisureisgrowing.Itbegan

withhabitssuchascheckingworkemailsathome

andhomeemailsatwork,butnowthesekindsof

behavioursarepermeatinghowwework,wherewework,andwhatwethinkofaswork.

Werestartingtoseetheculturalnormsaround

presentee-ismbeinghighlyvisibleatworktosignify

thatyouarecontributingfadingintheBleisure

era.Bleisureandexible,collegiatewaysofworking

areerodingtheparent-childstylerelationships

betweenmanagersandteammembersthathave

beencommonplaceintheworkplaceuntilnow.Asa

result,wellseegreaterlevelsoftrust,autonomy,

andaccountabilityinwork,asexempliedbythe

exiblepatterns.

Howdoyouthinkpeoplearecopingwith

ubiquitousconnection?

Aswithanytrendthatadvancesquicklyuponus,there

aregrowingpains.Werecentlylookedathowpeoplewereseekingcontemplativespacesatworkand

yearningfordigitaldowntime;meanwhiledesigners

arefacilitatingthiswithcoldspotsinofcesand

makingWiFiunavailable.Theriseofmindfulnessasa

movementsigniesthatsomepeoplenditdifcult

toswitchoff.Whil.com,asitebyLululemonfounders

ChipandShannonWilson,isdesignedtohelppeople

toturnofftheirbrainsfor60secondsbyvisualisinga

dot.ThetaglineforthesitePowerdown,powerup

andpowerforwardplacesemphasisonmeditation,

whichenablespeopletobecomemoreproductive

andactive.

Whatdoyouforecastfortheworldofwork?

Whenyoulookatthemostprogressiveworkspace

designs,veryfewofthemlooklikeofces.Wewill

alwayshavebuildingsthatprovidequietareasfor

focusedthought,butincreasinglyzonedareasinwhich

workerscanalternatebetweenbusinessandleisure

willbecomethemainstay.Thefutureworkspacewill

looklesslikeanofceandmorelikeamulti-purpose

apartmentorleisurepark.Socialmedianetworkswill

becomebleisuritebusinesstoolsasweturntoopen

andclosednetworkstomanageourincreasingly

blurredofceandleisureroutines.Inthisversionofthe

futureofcenetworkswillbeusedtoofferfeedback,

shareideas,co-createproductsandimprovesocial

cohesion.Butthegrowinguseofthevirtualwillstill

driveusbacktotheliveandthereal.


35/36


Whatabouttheroleoftechnologyintheworld

ofplayandleisure?

Technologyisbecomingmorekeyinhowpeoplerelax

andactouttheirleisuretime.Theadventofgesture

recognitioninterfaceslikeMicrosoftKinecthasmeant

thatgaminghasandwillcontinuetobecomemore

physical.Also,developmentsinvirtualrealityhavethe

potentialtodrasticallychangehowweviewcontent,

meaningthatwecanliveoutexperiencesinthe

digitalworldratherthanjustviewthem.

Theseadvanceswillchangethefaceofgaming,and

pushitintoascenariowhichblursthelinebetween

gamingandotherexperiencesinthenewdigital

realm.Forinstance,youwillbeabletoexperience

adocumentarythatlooksattheoriginofsealife,

whereyouwilloatintheoceanandbeabletoshrinkyourselftothesizeofapieceofplankton,or

growtothesizeofabluewhale.Inthevirtualreality

experience,youwillbethemasterofreality.

Howdoyouthinktechnologywillimpactthis

newgenerationofchildren?

GenerationI,aswecallthematTheFutureLaboratory,

aregrowingupwithnewexpectationsofwhat

technologycando.Althoughstatisticallychildren

arespendingmoretimeindoors,theywanttobenolessactive.Expecttoseemoreofactivegames

thatrequirephysicalinteractionchanneledthrough

digitalchannels.

Agreatexampleofthisistheplayareaatthe

RoyalLondonHospital,whereadigitalgamecalled

WoodlandWiggleisdesignedtohelpchildrenthat

mayhavespenttimerecuperatinginbedtobecome

moreactive.Thechildrenhavetojumpandstretchto

catchmusicalnotesastheydescendonagiantscreen.

Whataretheotherkeydevelopmentsthat

FutureLaboratoryforecastsforthenext

10years?

DawnoftheAgeofEveryware

GlobaltechnologyresearchrmIDCstatesthat

by2015,37%oftheworldslabourforce,or1.3bn

people,willidentifyasmobileworkers.Thecompany

alsopredictsthat1trillionnetworkeddeviceswillbe

connectedworldwideby2025.

Thisstateofmassmobileconnectionsetsusupfor

thenextphaseoftheInternet-TheAgeofEveryware,

atermcoinedbyurbanistAdamGreeneldinhis

bookEveryware:TheDawningAgeofUbiquitous

Computing,whichexploresthisburgeoningreality

whereanythingelectronicwillbelinkedtotheweb.

InthenewAgeofEverywarearangeofpredictive

deviceswillbeabletocommunicatewithoneanother

tomakeourworkinglivesincreasinglyseamless.

Work,andthefunctionsofwork,willbecomemore

sentient,anticipatoryandpredictiveastheInternet

ofThingsanticipatesourmovements,objectivesand

workpatterns.

TheConvergentWorkhouse

Asspaceisincreasinglyatapremium,previouslyunassociatedbrandsandsectorswillcometogetherto

occupysharedspaces.Inthiswaytheywillbeableto

pursueindividual,bilateralandcollaborativebusiness

goals.Crucially,theworkplacewillbeabout

cross-pollinatingideas.

Wewillseemoreandmorevirtualandrealsystems

thatallowco-workersandcollaboratorstogeneratea

newkindofsocial,culturalandcommercialcurrency

onethatisagile,weightless,innovativeandalways

opentoembracingthenew,thenextandthemost

advantageousintermsoffutureopportunities.

Technologyhasallowedthesethingstohappen,

freeingusfromtheveryphysicalandrestrictive

demandsofwires,cabling,desktopandcumbersome

storagesystems,andenablingustoliveinthecloud.

Butthisisonlythebeginningofthejourney.


36/36

LauraDemasiResearchDirector,

IpsosMind&MoodReport

Associalresearcherswespendalotoftimeinthe

livingroomsandkitchensofAustralianslisteningto

themtalkaboutthethingsthatmattertothem.Lately,

alongsidemainstayissuessuchasjobsecurityandthe

costofliving,theconversationinthehomesofeveryday

Australianshasturnedtotechnology.Peopleofallages

andsocio-economicgroupsfromDoubleBayto

Dubbo-aretalkingabouthowtechnologyischangingtheirlives.Theysharetheirexcitementandenthusiasm.

Andtheysharetheiranxiety.

Sowhenwebeganthisstudywealreadyknewthatthe

wayeverydayAustraliansgoabouttheirday-to-day

liveswasbeingtransformed,butthedetailsofthisnew

realitywerestillunclear.Inquantifyingthesechanges

LifeonDemandhasenabledustopaintavividpicture

ofthisnewwayoflivingandthesignicanttechnology-

ledsocialchangesafootinourworld,thatIbelievewill

continue to reshape so many facets of our lives

DrRebeccaHuntleyExecutiveDirector,

IpsosMind&MoodReport

LifeonDemandshowsjusthowtechnologyhas

revolutionalisedourdailyroutines,ourworklives,

familylives,sociallivesandleisuretime.Everytime

wesitandlistentoAustralianstalkabouttheirlives

weseetheextenttowhichsmartdevicesanddigital

toolsarebeingusedtomakeeverythingwedoeasier,

quicker,richerandmorerewarding.Whilethereare

stillanxietiesaboutthesocialandpsychologicalimpactofallthistimeonlineandourrelianceondevices,

Isenseagrowingcondenceandsophistication

amongAustralianconsumerswhenitcomesto

technology.Weareearlyadoptersandadaptable

usersoftechnology.Weseetheupsidemorethanthe

downsideofdevices.Thatwillcontinueintothefuture.

AFINALWORDFROMTHEAUTHORS

life on demand

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