social media week 2013 presentation: life on demand
DESCRIPTION
Life on Demand presentation given at Social Media Week (NY) 2013TRANSCRIPT
#LIFEON DEMANDThe New Normal in Social Participation
SPEAKERS
Dana ToddSVP Global Marketing, Performics
@danatodd
Jon WegmanVP Strategy & Planning, Performics
@jwegman
Puneet MehtaCo-Founder and CEO, MyCityWay
@puneetmehtanyc
Kevin SwanepoelPresident, The One Club
@zinkwazi
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THE NEW NORMAL
PERSONAL RELATIONSHIPS
49%
Would rather text than call
40%
Are more comfortable engaging with people online than in person
30%
would rather talk to close friends via social networking than traditional modes
WHY DO YOU HIDE or UNFRIEND PEOPLE ON SOCIAL SITES?
54% / 24% I don’t want to know every detail about them
42% / 24% Too political30% / 32% To avoid relationship
problems
20%
use social networks to keep tabs on their significant other
RELATING TO BRANDS
rely on social network to locate company/brand contact info
49%
Their posts are not relevant to me
38%
They post too often in general
38%
They don’t provide the content I was expecting
30%
They don’t provide coupons, discounts or specials
Why people Unfollow, Unfriend or Unlike Brands
HYPERCONNECTEDPARTICIPATION
Use within 5 min of waking up
PERSONAL PARTICIPATION
Expected Response
Time to Text Messages
20%television
20%mobile
11%computer
BRAND PARTICIPATION
49%satisfaction
25%complaint
11%brag
Why they post after buying
72%take post-purchase action
on social media
What people want from brands
MULTISCREENING
Mobile Device Expectations
DEVICES
42%own a tablet
of those, 19% own more than one!
Questions?#SMW13 @performics
@jwegman @puneetmehtanyc @zinkwazi @danatodd
Thank you!