life. liberty, and the pursuit
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LIFE. LIBERTY, AND THE PURSUIT. Cadillac . By Jeff Tomastik & Court Bateman. Theme of New Campaign. Our 'Break Through' campaign focused primarily on an all-new portfolio of dramatically styled, high-performance, luxury Cadillac vehicles - PowerPoint PPT PresentationTRANSCRIPT
Cadillac By
Jeff Tomastik & Court Bateman
Theme of New Campaign•Our 'Break Through' campaign focused primarily on an all-new portfolio of dramatically styled, high-performance, luxury Cadillac vehicles
•Past Cadillac ads, both print and broadcast, in recent years have been product driven
•New ads will show real people in identifiable situations and atmospheres
Theme of New Campaign•Cadillac hopes to add distinctive perception to their vehicles
•The campaign will begin with single page ads that use identifiable, iconic architectural designs, buildings and bridges in black and white with the Cadillac logo in color
•Communicates to consumers that Cadillac embodies the best of America, embraces the brand’s rich heritage, yet is forward looking and modern.
Cadillac from ModernistaAdditionally, the research five different consumer groups were identified as the targets for the new advertising. The groups are:
TV Commercials
Sources-The Auto Channelhttp://www.theautochannel.com/news/
2006/08/01/016710.html-You Tube-Cadillac Home Pagehttp://www.cadillac.com