life beyond embodiment

63
Life Beyond Embodiment Leandro Agro - IxD Director Kallideas group How an Italian company is working to reduce this distance, by creating emotional virtual agents to move bytes toward atoms on one side, while moving atoms toward bytes, Second Life's human users, on the other.

Upload: leandro-agro

Post on 19-Jan-2015

2.492 views

Category:

Business


1 download

DESCRIPTION

Some years ago, Paul Dourish introduced the concept of embodiment, which describes the distance between bytes and atoms. Leandro will speak about how an Italian company is working to reduce this distance, by creating emotional virtual agents to move bytes toward atoms on one side, while moving atoms toward bytes, Second Life's human users, on the other. - Some years ago, Paul Dourish introduced the concept of embodiment, which describes the distance between bytes and atoms. Leandro will speak about how an Italian company is working to reduce this distance, by creating emotional virtual agents to move bytes toward atoms on one side, while moving atoms toward bytes, Second Life's human users, on the other.

TRANSCRIPT

Page 1: Life Beyond Embodiment

Life Beyond EmbodimentLeandro Agro - IxD Director Kallideas group

How an Italian company is working to reduce this distance, by creating emotional virtual agents to move bytes toward atoms on one side, while moving atoms toward bytes, Second Life's human users, on the other.

Page 2: Life Beyond Embodiment
Page 3: Life Beyond Embodiment

Some people think Second Life is hype.Others think Second Life is falling down.A lot of people like virtual assistants.Others don't care about them.

...it is not important whether a specific technology is cool enough, but whether that technology is along the way between...

Page 4: Life Beyond Embodiment

We live in a world of cognitive artifactshumans + machines are part of the same ecosystem

Page 5: Life Beyond Embodiment

We live in a world of cognitive artifacts…and sometimes artifacts outnumber us

Page 6: Life Beyond Embodiment

We are accidental users of many artifacts! This means user

interfaces are... VERY important, because…

the evolution of an artifact implies the evolution of the

one who uses it

Page 7: Life Beyond Embodiment

Do you feel the distance between bits and atoms?

Earth: the world that we are living in

Page 8: Life Beyond Embodiment

Do you feel the distance between bits and atoms?

Earth: the world that we are living in

Page 9: Life Beyond Embodiment

How to bridge the gap?

Page 10: Life Beyond Embodiment

Perhaps we could port some popular Internet services to the real world…

Aram Bartholl’s way

Page 11: Life Beyond Embodiment

Hardware that show your IM status

Page 12: Life Beyond Embodiment

how about equipping robots with better sensitivity?

Page 13: Life Beyond Embodiment

Artifact’s UIA user interface is a system in which input devices and interaction techniques determine the tasks that users can handle.

Old-fashioned green CRT UIs bring back to mind white lab coats. Meanwhile, today’s GUIs provide new ways to work for almost everybody in the world.

…but now, what’s next?

Task

Interactiontechnique

Input device

UI

Page 14: Life Beyond Embodiment

The gaming industry experimented with a lot of different input devices. Unfortunately, once the joystick became the standard, every game looked similar to the others.

Revolutionary UI… It is not simply a new mouse!

From Paddles to Pads: Is Controller Design Killing Creativity in Videogames?- Tom Armitage

Page 15: Life Beyond Embodiment

QuickTime™ e undecompressore TIFF (Non compresso)

sono necessari per visualizzare quest'immagine.

Blade Runner

Page 16: Life Beyond Embodiment

We already have a “Blade Runner” UI

QuickTime™ e undecompressore

sono necessari per visualizzare quest'immagine.

Page 17: Life Beyond Embodiment

In the world of User Generated Contents and long tails: ”markets are conversations”

A complex, multimodal approach could fit professionals; while a “conversational UI” could fit interactions between companies and people, giving users more flexibility and freedom.

Page 18: Life Beyond Embodiment

How to bridge the gap?We feel this gap is too large to approach from a single side.

So, for communications over the Internet, we are creating emotional virtual agents;

K-human™

Page 19: Life Beyond Embodiment

Which kind of assistants?

Page 20: Life Beyond Embodiment
Page 21: Life Beyond Embodiment

1988200x

Personal Assistant vs Profiled Users

From a personal virtual assistant to an agent that is an extension of the bank, university, Italian restaurant, etc.

QuickTime™ e undecompressore DivX 5.1.1

sono necessari per visualizzare quest'immagine.

Page 22: Life Beyond Embodiment

Which Technologies do we need to build a working system like the one in the Apple scenarios? First of all, we need:

- Internet-based

- Multimodal input—the ability to perceive the user... through touch, gesture, eye movement

- Text2speech

- Integration with standard Knowledge Base

- Speech recognition (emotions detection)

- AI (Brain)

Are we able to build an effective Virtual Assistant?

Page 23: Life Beyond Embodiment

Back to Virtual Assistant’s Dream

QuickTime™ e undecompressore

sono necessari per visualizzare quest'immagine.

QuickTime™ e undecompressore

sono necessari per visualizzare quest'immagine.

Julie: customer serviceClaudia: K-human First intelligent and emotive virtual assistant.

Page 24: Life Beyond Embodiment

Whitch Brain? Anthropomorphous + Emotional

Minsky rejects the idea of consciousness as a unitary "Self" in favor of "a decentralized cloud" of more than 20 distinct mental processes. In this view, emotional states like love and shame are not the opposite of rational cogitation; both, Minsky says, are ways of thinking.

Multimodal approaches are changing the rules in UI design, and increasing the bio-diversity in the IT world.

Page 25: Life Beyond Embodiment

Anthropomorphous software Understand unformatted text Understand the human voice (by means of Voice

Recognition technology); Accept other inputs (touch screen, eye-tracking, DTMF, etc.)

Read text (by means of Vocal synthesis technology.);

Write text and deliver documents (stored in a knowledge base system);

Perfome actions (like send e-mail, send SMS, print receipts …

Interact with users emulating humanity with personality + emotionality

Dialogue with users in a natural way with the goal of understanding

QuickTime™ e undecompressore Sorenson Video

sono necessari per visualizzare quest'immagine.

Page 26: Life Beyond Embodiment

QuickTime™ e undecompressore Sorenson Video 3

sono necessari per visualizzare quest'immagine.

Emotions could fill the gap!Such a process should lead to machines that appear intelligent. Or at least to put up with machines much better than time of windowing interfaces.

Roberto Ostinelli, Kallideas R&D Lab

Page 27: Life Beyond Embodiment

Richer Knowledge requires AI

Page 28: Life Beyond Embodiment

Your Customers needs AICritical factors

Page 29: Life Beyond Embodiment

Market ScenariosPresent and upsell productsUnderstand each customer’s needs, access corporate Knowledge Base to identify the best product or solution, propose additional opportunities.A sales agent that knows who you are and the best solution for you.

Allow self-training for employees Real-time support in problem solving:answer queries and proactively present new content in an easy and interactive way. Learning by doing has never been so easy.

Automate help desksGuide the user in a diagnostic process, increase automate ticket resolution proposing the right solution, best routing the residual escalation.Save you the time spent in finding “how is it broken?”

Support customers on new products (DTT) Design a KB approach based on AI to simplify knowledge creation and evolution. Identify issues and automatically solve problems granting comparable user experience on different channels. Learn and improve from every problem.

Increase Customer Satisfaction, Loyalty, Sales

Page 30: Life Beyond Embodiment

Growing customers revenue through conversation

Usefulness:

New Frontiers of Support

Incentive:

New Opportunities for cross and up sell

Dependence:

Pervasive entertainment

Guide through your websiteAssist in device and services configurationSupport form filling, registration, purchasing

Profile dynamically on the interaction contentApply dynamic and adaptive schemesReact immediately on customers’ feedback

Interact proactivelyCreate an evolving relation Customize contents on preferencesInnovate the way to offer ringtones, music, games, services

Page 31: Life Beyond Embodiment

How it worksBEHAVIOUR MODULE

Describes the personality (one each virtual assistant)

that filter the emotions through the environment.

REPRESENTATION MODULEAnalyzes the environment where

the inputs are generate (i.e. dialog flow, dialog context).

KNOWLEDGE MODULERepresents the inside and

extern know how.

INPUT MODULECollects all inputs (voice, text, touchscreen, etc...)

and analyze their semantic

OUTPUT MODULEShows the result of

emotional output computation and related rendering.

EMOTIONS MODULERepresents the emotions set, its math description and the math functions to map the inputs and

the representation into emotions.

Page 32: Life Beyond Embodiment

THE ARCHITECTURE

This is Raul. A VA concept for ticketing…

Page 33: Life Beyond Embodiment

Look behind the scenes

Page 34: Life Beyond Embodiment

Look behind the scenes

Page 35: Life Beyond Embodiment

Look behind the scenes

Page 36: Life Beyond Embodiment

QuickTime™ e undecompressore Sorenson Video 3

sono necessari per visualizzare quest'immagine.

Pixels at your service

Tanya interviewed her creators

Page 37: Life Beyond Embodiment

QuickTime™ e undecompressore

sono necessari per visualizzare quest'immagine.

Page 38: Life Beyond Embodiment

How does this feel as a UI?

Page 39: Life Beyond Embodiment

Case Studies

Page 40: Life Beyond Embodiment

Silvia: Infopoint for customers

Page 41: Life Beyond Embodiment

Silvia’s specs

• Multichannel – Phone (Automatic Speech Recognition)

– Web (chat)

• Video Streaming

• Horizontal Knowledge

• Basic AI (rules engine)

Page 42: Life Beyond Embodiment

Silvia’s Behavior

• Discussion engine– Keep track of conversation– Managing the topic switch

Page 43: Life Beyond Embodiment

CartaSI holds 8.5 million credit card. The CartaSI call center gets 16 million incoming calls every yearCartaSI hold 8,5million of credit card.

- During the first day (234 calls) she was unable to understand less than 6% of conversations. Silvia said “I don’t understand” more that 100 times.

- After two weeks she miss the meaning of less that 6% of sentences, but can recover by asking the user a new yes/no question. Over 90% of errors are because she completely doesn’t know the topic!

- Silvia understand about 96% of users conversations (first day 89%)

- Silvia’s AI regardless of whether mobile or web users, and she handle more than 1000 calls by day.

Silvia’s Numbers

Page 44: Life Beyond Embodiment

Betti: intranet troubleshooter

Page 45: Life Beyond Embodiment

Betti’s specs

• Real-Time 3D Rendering• Text to Speech TTS• Specialized Knowledge• Machine-learning AI (graph navigation)

Page 46: Life Beyond Embodiment

Betti’s Behavior

• Disambiguation (she can handle hardware problems and lead users to understand exactly what is wrong).

• Help desk ticket management (by email and IM)

QuickTime™ e undecompressore

sono necessari per visualizzare quest'immagine.

Page 47: Life Beyond Embodiment

Silvia & Betti• Are Similar

– Same rendering engine (3D vs 2D)– Same text to speech (TTS) engine– Same AI engine

• Are different– Stream vs Real Time– Horizontal Knowledge vs Specialized Knowledge

When people in CartaSI and other clients talks about K-humans, they don’t talk about pro and cons of their new CRM software. Our clients don’t experiece our VA like a cold piece of HW/SW. They like to talk just about Silvia or Betti.

Page 48: Life Beyond Embodiment

Tracy Trailer: call her, to discover best movies

Page 49: Life Beyond Embodiment

Tracy Trailer’s specs- She lives in a virtual TV-studio on a mobile

phone GigaSIM!- She is an Intelligent Download Agent

(background download of matching and newer trailers)

Page 50: Life Beyond Embodiment

Tracy Trailer’s Behavior

• She shows trailers according typologies and movie theatres’ locations

• She updates the user’s profile according to– Feedback after the movie– Questions about previous films– Feedback about home video

releases

Page 51: Life Beyond Embodiment

What happens when a synthetic world (bytes) hosts humans (atoms)

Page 52: Life Beyond Embodiment

Tryst: The game

• A virtual place where it is possible to meet other players• A virtual home to set our place and host other players

Page 53: Life Beyond Embodiment

Tryst’s specs

• For mobile phones only• Videoportal (Italian tech that mixes

video calls with a media player platform)

• Insite eCommerce platform

Page 54: Life Beyond Embodiment

Tryst’s Behavior• Real person gets an avatar to play• VAs (chat box) are avatar too At the very beginning, when playing Tryst, you don’t feel a difference

between human players and chat-boxes. Depending the user population, Tryst could be considered

• Dating platform, dating simulation• Gaming platform (SIMs)

Page 55: Life Beyond Embodiment

Tryst’s Shopping Engine

• Digital is not “virtual”– Real digital music– Virtual object for your home

• Buy for yourself or give a gift to someone else.

Page 56: Life Beyond Embodiment
Page 57: Life Beyond Embodiment
Page 58: Life Beyond Embodiment

Do you remember Claudia?

Page 59: Life Beyond Embodiment

She is a machine.

Bytes (pixel) by bytes (AI).

Page 60: Life Beyond Embodiment

QuickTime™ e undecompressore Video MPEG-4

sono necessari per visualizzare quest'immagine.

Page 61: Life Beyond Embodiment

When Claudia is working (in a call center, for example) she is a machine that replaces (well… actually supports) a human.

Meanwhile when Claudia is going around in Second Life and meeting new friends, she is a real person. A human that plays the role of a machine, giving to us an opportunity to reflect about where our world is going.

We are getting closer to a huge theatre, where human and machines plays together.

….to be continued (SL: the place where machines learn)

Page 62: Life Beyond Embodiment

Feel free to ask to me anything you like…

http://www.leeander.com

As long you as you ask it in Italian :)

Q&A

We have computers that are more than 100.000 times faster (Moore’s Law) than Apple I (1976), huge and super-fast memory and broadband. The newest input devices can recognize eye gaze, gesture, and voice, not mechanically but taking into account human behaviors.

Do you think that VAs are not intelligent enough? Probably, you’re right, but they just started to interact with humans and they are looking smarter every day.

Page 63: Life Beyond Embodiment

QuickTime™ e undecompressore TIFF (Non compresso)

sono necessari per visualizzare quest'immagine.

Thank you!

- From GUI to E(motional) UI