Assumption College Library Facebook Page:

Analysis & Recommendations

Andrew SmithMolly Wiley

Andrea PucilloChelsae PartosanKelsey Fitzpatrick

Laura TraversePete Grendal

Background26 Students in Professor Hoyle’s Marketing

on the Internet Class were asked to analyze the current Library Facebook page and to recommend improvements.

The slides which follow present an analysis of the Facebook Page, other College Facebook pages, and proposed Recommendations and Implementation.

AgendaLibrary Objectives

Analysis of Present Facebook Page

Analysis of Area College Facebook Pages

Recommended Changes to Assumption College Facebook Page

Questions and Comments

Library ObjectivesMake Product/Services offered through the

Library as accessible as possible through various Internet mediums.

Target Markets Include:

1. Students

2. Faculty

3. Surrounding Community

Analysis of Present Facebook Page

Positive FeaturesThese areas draw students and faculty to the Page.

Hours are listed.

Current Book Sales.

Links to the Website and other Assumption web pages are provided.

Posting of Events Art Shows Poetry Readings

Live Chat added a year ago.

Overall, the page is easy to navigate.

Improved FeaturesThese are areas that should be maintained, but

need upgrades.

Suggested Improved Features Post more status updates to keep the page with a “fresh

feel.”

Post more events and contests

Add new pictures of students interacting and studying .

Change the profile picture occasionally.

Improved Features (Cont.)New Features

Have a “Joke of the Day” posted daily.

Provide Incentives for “Likes” and “Checking In” to the library. Dunkin Donuts, Assumption Bookstore.

Add Multi-media “How to” videos and classes.

Academic Support Center Partnership. List all tutor hours and subjects

Negative FeaturesThese are area that are unnecessary and

should be removed.

Delete the majority of library and faculty pictures because they do not relate to the students.

Administrator’s should not update Facebook. Student concern of privacy.

Remove irrelevant Facebook status updates that do not concern the students.

Analysis of Area College Facebook Pages

College Sites ReviewedCollege Social Media Used

Assumption College Facebook

Babson Facebook

Bentley Facebook, School Twitter

Boston University Facebook

Brandeis None

Clark University Facebook

Emerson Facebook, Twitter

Holy Cross Facebook, Twitter

General StatisticsCollege Facebook Likes Twitter

Assumption College

101 0

Babson 66 0

Bentley 186 251

Boston University

386 0

Brandeis 0 0

Clark University

19 0

Emerson 226 611

Holy Cross 87 0

Common Positive Features for Other Schools

• Pictures of Students• Students studying• Students using the computers and books to conduct research• Students interacting with each other• Students interacting with the Librarians

• Comments and blogs are made by students and librarians.

• Status updates are constantly posted.• Change in hours of operation• New and upcoming events

• Other Media Outlets are used.• Twitter, Foursquare

Common Positive Features (Cont.)Map of Location is provided.

There are Database links, eJournal links, and citation guides.

Live Chat Options are provided.

Incentives: “Free Coffee During Finals”

Recommendations

RecommendationsProvide a student focus!!!

Use Houndmail and Portal as an alternative contact for both students and faculty.

Use the library chat option on Facebook chat vs. website.

Offer citation guides and helpful resources for students after hours.

Provide student incentives throughout the semester to stop by the library. “Likes” through Facebook “Checking in” on Foursquare

Recommendations (Cont.)New Social Media

: Updates on the Library that can directly link to their Facebook : Offer incentives for “checking in” at the library.

Create a Freshmen group for each incoming Assumption classFind roommates, start chats, make friends, etc.Incentive-Based

Contact surrounding schools for art shows and poetry readings.

Add “Nearby Places”

ImplementationHow can these recommendations be put into

action?

Allow Work study Students to handle the social media operations of the Library.

Create an Internship / Social Media program.

Student-run social media will be overseen by a Library supervisor.

Questions and Comments