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PRE-SALES MANAGER | TRANSACTIONAL ADVISOR/FACILITATORGIL GRISALESPORTFOLIO OF WORK 2014-2016

LEXUS

GIL GRISALES 2014 - 2016P O R T F O L I O O F W O R K

5 Introduction

6 Resume

8 Units Sold

TABLE OF CONTENTS

10 Thank You Messages

11 Customer Communications

12 Advertising Artwork

13 HTML Email & SMS Marketing

9 Marketing & Social Media

14 Some Extra Technology Used

15 DealerSocket Maximized

PORTFOLIO OF WORK

16 Auxiliary Systems

17 Before DealerSocket

GIL GRISALES 2014 - 2016

page 5 of 17

INTRODUCTION PORTFOLIO OF WORK

Business Development Officer, Internet Manager, BDC Rep, Internet Sales Manager, to me none of

these titles fully describe the nature of our profession. And yes, it is a profession when seen by proper eyes

however it’s not so much about the title. It’s more all about the job description. The job description as it

should be is that of a highly skilled professional or someone that is aspiring to work hard to be such.

This type of work requires discipline, stamina, hardline organizational skills and talent in sales as well as

stellar communication. You must be goal-oriented and feel the thrill of the pursuit of the next sale but

above all; one must be committed to doing right by the customer no matter how difficult they might make

that task seem at times.

I believe this profession can become one of the most rewarding and distinguishing roles within a dealer-

ship. If you have the vision along with the skills coupled with the tools and the team to provide the

support this profession demands; there’s no limit to the rewards. Housed within a proper environment,

success can be bountiful and one’s success is the success of the department, of the store and above all; the

customer. The ultimate success will always be the result of providing each customer with the ulti-

mate sales experience.


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RESUME PORTFOLIO OF WORK

2009-2015 ICON MEDIATECH | Founder | Creative Business Development Consultant and Site Architect

ICON MEDIATECH was founded from technology I architected and co-developed in ICRE with the idea that if we could use web-based technology to run and automate our business, we could do the same for others. Our clients over the years have included Switchboard of Miami, Upscale Living Magazine, YWCA of Greater Miami, University of Miami, Florida International University, Business Network International and over 100 other companies. Online at: www.onlyicon.com

2004-2009 ICON Commercial Real Estate | Founder | Chief of Operations, Media and Technology

Co-founded and independently financed ICRE; a Commercial Real Estate Advisory and capital placement firm which garnered an outstanding reputation for exceptional service and transactional structuring within the residential and commercial real estate market. ICRE was eventually operated in large part by the technology we developed that automat-ed processes, made us paperless and gave anyone involved in the transaction access to updates and progress in real time as well as the documents, transactional logs and stipulation tracking to site a few.

PERSONAL STATEMENT

I’ve always been inspired by men and women of vision that were brave enough to create the things that yield great advances in all areas of life. Thus, innovation and optimization is an innate way of life that has always enriched my life with the gift of enriching others. With a cross-functional background in sales, management, technology, design, market-ing & leadership; it’s my desire to inspire others to be and do more in order to yield their own great advances.

WORK EXPERIENCE

May 2014-Ongoing Lexus of West Kendall – Pre-Sale Advisor/Transactional Facilitator

Hired to launch the Business Development Center I headed efforts to generate and facilitate any and all transactions that came by way of phone or internet. Created new and improved on existing and non-existing operational systems from the beginning. To date have consistently exceeded all sales objectives and exceeded all job functions and duties.

Customer Relations and Sales Generation • Thoroughly qualifying each prospective customer to best meet their objectives and set phone or in-store appointment • Lead generation management, engagement, qualify and consult customers to earn trust and referrals • Highly respectful, steady-tone and focused on the objective with the most challenging customers • 24/7 attention and service to ensure enhancement of the buyers experience before, during and after the sale • After sale follow-up and addressing outstanding customer service issues to improve store CSI reports

Marketing, Advertising and Creative • Top grade SMS Text Message Marketing and Communications • Able to design and code HTML Email campaigns dedicated to sales, communications, referrals and other objectives • Video tours of vehicles and posted on YouTube and company social media • Photography – Professional camera for professional quality photographs • Can effectively collaborate and liaise between web, social media, public relations and other marketing professionals

Analytical and Operational Functions • Quick consults with finance mangers based on information furnished by the customer • Providing customers with “ballpark” numbers for down-payment, leasing, financing, etc. • Ongoing reporting created by web-based spreadsheets that can later be built into web-based utility sites for the company • Proactively create systems and/or any other methods for overall improvements and/or increased generation of sales


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RESUME PORTFOLIO OF WORK

WORK EXPERIENCE continued

2002-2004 Fortune International Realty | Sales-Associate/Head of Sales and Marketing

Millionaires Row, N. Miami Beach, FL Co-represented 48,000 square feet of luxury condo-resort units sold totaling $24,000,000. Designed all presentational packages, photographs and virtual tours. Introduced the use of tablet comput-er technology long before the introduction of the iPad to sell while touring the building with prospective buyers, constructed online contracts and marketing materials. Aggressively sped sell-out expectations by the developer and the firm. Events, electronic marketing and Brokers Open increased broker participation 80% across U.S. and abroad.

PROFESSIONAL DEVELOPMENT

Areas of Creative and Business Proficiency

Mobile ApplicationsOnline Advertising Strategies Operational Systems Design Profit and Loss Management Public Relations/Copy Writing Revenue/Profit GrowthSocial Media MarketingSoftware Training

Brand Development Business Operational Optimization Custom Software DevelopmentE-commerceEmail Marketing Entrepreneurial Experience Graphic Design Hardware/Software Troubleshooting

Auxiliary/Innate Skill Sets

Public SpeakingRapid Assimilation of complex conceptsResearch AbilitiesSales Goal-OrientedStrong facility to learn, teach and trainVerbal and Written Communication SkillsWindows/Application Shortcuts

Active ListeningDiplomaticEnergeticKeyboarding/Typing Speed [55wpm]Metrics and Data AnalysisMotivatedNegotiation

Software Competency

vAutoReynolds & ReynoldsMS Excel MS Outlook MS PowerPoint MS Word

Dealer SocketDealer DailyAdobe DreamweaverAdobe FireworksAdobe Illustrator HTML Coding

Languages

English Spanish

UNITS SOLD


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PORTFOLIO OF WORK

METAL MOVED SPREADSHEETTracking performance is the best way to

improve it. I keep an online spread sheet

with details of every sale. Last year in June

of 2015, I closed the month with 39 units to

my credit.

MEDIA KIT 2013 | 2014N AT I O N W I D E D I S T R I B U T I O N


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READERSHIP & CIRCULATIONMARKETING & SOCIAL MEDIA PORTFOLIO OF WORK

SALESPEOPLE DIGITAL CARDS Customers shop around and speak to many

salespeople from many stores. This is one way

to help our team distinguish themselves from

their competitors.

MY YOUTUBE CHANNEL

I don’t have a huge following but with minimal effort I’ve

my channel has garnered over 16,960 views. Imagine

with more effort.

CORPORATE IMAGE

We had a logo that didn’t do anything to enhance our

corporate image. I took some time and made improvements

so we look better.



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ULM LUXURY DEPARTMENTS

During my time at Lexus of West Kendall I have enjoyed flattering online reviews but my favorite is

always letters and emails like the one below which I earned within my first month at work:

THANK YOU MESSAGES

From: Patrick Didomenico <[email protected]>Sent: Monday, April 14, 2014 8:06 AMTo: Lexus West Kendall ManagementSubject: Gil Grisales

Good morning Sirs, Hope this email finds you all doing well. Wanted to take a moment and give you honest feedback about Gil Grisales. He is wonderful! My wife and I engaged Gil through email earlier last week and were able to visit your dealership yesterday and invest in a 2012 Lexus CT. The complete experience was outstanding. Not only did Gil answer all of my questions during the initial communication process through email, but Gil follow up regularly and made sure that ALL of my questions and/or concerns were addressed. Upon visiting the dealership yesterday we were greeted right away by Gil and he then introduced us to Roger, who handled the sale. If it were not for Gil’s initial communication and follow up, my wife and I would have never taken our time to purchase a vehicle with your organization. Gil is truly an asset to your team and hope that he continues to provide each customer with a high level of service that exceeded our expectations. Sincerely. Patrick E. DiDomenico, II YP | Area Sales Manager9850 NW 41st St., Ste 429, Doral, FL 33178

mobile · online · print · ad networkGoogle AdWords Premier SMB Partner™

PORTFOLIO OF WORK

THANK YOU TEXTSSometimes the thank yous are

more personal and come by way

of a great text message with a

photo.



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CLOSING DATES & DEADLINES MEDIA KIT 2013 | 2014N AT I O N W I D E D I S T R I B U T I O N

closting dates & departmentsCUSTOMER COMMUNICATIONS PORTFOLIO OF WORK

Customers really appreciate solid advice, a confident yet sincere voice and someone that’s reliable. I’ve

always known that How and What you say can build a long-term relationship fast. Think of the customer’s

needs before, during at times and after the sale is always the key to referral business.

Here’s an example of how to turn around a customer and encourage loyalty.

AFTER SALE ATTENTION I convinced this customer that naviga-

tion wasn’t necessary so they can stay

with the payment they wanted and

gave them a great solution to take it’s

place and already getting the first

referral.

Showing the same enthusiasm after the sale as during or before helps create a following and referrals.



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SOCIAL /DIGITAL PACKAGES

@UpscaleLivingMag

ADVERTISING ARTWORK PORTFOLIO OF WORKPhoto taken in our showroom introducing the GS F Ensuring they visit the right store

SMS Marketing Flyer

One of many banners used

Showroom Photo with Blurred Background


MEDIA KIT 2013 | 2014

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PRINT RATE CARD 2013

HTML EMAIL MARKETING/COMMUNICATIONSUnless a customer calls and hears your voice, the email will be the

first impression a customer gets about your dealership. Our emails

were outdated and out of style and so I decided we needed HTML

emails for every model and every possible scenario when dealing

with a customer.

So if we’re going to be interacting with customers as a world-re-

nowned luxury car brand, we need to look and sound the part every

step of the way.

HTML EMAIL & SMS MARKETING PORTFOLIO OF WORK


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SMS MESSAGES CAN ALSO BE EMAILED Telling, not selling. Providing insight excites buyers and these

designs work great for SMS Text Marketing and HTML Email Blasts.

MEDIA KIT 2013 | 2014N AT I O N W I D E D I S T R I B U T I O N2013 print mechanical specs

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SOME EXTRA TECHNOLOGY USED PORTFOLIO OF WORK

Web Design Software for HTML Emails & moreThe right tools for designing for the digital world.

Illustration Software for everything elsePost cards, flyers, booklets or anything print, I can do.

Dedicated Work PhoneNothing says I’m committed to my

customers like having a phone just for

them.

Text Message Marketing and Communications I have a knack for finding technological solutions (or buidling them) for faster and better

work performance. My texting application is one of the strongest platforms of my

success with customer communications.


your contact for reservationsDEALERSOCKET MAXIMIZED PORTFOLIO OF WORK

Without any doubt, a salespersons CRM is the bedrock of his or her success. DealerSocket has been the

CRM I’ve been using for over a year and I can say with confidence that I know how to use it at a level most

are not even thinking about. Furthermore, I’ve developed a system within the system to keep me focused

on the who, what, when, where, how and why of every customer, every day. No Lead Left Behind.

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AUXILIARY SYSTEMS PORTFOLIO OF WORK

This is an example of an offline Auxiliary System we started to use to ensure call quality when calls are

grated or to ensure propery handling of incoming calls. This was the solution to higher call scores.


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BEFORE DEALERSOCKET PORTFOLIO OF WORK

Before we started using DealerSocket we didn’t have an effective way to distribute leads with enough

information about a customer and their particular senario. I created this form as a remedy to that issue.

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