lewis marketing keynote

Morkim’s DemisePresentation

ByZack Barton

& Lewis Moran

Wednesday, 10 July 2013

Brief

The product we are trying to promote is our game called Morkim’s Demise, which is a fantasy game.


Product

PRODUCT - We will be handing out the game in cambridge at places such as the cinema, GAME, Forbidden Planet.


PRICE

PRICE - The price of the game will be free, but in the future, we may have game add on’s.


Place

PLACE - Our target audience is twine game players and potential online PC/Laptop players


Promotion

PROMOTION - We’ll be promoting our game online using social network sites such as Facebook, Twitter and some blogs.


Target Audience

TARGET AUDIENCE

TWINE PLAYERS

ONLINE PLAYERS

NEW PLAYERS

WORLD OF WARCRAFT

PLAYERS

NO DOWNLOAD

FREEEASY TO MAKE

BLOGGERS

TWITTERFACEBOOK

AGE, POSSIBLY 12-18

SHOPS

FORBIDDEN PLANET

GAMES WORKSHOP


Market Research

As a pair, we have done a lot of research into finding out what we need to do to make this game work. We started off by looking into successful game developers, a variety of genre’s and platforms. After finding out what genre game we wanted to do, we researched games such as World of Warcraft and Diablo as this is how we wanted our game to be like.


Marketing Segmentation

21%

5%

15%

12%

26%

21%

REWARDS FANTASY CREATURES FACTIONAL REPUTATIONSADVENTURES ONLINE PLAY 2012

What would you like in medieval video game?

1) Fantasy creatures (dragons, trolls, etc..) = 22

2) Factional reputations (Quests) = 10

3)Adventures = 13

4)Rewards = 18

5)Online play = 4


Advertising Aims

- To get over 50 likes on our Facebook page.

- To get over 75 followers on our Twitter page.

- Make more people aware of Twine games.


Direct Marketing

Here is a billboard showing the date the game when it’s releases, and showing our Facebook and Twitter page. I deliberately made the font size bigger on the date so it’s the main focus, so people know when to get the game.


Direct Marketing

I figured if I used the same design/lay out as billboard, this will make people who have seen the it before aware that there areposters.


Indirect Advertising

Here is our Facebook and Twitter which we will use to promote our game. The idea of this is build a fan base which then will be behind the company and game.


Indirect Advertising

This is a competition set for any Facebook users to enter. This will help promote the game by getting more people involved.

As well as promoting the game,it also helps promote GallantGames, which is the companywho made Morkims Demise.


Feedback

- “Change the font so it’s easier to read”

- “You understand the game is Fantasy”

- “Helps promotion with links to Facebook and Twitter”

- “More detail on the Billboard”

- “Keep the same fonts for all promo ideas”

For Poster & Billboard


Feedback Changes

From the results of the feedback, I change the Billboard and the poster to make the mountains look more like mountains, and the font so it’s easier to read.


Promotion

Here is out print for at-shirt for Morkims. Ithought this was a gooddesign because if fans are purchasing t-shirts, it helps promote the game without us doinganything.


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