LEVERAGING TWITTER FOR BUSINESS

Twitter - real-time information network powered by people all around the world –one of the fastest growing networks in the

worldLets you share and discover what’s

happening now.Twitter asks “what’s happening” and makes

the answer spread across the globe to millions, immediately.

TWITTER – SOCIAL NETWORKING

MICRO-BLOGGING SERVICE

WHY TWITTER FOR BUSINESS?

YOUR CUSTOMERS ARE THERE

YOUR CRITICS ARE THERE

AND THEY ARE TALKING ABOUT YOU

TWITTER – RICH SOURCE OF INSTANTLY UPDATED INFORMATION

TWITTER INFORMS YOU OF WHAT MATTERS MOST TO YOU TODAY AND HELPS YOU TO DISCOVER WHAT MAY MATTER TO YOU MOST TOMORROW

TWITTER STATISTICS SHOWING GROWTH F OF TWITTER

Just the Facts: Statistics from Twitter

Chirp Twitter stats:

105,779,710 – registered users

300,000- new users sign up per day (60% from outside the US)

New Black Berry Application launched – it has accounted for 7 to 8% of new sign ups

Receives 180 million unique visitors per

month

75% of twitter traffic comes from third-party applications

60% of all tweets come from third-

party apps

MORE STATISTICS75% of Twitter traffic comes from outside

Twitter.com (i.e. via third party applications.)

Twitter gets a total of 3 billion requests a day

via its API.

Twitter users are, in total, tweeting an

average of 55 million tweets a day.

Twitter's search engine receives around 600

million search queries per day.

Of Twitter's active users, 37 percent use their

phone to tweet.

Over half of all tweets (60 percent) come from third party applications.

Twitter itself has grown: in the past year alone, it

has grown from 25 to 175 employees.

GETTING STARTED WITH TWITTER

• Post messages that your followers will find compelling.

• Help people understand what to expect from your Twitter account by posting a little description in your Bio.

• Start slow, devoting a few minutes a day to see whether and how it’s valuable to you.

• Once you’ve got a sense of how you want to engage on Twitter, you’re ready to dive in.

LEARNING THE LINGO

• Following – Follow other people and companies you are interested in - get their messages as they post and they get the messages you post.

• Tweet – Individual Messages are Tweets, as in, Check out this tweet about our company etc…Can also be used as a verb, “ I tweeted about the stimulus package this morning” “Twittering” as a verb may also be used. Alternatives are “post”, “message”, and “update”.

• @username - For companies, one of the most useful things about Twitter is that it lets you exchange public messages with individual users. Simply start a message with @username of the person you want to reach, like this:

“@Priya Glad you liked our vegan cookies. Thanks for twittering about ‘em!”

DIRECT MESSAGES AND RETWEETS

• Direct messages—or DMs—are Twitter’s private messaging channel. They appear on your home page under the Direct Messages tab, and if you’ve got email notifications turned on, you’ll also get an email message when somebody DMs you. DMs don’t appear in either person’s public timeline or in search results. No one but you can see your DMs. To send a DM from your home page, start your message with “d username,” like this:

“d Priya Sorry those cookies gave you food poisoning! Would you prefer a refund or a new batch?”

• RT, or Retweet• To help share cool ideas via Twitter and to give a shout-out to people you

respect, you can repost their messages and give them credit. • It usually looks something like this: “RT @Username: Original message,

often with a link.” • Retweeting is common, and it’s a form of conversation on Twitter. It’s

also a powerful way to spread messages and ideas across Twitter quickly.

TRENDING TOPICS & HASH TAG…• Trending Topics• On the right side of your screen and on the Twitter search page, you’ll see ten

Trending Topics, which are the most-mentioned terms on Twitter at that moment. The topics update continually, reflecting the real-time nature of Twitter and true shifts in what people are paying attention to. The trends often include hashtags, described below.)

• Hashtag (#)• Twitter messages don’t have a field where you can categorize them. So people

have created the hashtag—which is just the # symbol followed by a term describing or naming the topic—that you add to a post as a way of saying, “This message is about the same thing as other messages from other people who include the same hashtag.” Then, when somebody searches for that hashtag, they’ll get all of the related messages.

• For instance, let’s say you post, “Voted sixty times in tonight’s showdown. #American Idol.” Your message would then be part of Twitter search results for “#American Idol,” and if enough people use the same hashtag at once, the term will appear in Twitter’s Trending Topics.

• Companies often use hashtags as part of a product launch (like #Ford Fiesta), and conferences and events frequently have hashtags associated with them (like #TED).

SMART BIG BRANDS IN SOCIAL MEDIA

DELL :

Q to MICHAEL DELL: “ How do you view social media and it’s potential in the coming years?”

Michael Dell: It is a crucial development and the best way to reach customers in a cost-effective way and a great way to have constant communication with your customers”

The Dell Story:

@Dell Outlet Surpasses $2 Million on Twitter

The DELL Mantra Listen Participate Promote

DELL – FEEDBACK / ASSISTANCE MECHANISM

DELL SALES THROUGH TWITTER

ARE YOU ON TWITTER?

• FOLLOW US on Twitter @cmoaxis