blogher '12: leveraging facebook and twitter
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Leveraging Facebook and Twitter at BlogHer '12TRANSCRIPT
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12FBTwitConference hashtag: #BlogHer12
The Professional – Beginner
Leveraging Facebook and Twitter
Diane Langwww.momofali.com @momofali
Leticia Barrwww.techsavvymama.com@TechSavvyMama
Nelly Yusupovawebgrrls.com @DigitalWoman
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12FBTwitConference hashtag: #BlogHer12
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12FBTwitConference hashtag: #BlogHer12
88% of Facebook users never return to a fan page once they’ve clicked the Like buttonThey see and engage with your content in their News Feed
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12FBTwitConference hashtag: #BlogHer12
The Real Problem?
95% of all of your Facebook Page updates won’t be seen! Facebook uses EdgeRank algorithm to determine how many people will see the content you’ve shared on your Facebook Page in their News Feed.
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12FBTwitConference hashtag: #BlogHer12
What is EdgeRank?
Score that Facebook gives each piece of content that you publish on your wall – text updates, photos, videos, & links.
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12FBTwitConference hashtag: #BlogHer12
Content Strategies to increase your EdgeRank
CrowdsourceAsk Thought Provoking Questions Post simple “Did you know?” facts“Fill in the blank”Polls/SurveysTalk About what’s Happening today & in the NewsUse Photos & Videos (Photos Generate 200% Higher Interaction Rate than Links)Ask people to do simple tasksUse Call to Action (Asking Users To “Like” Gets 216% Higher Interaction Rate)ContestsPost Outside Business HoursBe Concise - Posts with 80 characters or less garnered 27% more engagementSponsored Stories
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12FBTwitConference hashtag: #BlogHer12
Fill in the blank example
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12FBTwitConference hashtag: #BlogHer12
Ask people to do simple tasks example
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12FBTwitConference hashtag: #BlogHer12
Ask people ‘like’ example
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12FBTwitConference hashtag: #BlogHer12
The Professional – Beginner
Leveraging Facebook and Twitter
Diane Langwww.momofali.com @momofali
Leticia Barrwww.techsavvymama.com@TechSavvyMama
Nelly Yusupovawebgrrls.com @DigitalWoman