leveraging the power of the cloud for your business to grow: nate taylor at smecc - 20130726

WHAT IS THE “CLOUD”? How can you leverage it to grow your business?

RACKSPACE | www.rackspace.com


In 2008 -‐ 69% of all internet users leveraged the cloud on some level.*

*PewReseach Study, 2008


THE CLOUD REVOLUTION IS OVER AND IT HAS CHANGED OUR LIVES

Because of cloud, powerful so0ware and pla2orms are accessible and affordable. The ques;on now is, how will you use them to be REMARKABLE!


Nate Taylor


Rackspace By The Numbers

9 Data Centers Worldwide

> 99.999% Datacenter Uptime Track Record Basic data center uptime from ping, power, pipe up through Compute across datacenters, calculated using actual minutes per month. (NOT an SLA)

5,000+ Rackers

$1.3B+ Annualized Revenue

200,000+ Customers

60+% Of Fortune® 100 #1 trusted provider Of IR1000 ecommerce sites*

90,000+ Physical servers

Customers in 120+ Countries

Leader in Gartner Magic Quadrant for managed hosting 2012, 2013; North America and EMEA

* Top Vendors to the Top 1000 published August 2012 by Internet retailer


Today’s Agenda

What is Cloud?

Public, Private and Hybrid Cloud

How can you get started?

Why Does it maSer?

SaaS, PaaS, IaaS

Security


What do we mean when we say…

CLOUD Cloud compu<ng is –

Pay-‐as-‐you-‐go compu-ng on the internet


This is what the cloud looks like:

Rackspace Datacenter

SYD1 – Sydney

Where is Rackspace?

Rackspace US

6 data centres

Rackspace EMEA

2 data centres

Local offices in London, the Netherlands and Switzerland

Rackspace APAC 2 data centres (HK/Sydney)

DFW1 - Grapevine, TX DFW2 - Grapevine, TX DFW3 – Grapevine, TX

IAD1 - Herndon, VA IAD2 - Ashburn, VA

CH1 - Chicago

LON1 – Heathrow, UK LON3 – Slough, UK

HK1 – Hong Kong

Sales offices in Hong Kong And Sydney Local offices in Aus<n, San

Francisco, Virginia and New York


Why does this maSer to you?

In the business world, one of the most important parts of

business is improving the boSom line. That's done either

through increasing revenue, or by decreasing costs. When

decreasing costs, the ideal scenario is to do so while s<ll

maintaining the same or beSer level of efficiency the

company enjoyed before the decrease in costs; cloud

compu<ng provides the answer to that need.


Why does this maSer to you?

Ø  Enterprise so]ware represents an enormous expense, as some $800 billion a year is spent on purchasing and maintaining soXware. The bulk of that—or about 80 percent of the $800 billion—is spent not on the actual purchase of soXware, but on installing and maintaining it.

Ø  The presence of cloud compu<ng op<ons has allowed many small and midsize businesses to gain access to important features of high-‐end, enterprise-‐class so]ware and compu<ng that would not otherwise be available.


A Fishing Tale:


What is all this aaS everyone is talking about?

SaaS So]ware as a Service

PaaS Plaaorm as a Service

IaaS Infrastructure as a Service

The Na<onal Ins<tute of Standards and Technology (NIST) puts it this way: "Cloud compu-ng is a model for enabling convenient, on-‐demand network access to a shared pool of configurable compu-ng resources (e.g., networks, servers, storage, applica-ons, and services) that can be rapidly provisioned and released with minimal management effort or service provider interac-on.” NIST also categorizes cloud compu<ng into three “as a service” offerings, namely infrastructure, plaaorms, and so]ware, which are broken down in more detail here:


SaaS -‐ SoXware as a Service

Sharepoint

CRM

ERP

HR Tax & Finance

E-‐mail

Delivery of a so]ware or applica<on on demand, over the internet, pay-‐as-‐you-‐go, and generalized to be useful to the largest number of people.

Saves you money and <me and costly license and maintenance fees


PaaS -‐ Pla^orm as a Service

A plaaorm generally refers to a “prefab” so]ware architecture upon which you can build compu<ng solu<ons. It provides core so]ware func<onality, which would otherwise need to be engineered from the ground up. Can you imagine building an oven every <me you wanted to cook dinner? Probably not. With PaaS, the oven is already built; otherwise, your meals would cost $500 each.


Infrastructure as a Service

The virtual delivery of compu<ng resources in the form of hardware, networking and storage services.

Instead of buying and installing these resources in your own DC, you can rent

these resources as needed.


IaaS: Self-‐Service Provisioning


Small Business Use-‐Case

•  Offers easily customizable webpage crea<on from a set of templates

•  Drag and Drop interface

•  Offers hos<ng of the websites – up to hundreds of thousands today •  Upfront costs of tradi<onal compu<ng would have been too much

VIDEO


Customer Example Spikes in Load

8GB 15GB 8GB 15GB

Cloud Server Size

All with a simple click of a buSon Automacon


Security in the Cloud

•  Cloud data centers are some of the most secure facili<es in the world, from the physical layer on up.

•  Service level agreements are in place. •  Compe<<ve reali<es dictate that if a cloud provider

doesn't provide a secure environment, they simply won't stay in business because there are thousands of others that do.


CLOUD IS FOR EVERYONE, NOT EVERYTHING.

Hos<ng Op<ons

Dedicated Hoscng

Private Cloud

Public Cloud Hybrid

Too many Clouds… DEDICATED HOSTING

PRIVATE CLOUD HOSTING

PUBLIC CLOUD HOSTING

HOUSE APARTMENT HOTEL

Hybrid Hosting: Emerging Model for Scalable Apps

§  Scalable Web Apps §  Test, Development, Production §  SaaS / Resellers / Web Developers

Dedicated AND Cloud Two independent applications

DEDICATED HOSTING

•  Customizable •  Compliance

•  High Performance

APP 1

CLOUD HOSTING •  Flexible •  Elastic

•  Pay-as-you-go

APP 2 HYBRID HOSTING

§  Seasonal Traffic §  Test/Development/QA §  Campaigns & Promo

Sites §  Social Media §  File Archiving

§  Security Appliances §  Vertical or Clustered

Databases §  Dedicated SAN

Hybrid Case Study:

Load Balancer

Public Internet

Rackspace Dedicated

Rackspace Cloud

No charge for bandwidth on private network


Cloud Strategy

Should I move to the cloud?

How do I move to the cloud?

Should I move to the cloud?


How Can You Get Started?

Host your website

Host non-‐criccal applicacons

Backup your data

Host your mobile applicacon

Test and Development – give your developers access

If you currently have a server in-‐house or are looking to purchase one come and talk to us.


QUESTIONS?


Rackspace has not par-cipated in any data mining or collec-on of customer data

located within its hosted compu-ng environments for law enforcement or security

agencies, including the "PRISM" or "BLARNEY" programs. We are prohibited from

accessing and disclosing customer data stored on their servers or storage devices in our

data centers without a properly issued, lawful request from a court [or competent body]

with jurisdic-on over both Rackspace and the data sought.

Rackspace is adamant about protec-ng the privacy rights of our customers and we

con-nue to enforce policies to help ensure customer-‐owned data is secure. For

addi-onal informa-on on these polices, see Alan Schoenbaum’s (our GC) answer to a

related ques-on on the Open Cloud Community page:

hXps://community.rackspace.com/general/f/34/p/791/1347#1347.

leveraging the power of the cloud for your business to grow: nate taylor at smecc - 20130726

Business

data centersworldwide

sla customers

managed hosting

north america

iaas public

internet retailer

physical servers5

annualized revenuerackspace