how to get to the top of google: joshua j. steimle at smecc - 20130325
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Author: Joshua Steimle
Fundamentals of Search Engine OptimizationSEO 101 for Self Storage
Last Revised Date: March, 2013
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What does SEO stand for?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
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What does SEO stand for?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Search Engine Optimization
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What is a search engine?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
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What is a search engine?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Google, Bing, Baidu, etc.
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Worldwide Market Share
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
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Worldwide Market Share
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Google, Baidu, Yahoo, etc.
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Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
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Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
All search engines want the same things...
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Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
• Traffic
All search engines want the same things...
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Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
• Traffic• Traffic
All search engines want the same things...
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Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
• Traffic• Traffic• Traffic
All search engines want the same things...
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Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
• Traffic• Traffic• Traffic• Money
All search engines want the same things...
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Search Engine Revenues
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
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Search Engine Revenues
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Advertising
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Pay-Per-Click (PPC)
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
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Pay-Per-Click (PPC)
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
What is it?
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Pay-Per-Click (PPC)
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
What is it?
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More Traffic = More $$$
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
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How do search engines generate traffic?
More Traffic = More $$$
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
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How do search engines generate traffic?
• By giving visitors what they want
More Traffic = More $$$
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
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SEO 101 for Self StorageFundamentals of Search Engine Optimization
Search Results
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SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
Search Results
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SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results
Search Results
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SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results• Largely determined by advertisers
Search Results
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SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results• Largely determined by advertisers• Assisted by search engines
Search Results
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SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results• Largely determined by advertisers• Assisted by search engines
• “Natural” or “Organic” search results
Search Results
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SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results• Largely determined by advertisers• Assisted by search engines
• “Natural” or “Organic” search results• Determined by search engines
Search Results
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SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results• Largely determined by advertisers• Assisted by search engines
• “Natural” or “Organic” search results• Determined by search engines• Algorithms
Search Results
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6%
94%
Paid Natural
Source: Econsultancy, 2012
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Natural vs. Paid
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6%
94%
Paid Natural
Source: Econsultancy, 2012
Which is better?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Natural vs. Paid
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How do I get to #1?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
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How do I get to #1?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
ABC, 123
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Questions
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