Leveraging the Bridge MarketLeveraging the Bridge Market

Melissa LindsleyAGA Marketing Director

Aging InfrastructureAging Infrastructure

50+ years oldUnderestimated growth and needs

Patch-and-pray

Underfunded and limited accountability

Lack of education

Throw away culture

Failure to ActFailure to Act

ASCE series on state of infrastructure

Transportation, Electric Utility, Water/ Wastewater, and Airports/Seaports

Continued underfunding will cause significant damage to economy

Loss of 876,000 jobs and suppress GDP growth by $897 BIL by 2020

ASCE calls for $94 BIL more per yearSave more than 1 million high-skill jobs and more than 2 billion hours of travel time

FHWA Long-Term Bridge Performance FHWA Long-Term Bridge Performance Program (LTBP)Program (LTBP)

20-year, federally funded programGoal to better understand and improve bridge performance and extend longevity

Life-cycle cost also highlighted100-Year Bridge Mentality

Initial study pinpointed 20 areas of improvement – focusing on 2 to start

Bridge deck performance (rebar)Coatings for steel superstructure to promote longevity

Map-21 BillMap-21 Bill

Passed July 6th

27 months4104.4 BIL through FY 2014 (Sept 30)1.4% increase over levels in SAFETEA-LU

No earmarks$80 BIL for Bridge/ Highway$21.3 BIL for federal transitBalance highway safety

State and local funds expected as well

$51 BIL estimated$1 BIL per state avg

Illinois first to come forward on July 10th

$1.6 BIL for trans projects

100-Year Steel Bridge Team100-Year Steel Bridge Team

Collaborative effort organized by NSBA

United front on steel bridge solutionsBridges of all sizes and various coating technologiesNSBA, SSPC, AGA, Metallizing, AISI

Presentation outline, template, and branding developed

Joint presentations to DOTs/MOTs

Abstract to IBCPanel at NASCC

Website and other team collateral

Positive message

Short Span Steel Bridge AllianceShort Span Steel Bridge Alliance

Collaborative effort organized by AISI

Bridges 40’ to 140’AISI, NSBA, bridge manufacturers, fabricators, etc.

Launched eSpan 140 program

Online bridge designGalvanizing in durability sectionTrack leads

Developing more cost analysis

Education and presentations to DOTs/MOTs and local officials

Target NACE 2013eSpan 140 and cost information in hand

Develop more case studies and promote

Leveraging WorkLeveraging Work

AGA Members

Keep pulse on local bridge projectsPromote eSpan program to officialsProve performance – have case studiesSamples and take what you can get

Small piece on one could lead to more on next

AGA & Partners

Generate awareness and educateDistribute leads from eSpan to membersProvide support and case studiesCollaboratively build an example bridge

Generate excitement and publicity – track performance over time