leveraging local advantages when considering american market entryfixed
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Talk given at Silicon Valley comes to the Baltic's 2013 in Vilnius, Lithuania.TRANSCRIPT
Leveraging Local Advantages When Considering American Market Entry
withDavid Roberts
Peace Corps Volunteer (Kazakhstan 2002-2004)
International MBA, University of South Carolina 2006
Founder of The Other Side of the Tracks
Connection to the Baltic States
David Roberts
Why come to
America?
World’s Largest Economy(The EU doesn’t count)
Trend Setting
Country of origin effect
Baltic Way
America Should Love the Baltic States
Visa
Annual Trade
Cultural Links
Great Relationship with the EU
The Lingua Franca of International Business
Your Marketing Materials Understood Everywhere.
English
Stay in the Baltic States?
Low Cost
Comfort of your own
Culture Shock
Access to local Investor Funds
Staffing Issues
Home Sweet Home
A Smart Entry
When to Physically Move to USA
Your product is unspeakably cool
Established Revenue Streams
Investor who supports the move
Geographic
Language
Cultural
What are the Barriers to Entry?
Barrier:Geographic
Skype Dropbox Google Docs Bitrix software Join.me More
Essential Communications
Monster
Idealist.org
Writer Access
HH
Remote Staffing
Salary
Equity
Commission
Freelance Relationship
Internships
Compensation
Online Calculator
Multiple Clocks
Your Phone
Caffeine
Time Zones
Barrier: Language
Solutions
Study Study Study
Local English Teaching Organizations
Copywriters
Things that must be in Native English Your Website Your Business Plan Pitch Speeches
Can you use a Web Translator?
Barrier:Cultural
Avoid too much slang
No naughty language
Don’t be sexist or racist
Pay attention to current events
Solutions
Be Confident in Yourself
Internet Marketing Campaign
Keywords and the Importance of SEO
Visual Effects
HTML5
Contact Info
Hire a Copywriter
Your Website
A tool in your arsenal
Connected to your Website
Your Blog
Youtube and Vimeo
Social Media
A Process
Happy Hunting
and Good Luck!
David Roberts Email: [email protected] Cell: 1-507-923-6723 Skype: davero5 www.theothersideofthetracks.com