leveraging social media in credit unions

March 19, 2009

How Credit Unions Can Leverage the Power of Social MediaMatt Davis

Saturday, February 28, 2009

Who Am I?

✤ Director of Public Relations

✤ Members CU ($208 Million)

✤ Winston-Salem, NC

✤ Credit Union Warrior


Where Can You Find Me?


Where Can You Find Me?✤ Credit Union Warrior Blog

✤ MySpace.com

✤ Facebook.com

✤ Twitter.com

✤ Flickr.com

✤ LinkedIn.com

✤ Vimeo.com


Where Can You Find Me?


Where Can You Find Me?✤ OpenSourceCU.com

✤ Filene.org

✤ Banktastic.com

✤ WhatAreYouSavingFor.com

✤ EverythingCU.com

✤ 12Seconds.com

✤ Blah, Blah, Freakin’ Blah


Web2.0 Has Changed...



✤ ...how we spend our time




✤ ...how we get our news





✤ ...how we filter that news






✤ ...how we research companies







✤ ...how we make purchase decisions







✤ ...how we make purchase decisions

✤ ...how we connect with others


Sequel > The Original


Trends in Media


Where have they gone?


Mentions

Mentions of Blogs and Bloggers in 20Top National Magazines and Newspapers


2004 2005 2006 2007 20080

3,750

7,500

11,250

15,000

795

2,179

5,591

9,903

13,066

Mentions

Mentions of Blogs and Bloggers in 20Top National Magazines and Newspapers


Top Websites in the U.S.

*Alexa.com Feb. 2009*Alexa.com Feb. 2009Saturday, February 28, 2009


1. Google2. Yahoo!3. YouTube4. MySpace5. Facebook6. Windows Live7. Microsoft Network (MSN)8. Wikipedia9. EBay

10. Craigslist.org11. AOL12. Blogger.com18. Flickr25. WordPress.com26. New York Times43. Wal-Mart76. Bank of America99. USA Today

*Alexa.com Feb. 2009*Alexa.com Feb. 2009Saturday, February 28, 2009




*Alexa.com Feb. 2009



*Alexa.com Feb. 2009Saturday, February 28, 2009

Sound like anyone you know?

✤ Cooperative

✤ Collaborative

✤ Transparent

✤ Participatory

✤ Democratic

✤ Utilizes many free tools


Web2.0 Truth #1You HAVE to monitor the online discussion to protect your brand.


Unprecedented Consumer Power


Essential Tools


Essential Tools

✤ Google Alerts


Essential Tools

✤ Google Alerts

✤ RSS Readers

✤ Google Reader

✤ Bloglines

✤ In-Browser Aggregators


Essential Tools

✤ Google Alerts

✤ RSS Readers

✤ Google Reader

✤ Bloglines

✤ In-Browser Aggregators

✤ Twitter


Web2.0 Truth #2Blogs are an effective way to showcase your brand.


Verity CU

✤ Seattle, WA

✤ $390 million assets

✤ 26,000 members

✤ First ever F.I. blog


Verity Credit UnionSaturday, February 28, 2009

06/07 Accountability Report

Summary

Vancity CU

✤ Vancouver, BC

✤ $14 billion assets

✤ 400,000 members

✤ “Triple Bottom Line”

✤ People

✤ Profit

✤ Planet


ChangeEverything.caSaturday, February 28, 2009

Web2.0 Truth #3Transparency is in demand. So, be transparent.


“Ask Jack”

✤ Members CU



✤ 50,000 members

✤ Easing members’ minds


Members Credit UnionSaturday, February 28, 2009

The Boardcast

✤ UFirst FCU

✤ Plattsburgh, NY


✤ “...To provide a forum to dialogue with UFirst members on news and activities of the board, the credit union movement and the credit union world.”


UFirst FCUSaturday, February 28, 2009

Web2.0 Truth #4Members should feel like owners. Make them the stars.


Maine State CU

✤ Augusta, ME


✤ 25,000 members

✤ Local and familiar


Maine State Credit UnionSaturday, February 28, 2009

SF Fire CU

✤ San Francisco, CA


✤ Public product reviews


San Francisco Fire CUSaturday, February 28, 2009

Web2.0 Truth #5A social media campaign can build your brand, build community, and

increase sales.


What are you saving for?

✤ Members CU



✤ 50,000 members

✤ A community of savers


What are you saving for?Saturday, February 28, 2009

Young & Free

✤ Currency Marketing

✤ Common Wealth CU

✤ Texas Dow Employees CU

✤ South Carolina Federal CU

✤ Connect with the 19-25 crowd


Young & FreeSaturday, February 28, 2009

Web2.0 Truth #6Social media isn’t a one-size fits all solution.


Key Takeaways

✤ You must monitor the online conversation

✤ There is a social media solution for every budget

✤ Transparency and authenticity are key

✤ Have fun with it

✤ A bad initiative may be more harmful than staying on the sidelines

✤ Don’t hide from negative feedback


Thank you.

Matt DavisDirector of Public Relations

Members Credit Unioncreditunionwarrior.blogspot.com


leveraging social media in credit unions

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