leveraging social media for learning and development by tom gram and dan pontefract

$: Leveraging Social Media for Learning and Development by Tom Gram and Dan Pontefract$
1

Leveraging Social Media forLearning and Development

Tom Gram Global Knowledge

Dan PontefractTELUS

Webinar May 29, 2012

© 2010 Global Knowledge Training LLC. All rights reserved. 5/31/2012 Page 2FOR INTERNAL USE ONLY

About us

Tom Gram Senior Director,

Leadership and Business Solutions Global Knowledge Canada

Dan PontefractHead of

Learning and CollaborationTELUS

[email protected]

@dpontefract

danpontefract.com

ca.linkedin.com/in/danpontefract

[email protected]

@tomgram1

performancexdesign.wordpress.com

ca.linkedin.com/in/tomgram


Agenda

Social media and learning

4 ways to use social media for learning

Implementing social media for learning at TELUS

Q&A

2


Social Media for Learning and Development

Social Media Social Media

Share Share

DiscussDiscuss

NetworkNetwork

PublishPublishCreate Create

Research Research

Collaborate Collaborate


Informal Learning and Social Media

T

T

T

T

• Doing • Asking questions• Receiving feedback• Discussing• Observing • Collaborating• Researching • Refining skills • Coaching others

Expert

Novice

Time

T

T Formal training event

TELUS Definitions

3

TELUS Confidential7

Classrooms Are Not The Sole Answer

70 20 10

Michael M. Lombardo and Robert W. EichingerCenter for Creative LeadershipPrinceton University

The Career Architect Development Planner

• 70% - real life and on-the-job experiences, tasks and problem solving.

• 20% - feedback and from observing and working with role models.

• 10% - formal training.

TELUS Confidential8

TELUS Confidential9

TELUS Learning Definitions

Formal Informal Social

An exchange of ideas or information characterized by friendly interaction, providing supplemental understanding via personal & professional networks.

A learning opportunity without ceremony, atypical to formal learning, providing guidance, expertise or acumen on the go.

A self contained learning event, typically scheduled & tracked, providing a comprehensive, logical approach to a topic.

Learning is a connected, collaborative and continuous process.

4

TELUS Restricted and Confidential10

Connected Learning

Model

Connected Learning


Challenges and Opportunities of Social Media for Learning

• Formal learning processes• Roles, skills and knowledge • Top down needs• Measurement and

evaluation• Event mindset

Challenges

• Continuous learning• Impact and reach • Support informal learning • New skills and knowledge • Connect formal and

informal • 70-20-10

Opportunities


Agenda




Q&A

5


4 Ways to Use Social Media for Learning

Formal

Communities of Practice (CoP)

Structured communities used to discuss, share and learn topics of common interest

AugmentedFormal Learning

Social Media tools made available in conjunction with formal learning programs (e-learning or classroom)

T

Collaborative Learning

Collaborative and social learning activities are an integral part of a formal learning program

T

Informal

Learning in the Workflow

Social business tools used in the accomplishment of work tasks



1 of 11 TELUS Leadership Values Attributes

Connected Learning Options

6



Augmenting Formal Learning

Facilitated discussions and chat

Ask the expert

Polls

Post resources: videos, documents, photos

Link to blogs, articles and bookmarks

Leverage existing communities

Instructional design

Activity design using social media tools

Social media content posting

Facilitation using Social Media tools

Role of the Learning ProExamples

7


Collaborative On-Line Learning Programs

Instructional design

Collaborative learning activities

Social media resource development

Facilitation using social media tools

Resources: videos, documents, photos

Assignments and scheduled activities

Facilitated discussions and chat

Scheduled webinars

Group case studies

Pre and post work

Links

Learner

Learner

Instructor Instructor

Learning

Activities

Learning

Activities

Content Content

PeersPeers

Role of the Learning Pro

Examples

2

Live Webcast Live Buzz-blogging Habitat Videos

8


Communities of Practice

COP Design and Implementation

Developing seed content

Fostering participation and activity

Social media coaching

Facilitation using Social Media Community tools

Knowledge curator

Forums and discussions

Live chats

Invited guests

Links to blogs, articles, bookmarks

Locate experts

Wiki document creation

Shared bookmarks

Activity catalysts

Sustainment vehicle

Examples Role of the Learning Pro

9


Social Media and Learning in the Workflow

Social business platforms

Connecting individuals in productive, efficient ways

Breaking boundaries and better aligning actions to needs

Insight to anticipate and address opportunities

Fostering participation and activity

Coaching in the use of social media tools

Help teams capture knowledge

Help teams learn from experience

Examples Role of the Learning Pro



10



Attending the Senior Leadership Forum this week


Agenda




Q&A

11

TELUS Implementation & Results

TELUS Confidential32

Implementing Social – Not a Big Bang

<2008 2009 2010 2011

• Wikis & Blogs (Confluence)• Instant Messaging (Office Communicator)• Web Presentation (Live Meeting)• Video Sharing (Home Grown)

• Micro-Blogging (ShareTronix)• Video Meetings (Telepresence)• Idea Generation (Home Grown)• WebJams (Confluence)

• Profiles & Content (SharePoint 2010)• Virtual Worlds (Avaya web.alive)• Federated LMS (TBD)

• Intranet (BEA)• ERP (SAP)• Web Presentation (Net Meeting)• Grassroots Wikis (Media Wiki)

Tech

nolo

gyB

ehav

iour

s

• Learning 2.0 Framework• Fair Process• Flexible Work Styles

• TELUS Leadership Philosophy• Tight-Loose Culture• Customers First

• Habitat Social Common Brand• Learning 2.0 = Connected Learning• Engagement soars

• 53% Engagement


Common Brand on Social

12


Leadership & Learning Linkage

Leadership

Learning

FormalInformalSocial

FormalInformalSocial


Latest Results

Employee Engagement2007 – 53%2011 – 70%

Learning Driver2007 – 55%2011 – 70%

40% of TELUS actively

participate in social learning

70% of TELUS has seen a

return on their performance

due to FIS

70% of TELUS actively

participate in formal &

informal learning

Blogs and Wikis

>60,000 pages

>20,000 comments

User Generated Videos

>750 unique videos uploaded

>10,000 views

Micro-Blogging

>13,000 team members

> 25,000 original posts + >100,000 comments


Connecting Formal, Informal and Social

13


Questions

Tom Gram Senior Director,

Leadership and Business Solutions Global Knowledge Canada

Dan PontefractHead of

Learning and CollaborationTELUS

[email protected]

@dpontefract

danpontefract.com

ca.linkedin.com/in/danpontefract

[email protected]

@tomgram1

performancexdesign.wordpress.com

ca.linkedin.com/in/tomgram

Thank You

leveraging social media for learning and development by tom gram and dan pontefract

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