2

WHAT IS SOCIAL MEDIA

Social media refers to the means of interactions among people in

which they create, share, and/or exchange information and ideas in

virtual communities and networks.

4

WORLDWIDE INTERNET STATS

300 Mn700Mn1.35 Bn 284 Mn313 Mn

3.1 Bn

11 hrs on

Digital Media11.5%YOY 1.2 Bn Websites

22% on Social

5

INDIA STATS

300 Mn70Mn112 Mn

287 Mn

8hrs on

Digital Media30%YOY

22%

Penetration

20% on Social

40 Mn30 Mn

3Hrs / 77 times

6

SO WHY SOCIAL?

Reach Engagement

7

HOW DO WE LEVERAGE IT

1 KNOW YOUR TARGET AUDIENCE

2 PICK THE RIGHT PLATFORM

3

4 KNOW WHEN TO POST

5 LISTEN

CREATE APPEALING CONTENT

8

KNOW YOUR TARGET AUDIENCE

2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

Customer BrandRelevance

AGE

SEX

CULTURAL GROUP

LIFESTYLE

PASSION

MOTOROLLA

9

PICK THE RIGHT PLATFORM

WHERE DOES YOUR AUDIENCE RESIDE?

10

CREATE APPEALING CONTENT

CONTENT TO FOCUS ON POINTS OF RELEVANCE

DIFFERENT CONTENT FORMATS HAVE DIFFERENT RANKS

ADWEEK

EMARKETER

OREO

11 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

OREO DAILY TWIST

12

LIFE OF A POST IS HALF AN HOUR

ENGAGEMENT GIVES LONGEVITY

FACEBOOK PROVIDES ‘INSIGHTS’

OTHER PLATFORMS WILL NEED EXPERIMENTATION

SHOPPING HABITS OF MOTHERS

KNOW WHEN TO POST

13

SOCIAL MEDIA HAS PROVEN THE GREAT EQUALISER

BROADCAST MESSAGE IS DEAD

PEOPLE WANT TO BE HEARD

NEED TO LISTEN AND RESPOND SWIFTLY

COFFEE SHOP

VISHAL GONDAL

XIAOMI

LISTEN

14

KFC INDIA

2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.