leveraging social media
DESCRIPTION
http://zoetica-training.wikispaces.com/TRANSCRIPT
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LEVERAGING SOCIAL MEDIA: BECOMING A
NETWORKED ARTS NONPROFIT
Twitter Cohort GroupConference Call 2: June 6, 2011
Track 1: Beginner
Beth Kanter and Julie Pippert, Zoetica
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Agenda
Roll Call (5 minutes)Wiki Questions (5 minutes)Twitter Experiment: Art of Tweeting (20 minutes)Peer Assist (25 minutes)Reflection and Next Call
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Roll Call: Phone/Voice
When I call your name, Unmute by *7, say hello and Mute by *6
Type into the chat: Last month we shared some tips on articulating a SMART Twitter objective, identifying the audience, and designing your profile. What did you put in practice?
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http://zoetica-training.wikispaces.com/Participants+Track+1
Wiki: Remember Your Journals
Reflections to add:
What did you do?What did you learn?What is not yet clear?
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A reminder about where to get “just in time” help ….
http://zoetica-training.wikispaces.com/help
http://www.facebook.com/Beth.Kanter.Blog
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The Art of Tweeting
Steps 3 and 4http://zoetica-training.wikispaces.com/twitter
Who will Tweet?What will you Tweet?Writing Great TweetsListen and find people to followWork Flow
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Who Will Tweet?
Nonprofit Brand
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Artistic Director
Who Will Tweet?
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Executive Director
Who Will Tweet?
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Staff person
Who Will Tweet?
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• Tweet relevant valuable information (not your organization)
• 1 out of every 10 Tweets about your organization• Introduce followers to each other• Promote on other channels• Use #hashtags • Reply instead of post• Say something provocative or funny• Ask questions
What To Tweet
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Omit Needless Words Describe, Simplify, Avoid
One thought per Tweet
Writing Great Tweets
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Type into the Chat: What makes this a great Tweet?
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What about this Tweet?
Type into the Chat: What makes this a great Tweet?
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“Reply to any direct questions you get. To not do so is to miss the point of the Twitter altogether.”
– Jo Johnson, marketing manager
Source: Marc Van Bree
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Twitter for Us - Part II 16
Basic Searching
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#2amt
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Type into the chat: What phrases, keywords, or hashtags do you need to search for?
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Download spreadsheet of your followers and get to know them
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Find specific people to follow or search profiles based on your keywords
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Use Twitter List Feature To Keep Them Organized
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Search
Scan
ReplyCompose
Office Minutes
Twitter – 15 Minute Work Flow
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Get Organized!
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Peer Assist
*6 mute*7 unmute
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Reflection and Closing
• One minute of silence• Type into Chat: What is one thing you are going to do for your Twitter experiment before we meet again?
Check out the Twitter experiment on the wiki: http://zoetica-training.wikispaces.com/twitterHomework: Step 4/5Notes on the Wiki, Next Meeting July 11th