leveraging local presence cca march 2015. who we are
TRANSCRIPT
Leveraging Local PresenceCCA March 2015
Who We Are
Our Audiences
Well-Rounded PR Program
• Press releases + Advertorials
• Community Awareness Campaigns
• Sponsorships + Events
Press releases with great photos…
Photos are essential to storytelling and good placement!
Advertorial Series
• Educate • Promote
• 100% Control of the message
Customer Care Department: Local Heroes
Community Awareness Campaigns
High School Basketball Halftime Shows
Sponsorships—infused with CREATIVITY
Summer Concert Series at The Lion’s Den
Fun Bus Bar Crawl on St. Paddy’s Day
BINGO & CORNHOLE Leagues at popular local hangouts
Scholarship Challenge
Events: Boots on the ground
Events: Boots on the ground
Tips for Leveraging Local Presence
• Capture GREAT photos of your brand at local events for press and social media
• Meet with directors from local charities and chambers to brainstorm “fresh ideas” for community events & fundraisers
• Infuse Sponsorships + Events with creativity, color, and interactive fun