leveraging cmc milestones presentation by constantinos

2014 ICMCI Conference, Seoul, Republic of Korea

Leveraging Your CMC Journey Milestones

Gaining Value & Getting Business

Constantinos Stavropoulos CMC


Not Long Ago … 2007

Decision to Differentiate


And the CMC Journey Begun

Quest for Certification


Heading for “Ithaca”

2007: Quest begins

2008-2010: Professional Member

2011: CMC Certification

2012: Building CMC Awareness

2013: ICMCI Appointment

2014: IMC USA Appointments

CMC Recertification

2015… Serving the Profession


Heading for “Ithaca”

“When you set out for distant Ithaca,

fervently wish your journey may be long –

full of adventures and with much to learn…”


IMAGINE … Landscape of Ashes


THINK …The Challenge

One and Only CMC

Sole IMC ‘ambassador’

IMC national support?

Local Chapter help?

CMC colleagues nearby?

Revenues halving X2

Downsizing practice X2

Facing extinction – every day


Outcome?

Guess


CALCULATE …The Outcome

Revenue Contributions: From 12% (2011) to 15% (2012) to 24% (2013)

�Positive Return on Investment (7 years) till end 2013

� Investment in IMC USA ≈ 2.5% of revenues(membership dues, webinars, conferences)

�ROI Membership Value > 125%

‘Reciprocal Appreciation’ Business Awarded / Membership Investment

“Received Reciprocal Appreciation” Business


HOW Did This Happen?


SEE …The Solution

Leveraging Your CMC Journey Milestones


Leveraging Hidden CMC Value

• Applying for Certification

• Getting Certified

• Building Awareness

• Being Appointed to Serve

• Applying for Re-Certification

• Getting Re-Certified

• Serving the Profession


Humbly Broadcasting

Humbly “Spread the News” when:

� Applying for Certification

� Getting Certified

� Building Market Awareness

� Being Appointed to Serve

� Applying for Re-Certification

� Getting Re-Certified

� Serving the Profession


Genuinely Thanking

THANK ALL WHO HELP when:

• Applying for Certification

• Getting Certified

• Building Market Awareness

• Being Appointed to Serve

• Applying for Re-Certification

• Getting Re-Certified

• Serving the Profession


Discover Hidden CMC Value

“Not asking for business and being awarded with business”


DON’T ASK For Business

HUMBLY

Broadcast

Your

Milestones

GENUINELY

Express

Your

Gratitude


And You Will Be Awarded Business

“… at every stage bear Ithaca in mind.

The arrival there is your appointed lot.”


Your CMC ‘Ithaca’

Ithaca - Sean Connery & Vangelis

Always Bear CMC “Ithaca” In Mind


Always Bear CMC “Ithaca” In Mind

Ithaca - Sean Connery & Vangelis

Open Video Hyperlink


See You Again on Our Way to CMC ‘Ithaca’

감사합니다

Thank You! gamsahabnida

Constantinos A. Stavropoulos CMCFounder, InnoValue

Email: [email protected]

LinkedIn: constantinosstavropoulos

Skype: c.stavropoulos

Tel: +30 210 7454367,

Cell: +30 6944 440136

http://www.innovalue.gr

leveraging cmc milestones presentation by constantinos

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