Strategic Management Texas A&M University MGMT 466

Dr. Victoria Buenger Spring 2016

415E Wehner 845-4851

Office Hours: Tuesdays and Thursdays, 12:30-2:00 and by appointment

Course ScheduleHomeSyllabusCourse Schedule

DATE TOPICS AND READINGS REQUIREMENTS

Tuesday, January 19

Introduction and Course Overview

Read: Why the Gifted Can't Weigh That Giraffe

Syllabus

Student-Led Learning

Assessment of Student-Led Learning

Please bring a name tent to put on the table during class discussion. Continue to display it each class period until you are sure everyoneknows your name,

Thursday, January 21

MODULE ONE: STRATEGY AND GENERAL MANAGEMENT

Models of Strategy

Read: Excerpts from the Art of War by Sun Tsu

Read: How a Small Business Becomes a Big Business from the New Your Times, December 22, 2010

Module 1 Outline

Remember your name tent for class discussion.

Come ready to discuss agency problems and classroom maintenance.

Don't forget your Syllabus Quiz!

Monday, Januay 25 5:00 p.m. Last day for adding and dropping course for the spring semester.

Tuesday, January 26

Mission, Business Definition, and General Management

Notes: Corporate Mission Statement

Notes: Managerial Work Characteristics

Supplemental Reading (for your own benefit):

CEO Email

Syllabus Quiz due by 5:00 p.m.

Thursday, January 28

Function of the Chief Executive

Notes: The General Manager's Job

Read Minicase: John Little

Mission Statement Homework due at the beginning of class (doublechecks)

In-class Contribution

Tuesday, February 2

In-Basket Exercise

Purchase, download, and Read: Yellowtail Marine

Supplemental Reading (for your own benefit):

Time Management Skills Checklist

Prepare to Discuss Yellowtail

Prioritize In-Basket Items

Be prepared to discuss your recommended action and rationale.

Thursday, February 4In-Basket Exercise (continued)

Supplemental Reading: CEO Ethics

In-class Contribution

Tuesday, February 9

MODULE TWO: THE EXTERNAL ENVIRONMENT

Tools for Performing External Analysis

Read: Industry Analysis

Read: Digging Baby Carrots

Yellowtail Marine Homework due at the beginning of class (doublechecks)

Module 2 Outline

Thursday, February 11

Industry Analysis

Introduction: Industry Analysis Brief and Internal and Competitor Analysis Briefs

Guidelines for Written Work

Begin advertising for team members

Industry Analysis Brief assigned

Tuesday, February 16Industry Analysis (Continued)

Conclude advertising for team members. Form teams.

Thursday, February 18Industry Analysis (Continued)

Read: WalMart and Its Supplier

Friday, February 19 Last day to apply for all degrees to be awarded in May without a late fee.

Tuesday, February 23Case Analysis

Purchase, download, and Read: Cola Wars Continue: Coke and Pepsi in 2010

Case Study Question for Coke and Pepsi due at the beginning of class(double checks)

Thursday, February 25 Case Analysis (continued) In-class Contribution

Tuesday, March 1Strategic Groups

Read: Strategic Groups

Thursday, March 3 No class. Work on Industry Analysis Brief.

Monday, March 7 Mid-semester grades due in Office of the Registrar, by noon.

Tuesday, March 8

MODULE THREE: INTERNAL ANALYSIS--CREATING VALUE?

Read: Internal Analysis

Read: Research in MotionRead: BoppyRead: Necco

Module 3 Outline

Thursday, March 10 Value Chain Analysis

Handout: Generic Value ChainHandout: Retail Grocery Stores Value Chain

Read: The Value Chain

Industry Analysis Brief due at the beginning of class

Guidelines for Written Work

Internal and Competitor Analysis Brief assigned

March 14-18(non-class days)

No Class. Spring Break.

Tuesday, March 22Business Models That Build Competitive Advantage and Sustainability

Read: Nabisco

In-class Contribution

Thursday, March 24 Exam 1 ( Modules 1, 2, and 3) Study Guide for Exam 1

Tuesday, March 29

MODULE FOUR: BUSINESS-LEVEL STRATEGIES

Business Definition and Generic Strategies

Read: Generic Strategies

Supplemental Reading (for your own benefit): The Price Is Right

Module 4 Outline

Thursday, March 31Strategy in Practice Comparing Business Models in Aggieland due at the beginning of class

(double checks)

In-class contribution

Tuesday, April 5 Competitive Tools

Read: Competitive Tools

Read: UPS & FedEx

Thursday, April 7Competitive Dynamics

Read: Competitive Dynamics

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Supplemental Reading (for your own benefit): Game Theory

Preregistration for 2016 summer and fall semesters begins.

Tuesday, April 12

MODULE FIVE:CORPORATE-LEVEL STRATEGIES

Concentration and Vertical Integration

Read: Concentration and Vertical Integration and Transfer Pricing

Module 5 Outline

Internal and Competitor Analysis Brief due at the beginning of class

Guidelines for Written Work

Thursday, April 14Diversification

Read: From Competitive Advantage to Corporate Strategy

Tuesday, April 19

Cooperative Strategies

Read: Cooperative Strategies

· Last day for all students to drop courses with no penalty (Q-drop).· Last day to change Kinesiology 198/199 grade type.· Last day to officially withdraw from the University.

Thursday, April 21Entry and Exit Strategies

Read: Entry and Exit Strategies

Tuesday, April 26Global Strategy

Strategy in the Global Environment

Thursday, April 28 Exam 2 ( Modules 4 and 5) Study Guide for Exam 2

Thursday, May 5 Final Exam 3:00-5:00 (Section 510)

Tuesday, May 10 Final Exam 1:00-3:00 (Section 513)

Questions, comments, compliments, complaints? Email Dr. Buenger at vbuenger@mays.tamu.edu .

This website is for the use of currently enrolled MGMT 466 students only.

All pages appearing on the http://people.tamu.edu/~v-buenger website are © Victoria Buenger. All rights reserved.

Website design by Margaret D. Hill.

Last update: January 11, 2016

Course_Schedule_466_Spring_2016 file:///Users/eb31917/Dropbox/MGMT 466/Course_Schedule.html

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