Strategic Management Texas A&M University MGMT 466
Dr. Victoria Buenger Spring 2016
415E Wehner 845-4851
Office Hours: Tuesdays and Thursdays, 12:30-2:00 and by appointment
Course ScheduleHomeSyllabusCourse Schedule
DATE TOPICS AND READINGS REQUIREMENTS
Tuesday, January 19
Introduction and Course Overview
Read: Why the Gifted Can't Weigh That Giraffe
Syllabus
Student-Led Learning
Assessment of Student-Led Learning
Please bring a name tent to put on the table during class discussion. Continue to display it each class period until you are sure everyoneknows your name,
Thursday, January 21
MODULE ONE: STRATEGY AND GENERAL MANAGEMENT
Models of Strategy
Read: Excerpts from the Art of War by Sun Tsu
Read: How a Small Business Becomes a Big Business from the New Your Times, December 22, 2010
Module 1 Outline
Remember your name tent for class discussion.
Come ready to discuss agency problems and classroom maintenance.
Don't forget your Syllabus Quiz!
Monday, Januay 25 5:00 p.m. Last day for adding and dropping course for the spring semester.
Tuesday, January 26
Mission, Business Definition, and General Management
Notes: Corporate Mission Statement
Notes: Managerial Work Characteristics
Supplemental Reading (for your own benefit):
CEO Email
Syllabus Quiz due by 5:00 p.m.
Thursday, January 28
Function of the Chief Executive
Notes: The General Manager's Job
Read Minicase: John Little
Mission Statement Homework due at the beginning of class (doublechecks)
In-class Contribution
Tuesday, February 2
In-Basket Exercise
Purchase, download, and Read: Yellowtail Marine
Supplemental Reading (for your own benefit):
Time Management Skills Checklist
Prepare to Discuss Yellowtail
Prioritize In-Basket Items
Be prepared to discuss your recommended action and rationale.
Thursday, February 4In-Basket Exercise (continued)
Supplemental Reading: CEO Ethics
In-class Contribution
Tuesday, February 9
MODULE TWO: THE EXTERNAL ENVIRONMENT
Tools for Performing External Analysis
Read: Industry Analysis
Read: Digging Baby Carrots
Yellowtail Marine Homework due at the beginning of class (doublechecks)
Module 2 Outline
Thursday, February 11
Industry Analysis
Introduction: Industry Analysis Brief and Internal and Competitor Analysis Briefs
Guidelines for Written Work
Begin advertising for team members
Industry Analysis Brief assigned
Tuesday, February 16Industry Analysis (Continued)
Conclude advertising for team members. Form teams.
Thursday, February 18Industry Analysis (Continued)
Read: WalMart and Its Supplier
Friday, February 19 Last day to apply for all degrees to be awarded in May without a late fee.
Tuesday, February 23Case Analysis
Purchase, download, and Read: Cola Wars Continue: Coke and Pepsi in 2010
Case Study Question for Coke and Pepsi due at the beginning of class(double checks)
Thursday, February 25 Case Analysis (continued) In-class Contribution
Tuesday, March 1Strategic Groups
Read: Strategic Groups
Thursday, March 3 No class. Work on Industry Analysis Brief.
Monday, March 7 Mid-semester grades due in Office of the Registrar, by noon.
Tuesday, March 8
MODULE THREE: INTERNAL ANALYSIS--CREATING VALUE?
Read: Internal Analysis
Read: Research in MotionRead: BoppyRead: Necco
Module 3 Outline
Thursday, March 10 Value Chain Analysis
Handout: Generic Value ChainHandout: Retail Grocery Stores Value Chain
Read: The Value Chain
Industry Analysis Brief due at the beginning of class
Guidelines for Written Work
Internal and Competitor Analysis Brief assigned
March 14-18(non-class days)
No Class. Spring Break.
Tuesday, March 22Business Models That Build Competitive Advantage and Sustainability
Read: Nabisco
In-class Contribution
Thursday, March 24 Exam 1 ( Modules 1, 2, and 3) Study Guide for Exam 1
Tuesday, March 29
MODULE FOUR: BUSINESS-LEVEL STRATEGIES
Business Definition and Generic Strategies
Read: Generic Strategies
Supplemental Reading (for your own benefit): The Price Is Right
Module 4 Outline
Thursday, March 31Strategy in Practice Comparing Business Models in Aggieland due at the beginning of class
(double checks)
In-class contribution
Tuesday, April 5 Competitive Tools
Read: Competitive Tools
Read: UPS & FedEx
Thursday, April 7Competitive Dynamics
Read: Competitive Dynamics
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Supplemental Reading (for your own benefit): Game Theory
Preregistration for 2016 summer and fall semesters begins.
Tuesday, April 12
MODULE FIVE:CORPORATE-LEVEL STRATEGIES
Concentration and Vertical Integration
Read: Concentration and Vertical Integration and Transfer Pricing
Module 5 Outline
Internal and Competitor Analysis Brief due at the beginning of class
Guidelines for Written Work
Thursday, April 14Diversification
Read: From Competitive Advantage to Corporate Strategy
Tuesday, April 19
Cooperative Strategies
Read: Cooperative Strategies
· Last day for all students to drop courses with no penalty (Q-drop).· Last day to change Kinesiology 198/199 grade type.· Last day to officially withdraw from the University.
Thursday, April 21Entry and Exit Strategies
Read: Entry and Exit Strategies
Tuesday, April 26Global Strategy
Strategy in the Global Environment
Thursday, April 28 Exam 2 ( Modules 4 and 5) Study Guide for Exam 2
Thursday, May 5 Final Exam 3:00-5:00 (Section 510)
Tuesday, May 10 Final Exam 1:00-3:00 (Section 513)
Questions, comments, compliments, complaints? Email Dr. Buenger at [email protected] .
This website is for the use of currently enrolled MGMT 466 students only.
All pages appearing on the http://people.tamu.edu/~v-buenger website are © Victoria Buenger. All rights reserved.
Website design by Margaret D. Hill.
Last update: January 11, 2016
Course_Schedule_466_Spring_2016 file:///Users/eb31917/Dropbox/MGMT 466/Course_Schedule.html
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