Transport for London

Leon DanieLsManaging DirectorSurface Transport

Transport for London11th FLoor, Zone R4Palestra197 BLackfriars RoadLondon SEI 8NJ

[eondanieLstfl.gov.uk

www.tfl.govuk

Our responses to your questions are as follows:

1 New Bus For London marketing costs

The campaign materials for the New Bus for London have been designed toraise awareness and understanding of the features of the new bus and will bescaled back once the bus becomes more familiar to passengers and isintroduced onto more routes. This is in line with the approach we use tosupport the introduction of all new pieces of public transport infrastructure. Thecampaign itself is route-specific, targeting members of the public in proximity tothe route. It comprises a pie-launch phase, four weeks prior to the buses beinglaunched on the route, and a launch phase once the bus has entered service.

Costs incurred to date cover both route 24 and elements of route 11.Materials:

• Posters on both commercial sites and sites that TfL has free accessto. These sites are route-specific.

° Mobile media, targeting residents along the routes and people inproximity to the routes being served by the New Bus for London.

• Door drop mailing of postcard to residents within ¼ of a mile of route24. This activity will not be carried out for route 11.

• Additional distribution of postcard in local shops, bars and othervenues along route 24. This activity will not be carried out for route11.

• Emails to users of the routes using TfL’s database

Valerie Shawcross CBE AMChair of the Transport CommitteeLondon AssemblyCity HallThe Queen’s WalkLONDON SE1 2AA

13 August 2013

Dear

Thank you for your letterCommittee.

of the 3 July 2013, on behalf of the Transport

MAYOR OF LONDON

• Metro ads on TfL’s daily travel page

Costs to date:

• Media -£97,147

• Design, print and production -£66,055

• Total-fl63,202

For Route 24 a total of 141,000 postcards were produced and this element ofthe total marketing campaign costs to date was £30,229.

2. The bus stop in Lupus Street.

I am pleased to report that a new and fully accessible bus stop has beenopened in Lupus Street.

This replaces the stop outside Tesco’s which had to be removed at short noticeafter being damaged by a delivery vehicle. When my staff and those from theborough reviewed the incident, they identified that the stop itself was oftenblocked by vehicles servicing the shops, meaning the buses could not accessthe kerb. A new location 5Cm away was identified for the stop which has beenmarked out, allowing the buses to access the kerb properly and making it fullyaccessible.

This has taken a bit longer than we would have liked (largely due to gettingpermission to re-position some parking spaces) but I hope you will agree thatthe new location of the stop is far better than the previous one.

3. Bus Spider Maps for Major Hospitals

I do think this is an excellent idea and we will progress it. You may also wishto know that we are working with a number of hospitals and health centres toprovide real-time bus arrival information on screens within their reception areasfor patients, staff and visitors. In addition to having the spider maps on our ownwebsite, we could also show them at these locations.

I hope these answers are useful. I understand that John Barry has met withLaura and provided her with more information for your report. If there isanything fu her you need from us, please let me know.

Yours incerely

on DanielsManaging Director, Surface Transport

MAYOR OF LONDON