let’s not get web wrong - opportunities within indian web
DESCRIPTION
This is presentation by AjiNIMC (Founder, TechShu and SEOforClients.com) at BCET during eWeek (Entrepreneurship Week - India, Feb 6-13, 2010)TRANSCRIPT
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Opportunities within Indian Web
Aji Issac MathewFounder, TechShu.com & SEOforClients.com
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Let’s not get web wrong• It is not just for content• It is not only about websites• It is not only about global solutions• It is not only about PCs•And a lot other things by which you limit web
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It is also about• Web products• Web (Networked)• Beyond PC
(Mobile/HandHeld devices)
• Community• Faster & Easy
Transaction• Recommendation/Info
analysis
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Understand Web for Web Innovations
• Connected (Amazingly, do we have another network like web)
• Technology Layer / Interface Layer (both optional)
• On-demand / Pushy (both options)• Easy to Use• Search across Web• Growing / Will it ever Die? • Sharing is Easy, Easier and Easiest
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Crazy buzzer
• It spreads much faster, making..breaking companies/ideas/..
• Easy to create buzz
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Web is Gold rush
• Jeff Bezos, Amazon
Web …. is like 1802 Hurley washing machine
Let’s forget Gold for this presentation and focus on 1802 Hurley washing machine
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Where is the scope of innovation?
• Filling gap – fulfilling needs & wants, providing solutions (that was previously difficult to solve)
• Improving existing solutions• Understanding new problems & solving it• Tech stuffs has low life cycle• Local• Awareness• Welfare, Gov, School/College, consumer,
everywhere.
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Secret/Myths
• Cost?• Technology?• Knowledge intense?• Right time? Not for
students?
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India Disadvantage
• Low access to Mentors• Funds (no/ may be)• Low Tech community• Low innovation at Corporate level (its
changing)
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India Advantage
• Undiscovered Local problems
• Successful online business models (Offline / US )
• Low cost• Plenty, Plenty and
Plenty of Gold
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Setting up a web solution
• Identify the Problem & Solution
• Requirement:– Website (Interface)– Backend– Promotion – Extending the website
(Devices/web platforms like FB)
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• Website– Domain– Hosting– CMS (open source Wordpress, joomla, drupal)– JS/CSS/HTML
• Backend– PHP / DotNet / C / Python / Perl– MySQL/Any DB– API & more …
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• Promotion– Search Engine (Organic & PPC)– Paid Ads (PPC & Others)– Affiliate marketing– Social Media– Brokers / Reviews– Best Promotion (Viral / Integrated, informational)
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In Kolkata
• Startup Saturdays• OCC• TIE• Seeders• Many more ….
Come, discuss, get mentors, get funds, get incubators, get support & GROW
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Q & A
Thanks,Aji Issac (AjiNIMC)Founder, SEOforClients.com & TechShu.com
www.LPIIT.com - Making you ready for IT, practical classes
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