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let’s make low income people save more

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Whapp Now Team

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Page 1: Let’s make low income people save more

Whapp Now Team

Page 2: Let’s make low income people save more

Set up mind set with creativity exercises

Our team members are T-shape

HCD mind set

Page 3: Let’s make low income people save more

5 analogous situation, even though we thought there were almost none

The team is composed of positive deviants in

saving behavior

Let’s make low income people save more

The bible on low income people’s behavior

Page 4: Let’s make low income people save more

How might we provide low income people with more

flexible savings account

Brainstorming rules Brainstorming rules!!!

Idea ate! Ideal ate!

Page 5: Let’s make low income people save more

User experience and what to prototype

Grandpa, tell me a story

The selected idea (see next slide)

Page 6: Let’s make low income people save more

Our solution: A saving accounts associated to the discount card of low-price supermarkets (e.g. Minipreço, Portugal). The account holds 10 to 20% of the each purchase. After a fixed amount has been reached or after a fixed period, the savings can be used for purchase in the supermarket.

1st prototype: A story. Other types (exc. diagram) weren’t suitable due to bureaucracies with supermarkets Link: 1st prototype

http://singularmexicandreamer.wordpress.com/2013/09/05/melhorar-a-nossa-poupanca/
http://singularmexicandreamer.wordpress.com/2013/09/05/melhorar-a-nossa-poupanca/
Page 7: Let’s make low income people save more

Improving the 1st prototype

It needs more incentives e.g. buy with discounts

It should include other people not only low income

It couldn’t compete with bank products

It should allow to buy in other shops

People might not trust a supermarket

Et al A free coffee for a small interview

Page 8: Let’s make low income people save more

Full size view: Link: Final prototype

http://www.slideshare.net/Timetruck/joined-document-26107337
http://www.slideshare.net/Timetruck/joined-document-26107337
Page 9: Let’s make low income people save more

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