let's do kano analysis of swanseacon 2016
TRANSCRIPT
Dave Grant – September 12, 2016
LET’S DO KANO ANALYSIS OF SWANSEACON 2016
I FEEDBACK💓Please tweet me at @seize_the_dave; use #SwanseaCon
ABOUT ME
• Software Development > 17 Years• Agile > 8 Years• Software Developer → Scrum Master → Product Owner•Work in Cardiff for Sorenson Media•Organiser at South Wales Agile Group
AGILE PRODUCT DEVELOPMENT
Building the Right Product
Build
ing
the
Prod
uct R
ight
Right
Wrong Right
Business Failure Success
Maintenance Nightmare💩
ACTIVITY: 3 MINS
•With your table:• What’s your name?• How did you get here?• What have you enjoyed so far about SwanseaCon
2016?
TABLE ICE BREAKER
INTRODUCTION TO KANO MODEL
• Professor Noriaki Kano• 1980s• Product Development• Customer Satisfaction
KANO MODEL
Satisfaction
Presence
CUSTOMER SEGMENTS
BASIC FEATURES
Wheels
KANO MODEL: BASIC FEATURES
Satisfaction
Presence
Basic
PERFORMANCE FEATURES
KANO MODEL: PERFORMANCE FEATURES
Satisfaction
Presence
Basic
Performance
EXCITER FEATURES
KANO MODEL: EXCITER FEATURES
Satisfaction
Presence
Basic
PerformanceExciters
INDIFFERENT FEATURES
KANO MODEL: INDIFFERENT FEATURES
Satisfaction
Presence
Basic
PerformanceExciters
Indifferent
ACTIVITY: 10-15 MINS
• Think about your time at SwanseaCon 2016• Think about other conferences too•Write down each feature on a large post-it•Group features on wall• Elect one team member to help prioritise
PLANNING SWANSEACON 2017
DEFINING FEATURES
DEFINING FEATURES
•Use Clear Language• Scalable• Use <adjective> <noun>, e.g. Fast WiFi, Strong
Coffee• Present• Use <noun>, e.g. Map in Program Guide
KANO SURVEY
KANO SURVEY
Functional form:•How do you feel if you have this feature?• e.g. How do you feel if you have strong coffee?
Dysfunctional form:•How do you feel if you do not have this feature?•Not necessarily complete absence• e.g. How do you feel if you have normal strength
coffee?
QUESTIONS
KANO SURVEY
• I like it• I expect it• I am neutral• I can tolerate it• I dislike it
ANSWERS
ACTIVITY: 10 MINS
• In groups•Work through top 10 features on the board• Take it in turns to come up with questions• Individually record your answers on the sheet provided
WRITE QUESTIONS
REVERSE & QUESTIONABLE
FEATURES
Speed Limiter
Speed Limiter
ACTIVITY: 5 MINS
• Classify each of your answers•Write down classification on sheet provided
CLASSIFY ANSWERS
ANSWER MATRIX
Like It Expect It Neutral Tolerate It Dislike It
Like It Q E E E PExpect It R I I I BNeutral R I I I BTolerate It R I I I B
Dislike It R R R R Q
Func
tiona
lDysfunctional
ACTIVITY: 10-15 MINS
• For each feature, move yourself to the right place• Count and record numbers on the board•Were the results what you expected?
COMPARE RESULTS
DECAY OVER TIME
KANO MODEL: DECAY OF FEATURES
Satisfaction
Presence
Basic
PerformanceExciters
Indifferent
Decay
TIPS
• Limit yourself to about 20 questions to avoid fatigue•Understand the segment you’re surveying•Make your questions are clear; about single features• Refer to the benefit a feature delivers• Consider a demo instead of questions
QUESTIONS?@[email protected] / [email protected]: http://bit.ly/kano-swanseacon-2016