1. Let's All Be Different People Readers, Writers, and Publishers in an Internet Age

2. Warning! Jeremiad ahead 3. Its getting very complicated out there 4. Problem The publishing industry has a chronic aversion to facts, research, and statistics. 5. The Social Media Fantasy 6. Reality is different from our made up fantasy How is it different? We dont know 7. What do we know? 8. Allen Curve 9. Money & Marketing 10. Seth Godin http://sethgodin.typepad.com/seths_blog/2008/01/blogs-and-self.html Last month, I posted excerpts from my new book. I also wrote a glowing post about Garr's new book on presentations. Guess what? My stats show that I sold more copies of Garr's book than mine. 11. Nielsen study in 2012 (via Business News Daily) 92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision. 12. Inuencers arent that effective Only 3x more connections than non-inuencers 13. Generic social media just doesnt sell that many books Specialised social media, however, does 14. Wet pavements make it rain Reversing cause and effect 15. There are other problems here 16. Discrimination 17. Context Collapse 18. Partial solution? Civil Inattention 19. Most of the advice out there is despicable 20. What to do? 21. 1. Read the research others have done 22. Its Complicated by danah boyd ! http://www.danah.org/itscomplicated/ 23. 2. Do your own research 24. Just Enough Research Erika Hall ! http://www.abookapart.com/products/ just-enough-research 25. 3. Hire somebody This is actually the hardest option 26. Thank you!