LET’S GO OUT AND MEET THE WORLD

A UNIQUE COMMERCIAL PARTNERSHIP WITH

FALLULAH

AGENDA

WHY PARTNERSHIPS?

WHY MUSIC?

WHY PARTNERING WITH FALLULAH?

WHAT TO DO?

APPENDIX

WHY PARTNERSHIPS?

”Modern marketing relies upon positioning your

company favorably in the customers’ consciousness by

Emotionally connecting to customers, creating an

Engaging, two-way conversation and building an

Experience around a brand to create an Exclusive and

distinct position in the mind of the audience.”

Jakob Lusensky, Sounds Like Branding

engagement

MUSIC

BRANDING

Company

Culture

Positioning

Personality

Print & Broadcast

advertising

Trade

shows

PR

Special

events

Direct

mail

E-mail and online

marketing

Website

Media

placement

Buzz

marketing

Direct

customer

contact

Key Messages Image

Collateral

User

experience

BRANDCOMMERCIAL

PARTNERSHIP

CLASSIC BRAND WHEEL

A commercial partnership supports the brand in one or

many communication and marketing activities with a

purpose of activating and engaging the consumers

and/or other stakeholders.

WHY MUSIC?

”Sound is fundamental to building the mood and creating the atmosphere of

whatever narrative being told… Sound is emotionally direct and should thus be

considered a powerful tool”.

Martin Lindstrom, Brand Sense

FACTS

77%… of businesses say playing music in the

workplace increases staff morale and

creates a better atmosphere

… of people who like hearing music in

the high street stores believe it helps

create a good atmosphere with them

… of customers who like music-in-store

agree they would spend more time in a

shop if they hear music they like

84%

58%… of employees said they were more

productive when good music was played

at work60%

Source: www.musicworksforyou.com

”Music has a unique and magical power to speak to people’s feelings. And put it in

different types of mindsets.

The right music adds value to all forms of communication, be in television

advertising, an event or whatever.

The right type of music always enhances the experience.”

Sarah Tinsley

Former Global Brand Experiential Marketing Manager at Bacardi

WHY FALLULAH?

FALLULAH FACTS

Name: Maria Apetri

Age: 31 years

Origin: Danish/Romanian

Background: Roots in Balkan culture and a background from street dance, modern dance and Balkan dancing

tradition

Training: Self-taught singer, songwriter and producer

First song: “Neverending Search”, 11 years old

First hit: “I Lay My Head”, 2009

Music style: Catchy pop music and songs with an edge

Signature sound: Hand clapping, syncopated rhythms and exclamations

THIS IS FALLULAH

Click speaker to listen to a

medley of her biggest hits

VALUES AND PASSIONS

SUSTAINABILITY

TRAVELLING AND MEETING NEW CULTURES

GREAT DESIGN

MODERN LIFESTYLE

COOL AND COLORFUL FASHION

GIRL POWER

LET’S GO OUT AND MEET THE WORLD

A commercial partnership with Fallulah will be unique.

Fallulah is interested in signing a strategic partnership with a company or a

brand. As it is important to her, that the company or brand shares her

values, she is looking for the perfect commercial partner.

It is also important to her, that the cooperation is a partnership and not a

sponsorship. It is about combining a commercial and a artistic approach,

and through that create value for the audience, the company/brand, and

herself.

Therefore, she invites you to join her and go out and meet the world. That

is; create a creative platform you can use to engage with your target

audience and offer them unique content and experiences, whether they are

customers, employees and/or other stakeholders.

FALLULAHCOMPANY/

BRAND

AUDIENCE

VALUE

AUDIENCE

67% 33% 18–35 YEARS

7,5K5,6K

300-400K*30K

DENMARKUSA

TURKEYGERMANY

MEXICO

Top 5 Countries

* weekly listeners

WHAT IS NEXT FOR FALLULAH?

With Perfect Tense released and well-received, Fallulah is already planning her

next activities and material:

• Participate in the next season of “Toppen af Poppen” on TV2. It seems I must,

as it must have a high commercial value. The program is aired during eight

Sundays in prime time starting in August.

• Expect to release new material later this year.

• Will go on a large tour in Denmark in February and March 2017.

• The tour is followed by a busy summer with many live gigs.

WHAT TO DO?

WORKSHOP

Our recommendation is to arrange a workshop. The purpose of the

workshop is to cover part one and two in the process wheel on the right.

The workshop will be facilitated by Kim Traulsen (linov marketing) and is a

perfect chance for you to meet with Fallulah and discuss all the

possibilities and great ideas a partnership can add to your communication

and marketing activities.

The outcome of the workshop is an Idea and a vision for the partnership

and a plan for future progress.

NEXT STEP

Jens F. Kofoed

Director of Business Development

Music Business 2020

P: +45 25 49 25 39

E: jfk@mb2020.dk

We sincerely hope that the presentation awakened your interested and would love to come and go through the presentation with you. No strings attached, we

only ask for a cup of coffee and a glass of water. If you are interested, please contact either Jens or Kim on the below contact information. We are looking forward

to hearing from you.

Kim Traulsen

Owner

linov marketing

P: +45 24 26 85 90

E: kim@linov.nu

LET’S GO OUT AND MEET THE WORLD

APPENDIX

ABOUT FALLULAH

Fallulah aka Maria Apetri is a 31 year old Danish/Romanian self-taught singer, songwriter and producer with easily recognizable sound and voice with roots in Balkan culture and a

background from street dance, modern dance and Balkan dancing tradition. Her passions – besides music and dancing – are ecology, sustainability, travelling and meeting new

cultures, great design, modern vegan lifestyle, cool and colorful fashion, and girl power.

Ever since her childhood, she has been writing stories and poems, and produced her first English song “Neverending Search” at the age of 11 years.

After graduating from high school, Maria moved to New York to study dance at the Broadway Dance Center. She soon realized that her original love and passion for music was

the strongest. Therefore, she returned to Denmark and worked hard on breaking through as a musician. She worked a lot to support herself while writing songs, finding a live

band and writing venues hoping to get more live performance experience.

In collaboration with producer Fridolin Nordsø, Maria recorded her first album. Various record companies quickly found interest in her album and in the end it was released by

Sony Music DK.

Maria is known and recognized for producing catchy music and songs with an edge. The expression in her songs is a trade mark and placed in the interesting tension between

the commercial and the artistic.

Her eclectic signature sounds like hand clapping, syncopated rhythms and exclamations was quickly adopted by pop music in Denmark, and her hits are now an integral part of

Danish radio and TV's programs.

PERFECT TENSE (ALBUM TEASER VIDEO)

Click to watch video

OUT OF IT (”LYKKE” TITLE SONG)

HI-FI SCENEN TALKS

Click to watch video

DISCOGRAPHY

Singles

2009: "I Lay My Head” – ”Ugens Uundgåelige” on P3 and appeared on TV-series Teen

Wolf and in Danske Spil TVC

2010: "Give Us a Little Love” – appeared on TV series Pretty Little Liars

2010: "Bridges” – most played song on P3 in 2010 and appeared in Ford Fiesta TVC

2011: "Out of It” – Title song on DR Comedy series ”Lykke”, number 1 on iTunesDk for

several weeks and most played song on all Danish radio channels in 2011

2011: "Do What You Gotta Do" (Fallulah & Cody)

2012: "Superfishyality” – ”Ugens Uundgåelige” on P3

2013: "Dried-Out Cities"

2013: "Your Skin"

2015: "Social Club"

2015: "Sorrow Is A Shadow"

2015: "Ghostfriend"

2016: "Perfect Tense”

ALBUMS:

The Black Cat Neighborhood (2010) – number 1 on iTunes DK for several weeks

Escapism (2013)

Perfect Tense (2016)

Latest news:

On February 26th her third studio album was released by New York based record

company Instant Records. This is a milestone marking her first international release.

The album is produced in cooperation with the English producer Liam Howe (Lana

Del Rey, Marina And The Diamonds, FKA Twigs).

Fallulah’s manager is Scott Cohen, founder of The Orchard, manager for The

Raveonettes, Dum Dum Girls, and Dan Owen.

AWARDS

AWARDS

Winner of P3’s main award “P3-prisen”

Winner of Danish Music Awards “Best Danish Hit”

Winner of Danish Music Awards “Best Producer”

Winner of Gaffa Awards “Best Hit”

NOMINATIONS:

Nominated for six Danish Music Awards

Nominated several times for Gaffa Awards

Nominated for a Steppeulv

Nominated for an American O Music Award in the category “Make A Band Famous”

Berlingske25. februar 2016

Fallulahs forunderlige forvandling

GAFFA27. februar 2016

»Jeg har mødt ulighed alle mulige steder som kvinde i musikbranchen«

Politiken1. marts 2016

»Jeg brugte under 200 kroner på 9 måneder«

ARTICLES AND REVIEWS

Berlingske

”»Perfect Tense« har med sine iørefaldende sange og generelle elegance

formatet til at sparke døren ind til det udenlandske marked, så Fallulah

måske kan følge i Møs gyldne fodspor som rigets næste store popkomet.”

Pressplay blog

”Though Perfect Tense normally refers to an action that has been

completed, this one certainly gives us the sense that a rather bright career

is about to begin.”

Click article to read Click stars to read

GAFFA

”Fallulah lyder ikke som nogen andre. Og netop den unikke lyd er den

dansk-rumænske sangerindes største force… Perfect Tense er et album, der

udfordrer lytteren og tør være sig selv. Det er på én gang simpelt og

komplekst. Og Fallulah selv er den samlende kraft, der binder det hele

sammen.”

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