direct mail marketing vs. email marketing: what's best for your small business?
TRANSCRIPT
Introduction
• Smallbusinessescannotignorethepowerofdirectmailmarketing andemailmarketing.• Ofcourse,bothhavetheiradvantagesanddisadvantages.• But,bothareanefficientandcost-effectivewaytofindnewcustomers,makenewsales,up-selltocurrentcustomers,andstayconnectedwithexistingcustomers.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
Introduction
• Andbestofall,bothofthesemarketingmethodscanbeeasilyimplementedintothemarketingplansofeventhesmallestbusinessonaverytightbudget.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
Here is a quick overview and
comparison of both methods:
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
A.DIRECTMAILMARKETING(Usingthemailservicetophysicallysendyourmarketingmaterials)
• Directmailmarketingisnotdead.• Itisstillaspowerfulasithaseverbeen.• Oneofthebestthingsaboutdirectmailmarketingisthatithastheabilitytogetyourmessageintothehandsofyourprospects.• Checkout Lynda.com forgreatonlinevideocoursesaboutdirectmail.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
1.RecipientsMoreReceptive
• Manypeoplearestillnotusingemail.• Plusthefactthatpeoplewillmostlikelyspendmoretimereadingapostcardorletterthantheywillanemail.• Gettingabeautifulpostcardorenvelopeintotherecipient’shandcanbeapowerfultool.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
1.RecipientsMoreReceptive
• Aslongasyoudesignyourmarketingmaterialsothatitcatchesthereader’seye,theywillreadyourmessage.• Somuchofthemailmarketingpiecesthatarriveinaperson’smailboxaresopoorlydesigned,thatmuchofitgetsignored.• Makeyourdirectmailmaterialstandoutfromtherest,andtheywillreadyourmessage.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
2.CanBecomeExpensive
• Ifyouarenottargetingthecorrectaudience,youwillbewastingtimeandmoney.• Sendingmarketingmaterialsdirectlytospecificpeopleatspecificaddresseswillkeepyourcostswaydown,andgreatlyimproveyourchancesofmakingasale.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
3.CanBeTimeConsuming
• Buildingamaillist,anddesigningamazingmarketingmaterialstosendout,takestime,thought,andmoney.• Butasasmallbusiness,youmustalwaysbeaddingtoandimprovingyourmaillistandmarketingmaterials- rightfromdayone.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
3.CanBeTimeConsuming
• Manysmallbusinesses,home-basedbusinesses,andprofessionalpracticescanliveordiebasedonhowgoodtheirmaillistandmarketingmaterialsareperceivedbytherecipients.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
B.EMAILMARKETING(Usingemailtoelectronicallysendyourmarketingmaterials)
• Emailmarketingisamazinglycheap,quick,andeasytoimplement,butitwillnotbereplacingdirectmailforaverylongtime.• Oneofthebestthingsaboutemailisthatitistrackable.• Thisdatacanbeusedtoanalyzeopenrates,clickedlinks,andconversiondetails.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
• Allofthisdatacanhelpyoufine-tuneyouremailcontentandmessage.• CheckoutMailChimp.com ,whichhastwentyfreebooksaboutemailontheirwebsite.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
B.EMAILMARKETING(Usingemailtoelectronicallysendyourmarketingmaterials)
1.VeryInexpensive
• Youcaneasilystartanemaillistandnotspendonecent.• Butgettingemailaddressesfromanyonebeyondyourcurrentcustomerscanbeverytime-consuming.• Buteventuallyyouwillbuildalargerlist.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
1.VeryInexpensive
• Thenyouwillneedanemailservicecompanytomanageandsendyouremailmessages.• Manyoftheseservicecompanieshaveafreeplantomanageuptoacertainamountofaddresses.• Thenthemonthlyfeejumpsupto$50- $100permonth.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
2.VeryFast
• Onceyouremailsaredesignedandset-up,youcansendoutamassemailinafewminutes.• Yourrecipientswillstartopeningyouremailmessageafewminutesafteryousentit.• Youwillstarttogethitsonyourwebsiteafewminuteslater.• Amazinglyfast.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
3.VeryConvenient
• Providingclickablelinkstoyourproductsandservicesmakesanemailveryconvenientfortherecipients.• Theselinksallowtherecipientstoquicklyunderstandwhatyouremailistryingtotellthem,andsellthem.• Thisspeedisoneofthemajorreasonsmostconsumersandmarketersenjoyemails.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
SoWhat'sBestforYourSmallBusiness?
• Don’tbeafraidtousebothmethodsatthesametime.• Directmailmightworkbetterforsomeofyourprospectsandcurrentcustomers.• Emailmightworkbetterfortheothers.• Eachmethodhasseveralsimilarities,andseveralimportantdifferences.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
SoWhat'sBestforYourSmallBusiness?
• Youwillneedtodecidewhichmethod,orboth,isthebestforyoursmallbusiness.• Therealityofthesituationisthatdirectmailandemailmarketingareaperfectmatchforeachother.• Eachmethodmakesupfortheshortcomingsoftheother.• Usedtogethertheycreateapowerfultooltouseinyourmarketingplan.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
HereAreSomeQuestionsToHelpYouDecide
• Isyourcommunicationtime-sensitive?• Doyouhaveabudgettoworkwith?• Howmuchexplanationdoyourprospectsrequire?• Doyouhaveagoodmaillistforonemethodorboth?• Haveyoualreadyaskedyourcurrentcustomerstojoinyourmailandemaillist?
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
HereAreSomeQuestionsToHelpYouDecide
• Aresome,most,orallofyourcustomersonlineandcomputersavvy?• Doyourcustomersandprospectspreferonemethodovertheother?• Maybeyourbusinesscanbestusealotofemailmarketing,andasmallamountofdirectmail?• Maybetheotherwayaround?
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
Conclusion
• Decidingtousedirectmail,oremail,orboth,willtakesomeexperimentationandtimeonyourpart.• ButIbelievethatyoushouldtrytousebothmethodsatthesametimeasmuchaspossibleorpractical.
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
Conclusion
• Forsomeproducts,orservices,directmailmightbemoreappropriate.• Forothersitmightbeemail.• Youwillneedtodecidewhichwouldworkbestforyourbusiness’sneeds.• Andasyourbusinessgrows,youwillbeabletomoreaccuratelyfine-tunehowyouuseeachmethod.fini
Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
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Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
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Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?
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Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?©2016JosephC.Kunz,Jr.
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Direct Mail Marketing Vs. Email Marketing: What's Best For Your Small Business?©2016JosephC.Kunz,Jr.